Gluten Free Expo Friday Saturday August Gluten Free Chocolate

							Gluten Free Expo 2007
Friday 17 – Saturday 18 August 2007




Gluten Free Chocolate Pudding – Tracey Hoyng




Media kit
Media interviews and images, contact 02 8904 0822 | www.tjc.com.au
Prue Vercoe | 0410 541 663 | prue@tjc.com.au
Akira Garton | 0434 406 130 | akira@tjc.com.au
14 June 2007
For immediate release
14 June 2007

The Gluten Free Expo brings the best of gluten free food to
Sydney on Friday 17 and Saturday 18 August 2007.
Returning to Sydney Showground Sydney Olympic Park, for its third year running,
the Gluten Free Expo is the one of the biggest events on the coeliac diary. Offering
the largest display of gluten free products, it’s not to be missed! With free admission,
easy access and ample parking, each year the Expo gets bigger and better with a
greater range of products and more visitors.

On Friday 17 and Saturday 18 August the Sydney Showground is turned into gluten free
delight with around 70 stalls offering a varied assortment of foods, music, tastings and
demonstrations by respected dieticians and chefs.

The Coeliac Society of NSW introduced the Expo three years ago as a way of showcasing
gluten free products for their members. In the first year, capacity was reached in only a few
hours! In 2007 more companies are showcasing their products, with foods from Jalna, White
Wings, Roma Food Products and many others.

“The idea of being able to sample any food at the Expo without having to worry is such a relief
for sufferers of gluten intolerance,” says Graham Price, Coeliac Society President. “All food
items are gluten free, with delicious cakes, pizzas and other delicacies on the menu.”

In Australia today there are over 250,000 suffers of Coeliac disease and it is estimated that
about 1 in 100 people in Australia suffers from the disease, with many more undiagnosed.
These numbers have fuelled the availability of gluten free products on the market today, as
more consumers demand to find the best gluten free products to suit their diets.

“The Gluten Free Expo provides a one-stop-shop of products and food preparation
demonstrations. We find that part of the challenge for the gluten-intolerant is to have access
to delicious food that the whole family will eat together. With all the new foods and products
available, an Expo like this makes it easier for families to plan menus and save time and extra
cooking,” adds Price.

The awareness of the need for gluten-free products is no longer relegated to a special section
of the supermarket. Now the sale of many products is integrated into the mainstream
supermarket presentation and food proudly displays ‘gluten free’ on its packaging. Cafes and
restaurants also show awareness of the need for these foods, demonstrating that these dietary
requirements are important and in demand.

The Expo is sponsored by Coles, Eskal, Basco Gluten Free Foods & Gravox.

Gluten Free Expo 2007      FREE Admission
Friday 17 August: 4 – 8pm Saturday 18 August: 9am – 5pm
Sydney Showground, Sydney Olympic Park. www.glutenfreeexpo.com.au

MEDIA: For information, images & interviews please contact Prue Vercoe, 02 8904 0822, 0410 541 663,
prue@tjc.com.au or Akira Garton, 02 8904 0822, 0434 406 130, akira@tjc.com.au

tjc
suite 101 / 55 lavender st milsons point nsw nsw 2061 australia
p +61 2 8904 0822 f +61 2 8904 0932 tjc.com.au


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COMMONLY ASKED QUESTIONS ABOUT GLUTEN AND COELIAC DISEASE

What is Gluten?
A protein group found in wheat and other flours that forms the structure of the bread dough.
Gluten holds the carbon dioxide (CO2) produced by the yeast and expands during
fermentation, and provides the elasticity and extensibility (stretch) in bread dough.


What is Coeliac Disease?
Coeliac Disease is a medical condition and is a permanent intestinal intolerance to dietary
gluten.
The lining of the small bowel (intestine) is damaged and becomes inflamed when gluten is
eaten. This makes it harder for nutrients and minerals to be absorbed by the body. This then
leads to deficiencies in vitamins, minerals and sometime calcium, proteins, carbohydrates and
fats.


What causes Coeliac Disease?
People suffering from Coeliac Disease have a allergic reaction to gluten, which is found in
wheat, rye, barley, triticale and possibly oats. Gluten then causes damage to the small bowel,
which causes great discomfort for the sufferer.


What are the symptoms of Coeliac Disease?
Sufferers experience many reactions to gluten such as:
   • Fatigue and weakness
   • Mouth ulcers
   • Diarrhoea
   • Constipation
   • Cramping and bloating
   • Nausea and vomiting
   • Weight loss


How do you treat Coeliac Disease?
Coeliac Disease is a life long disease which can only be kept under control and treated with a
gluten free diet. For many this used to only be a diet of fresh food and meats, but today there
is a larger amount of gluten free products on the market made especially for sufferers.


What   are some of the foods you can’t eat when you have Coeliac Disease?
  •    Bread
  •    Pasta
  •    Dough
  •    Ice Cream
  •    Cereal
  •    Cakes
  •    Chocolate


What are the risks of undiagnosed Coeliac Disease?
Undiagnosed Coeliac Disease can have many damaging effects to the body such as chronic
poor health, osteoporosis, infertility, depression, dental enamel defects, inflamed intestines
and can even cause miscarriages.


The Coeliac Society of NSW Inc P 02 9487 5088 E nsw@coeliacsociety.com.au
www.nsw.coeliacsociety.com.au


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FURTHER INFORMATION

Graham Price, President, The Coeliac Society of NSW Inc
Graham Price OAM has been the president of The Coeliac Society of NSW Inc for over five
years. The Society is growing at approximately 15% per annum and now has in excess of
6,500 members. It provides information to the newly diagnosed and ongoing support and
education for its members.

Graham is also the Technical Officer for The Coeliac Society of Australia Inc and has
responsibility for liaising with food manufacturers and government bodies on labelling issues
and advising members, dieticians etc on gluten free food.

Grahams represents The Coeliac Society on the Australian and New Zealand Coeliac Research
Fund.


For more information on the Gluten Free Expo: please contact Tone Gibson, Clever Events on
0418 602 421, tone@clever.com.au




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