Centennial College Offers Media Education With an Industrial Field
Imagine an exciting, innovative and futuristic new field where advancement in robotics technology, the
power of mobile Internet and 3D cinematic storytelling are combined with the next generation of media
and entertainment experiences. No, it isn’t some imaginary profession from the year 2030. It is here
right now, with training being offered at Toronto’s well-respected Centennial College under the name
Media Engineering Design Integration (MEDI).
Offered as a joint collaboration by Centennial’s School of Communications, Media and Design and the
School of Engineering, Technology and Applied Science, this is an extremely unique program — and
the first of its kind. The focus of Media Engineering and Design Integration studies is on the design,
development and production of innovative products and interactive environments that change the way
we think about media. These products and applications include: wireless devices, interactive museum
and retail installations, digital signage systems and networks and much more. To reflect this, there is a
wide range in the MEDI courses at Centennial College — from an introduction to media engineering,
to design and development as well as understanding the market. Laboratory experience with PLCs,
robotics, sensors, electronics and network technology are all key components. There is also a 15-week
field placement that puts students into industry settings (i.e. media technology companies, interactive
design firms or media publishers) to apply the theory and knowledge they gained in the classroom.
So what exactly do students learn from the Media Engineering Design Integration program? As the
focus is on creating a balance between engineering and design, the students will be cross-trained to lead
collaborative teams of technologists and media producers in the creation of new applications and
products for the media marketplace. Also, through project-based training, students begin to understand
the challenges of media design in order to engineer innovative media solutions. Analytical and
decision-making skills are also enhanced.
As the Media Engineering Design Integration offering is a Graduate Certificate program, prior to
applying students must ensure they pay attention to the prerequisites. Centennial College expects
applicants to submit an official transcript that demonstrates proof of successful completion of a post-
secondary diploma or degree program. However, the School will consider people presenting partial
post-secondary (eight college or university credits) in media production or engineering technology.
There are also non-academic requirements such as a program information session or portfolio review.
Lastly, in order to bring the two groups of engineering technology and media design to a level of
equivalence, students will be expected to qualify for advanced standing in two courses in their
respective disciplines in the first semester.
Graduates of the program are in high demand by media producers, publishers and media technology
developers. The job titles in this field include: Project Manager (Digital Media Production), Interactive
Technical Producer (Museum and Instructional Design), Producer (Digital Signage Networks), User
Experience Designer (Consumer Electronics) and Mobile Communications Application Develop. As
you can see, the job options are wide ranging, therefore giving you a huge chance at corporate success.
- Article By Jason White
Article Courtesy: Media Engineering Design Integration – http://www.centennialcollege.ca