NWSID December I s su e December Chapter Meeting by againstcavs

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									NWSID                               December
                                       2007
                                      I s su e


            December Chapter
                 Meeting
               Our Annual
             Christmas Party
        When:       December 11th
        Where: SDC Conference
        Room 3rd Floor of Atrium Building
        Time:       5:30 - 8:30
        Bring: Main Dish, Salad or Desert
        $25.00 For Gift Card to a
        Underprivileged Child That Will Be
        Provided At The Party
        Craft Supplies For Decorating Boxes
        If You Have Them. There will be
        Supplies To Share. Please RSVP to
        Fran @ 206-767-8799 or
        info@nwsid.net


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Schedule of
  Events                     December 2007
                           SUN    MON    TUE   WED   THU   FRI   SAT
December 11
Board Meeting                                                     1
2—4:30

December 11                  2     3      4     5     6    7      8
Chapter Meeting
5:30—8:30
                             9    10      11   12    13    14    15


                            16    17      18   19    20    21    22



                            23    24      25   26    27    28    29
                             30     31




             Year Long Schedule of Chapter Meetings
December                               Christmas Party with Gift Card Wrapping
January                                Eileen Schoener Design Studio &
                                           Accessories
February                               What It Takes To Be Published & How to
                                           Have Your Work Photographed by Seattle
                                           Homes & Lifestyles & Gregg Krogstad
March                                  Environmental Home Center along with How
                                           to become LEEDS Certified
April                                  Lighting Universe in Kirkland
May                                    TBD a Tour and Dinner Out
June                                   Awards Party with State of the Chapter

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                                                            MESSAGE      FROM THE

                                                                   PRESIDENT
                                                                FRAN M HAZEL

 As I think about this season, warm thoughts about all the members of NWSID come to my
 mind. I count each and every one of you a friend and this poem reflects my feelings today.
                            Merry Christmas to everyone! — Fran
                                      I have a list of people I know
                                           All written in a book
                                    And every year at Christmastime
                                           I go and take a look
                                       And that is when I realize
                                      That those names are a part
                                  Not of the book they're written in
                                           But of my very heart
                                   For each name stands for someone
                                  Who has crossed my path some time
                                  And in that meeting they've become
                                       A treasured friend of mine
                                   And once you've met some people
                                         The years can not erase
                                    The memory of a pleasant word
                                            Or a friendly face
                                   So when I send a Christmas card
                                        That is addressed to you
                                    It's because you're on that list
                                         Of folk I'm indebted to
                                   And you are one of many folk who
                                         In times past I've met
                                     And happen to be one of those
                                          I don't want to forget
                                   And whether I have known you for
                                            Many years or few
                                     In some way you have a part in
                                            Shaping things I do
                                   This, the spirit of Christmas, that
                                        Forever and ever endures
                                     May it leave it richest blessing
                                     In the hearts of you and yours.
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T h e D E SI G N ER I N S IDE R



           WOMEN IN TRANSITION COMMUNITY
              SERVICE PROJECT UPDATE!



  A big "Thank You" to Sam at Contract Furnishings Mart,
   Georgetown and to Steve Frazier of the CFM Family for
   donating warehouse space to hold furnishings as we pick
   them up from people to be delivered later to emergency
      shelters and housing for our Women in Transition
                             Project!
  We are back to accepting donations of gently used, small
   scale furnishings for women and children fleeing abusive
                            situations.
  Please keep this worthwhile cause in the forefront of your
             mind when working with your clients.
   Contact Cara Fleming to arrange pick-up of furniture at
  360-794-8193. Please feel free to leave a detailed message
  with a phone number, address and name of the people we
     are picking the items up from. Also, if you can give a
    brief description of what we will be picking up, it will
    help greatly with our inventory process. (Such as 6 foot
  sofa in blue floral, 48" round dining table in black with 4
             chairs, etc.) OR you can e-mail Cara at
     carasinteriors@aol.com also to leave the information.
   Thank you for supporting NWSID's Community Service
                             Project!


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   INTERIOR DESIGN JOB POSTING
 Retail Sales Manager position available for Seattle-area specialty
  home design store. Works with in-home decorators and installers.
     Must be familiar with trade shows, retail management. Contact
                                  Carol at 425.455.2141 ext 13.




                                     To Doug Wold— Voted
                    Reader's Choice BEST Housepainters....
                                  In The New Seattle Magazine
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                            NWSID NEEDS YOU!!
     We need volunteers. Different projects are happening in
      NWSID and we need our members to help. In the past
     everyone was required to participate in Sample Sale and
     most did, however without this venue, we are in need of
     members stepping up and volunteering in the following
    activities. Please look and see where you can lend a hand
      This request is imperative for the continuing health of
         NWSID. Please send back the following form. to :
                               NWSID
                   5701 6th Avenue South # 214
                         Seattle, WA 98005
                                or at
                          info@nwsid.net.
    By sending us this form back, we are able to call on you in
     the area that you wish to work in rather than bother you
                         with every request.

                           Thank you from the NWSID Board




.


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____ “Dress It Up” fund raiser
____ Help “Dress It Up” committee setup, take down and man the
        function.
____ Assist with advertising and marketing
____ Assist with membership and membership development
____ Speaking at a design school about NWSID
____ Staff the kiosk at student career day
____ Serving on the Ways and Means Committee
____ Speaking at an event
____ Greeter at a chapter meetings
____ Write press releases about NWSID or its members
        when the occasion occurs.
____ Participate in the “Day of Caring”.
         (This will be up and coming in September.)
____ Set up and Take down the Kiosk when the call goes out
____ Student shadow program coordinator
____ Serving as a student mentor in the shadowing program
____ Assist with office work when the call goes out
____ Head a committee for online sample sale.
____ Be on the committee for online sample sale.
____Man Kiosk at “Nordex: for a couple of hours.
____Man greeting table at a 3rd Thursdays for a couple of
        hours

Name:________________________________
Phone #:______________________________
Email:________________________________


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                                                      e
                                               Chang
                                        Price       ipate
                                                          is
                                            o partic m
                                      Cost t 0.00 fro
                                         $15 0.00
                                              $20




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                  We’re Planning A Trip To The
             Las Vegas Interior Design Market
                                         Featuring:
              Candice Olson of “Divine Design”

When:            Wednesday January 30— Saturday February 2
Staying: MGM Grand
Cost:            $302.50 Hotel per person / double occupancy
                                  for all 3 nights
                 $203.00 Flight Round Trip
Cost of attending market is free.
Any shows and meals are extra.
We will be putting a dinner and hopefully a show option for all to
attend together. Anyone is welcome to come.
(i.e. husbands, wives, friends)


These costs are somewhat variable until we know how many plan to
attend. and any fare changes that may occur at the point of
purchase. You will be notified before Dec. 14. of any cost changes.
All monies will need to be paid to NWSID by Dec 14. We will be
accepting credit cards but there will be a 5% up charge to do so, as
the bank charges us.


Sign Up Deadline :
December 14.

We will not go if there are less than 4 people
RSVP TO: Fran M Hazel @ 206-763-8799 or info@nwsid.net
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                          Welcome to Our New Members




                                  Shadowing Program
          Student Members, the Professional and Associate members of
      NWSID would like to invite you to sign up any time during the year to
       shadow a designer for a day to gain some first hand experience in the
      design profession. If you are interested, please call the office to sign up
         and we will arrange to put you together with a working designer.
                            Office phone: 206-763-8799
                              Email: info@nwsid.net




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 T h e D E SI G N ER I N S IDE R

                        Book Review

In this beautiful reference work - the only one of its
kind created solely for interior designers and design
students - a famed practitioner and teacher offers a
thorough foundation in all aspects of color. He firmly
believes that a gift for color depends not on a mysteri-
ous inborn talent or "good taste, " but on a set of pro-
fessional skills that all of us can develop, hone, and
enjoy. You will rediscover the principles of color, from
science to psychological effects, always within the con-
text of designing successful interior spaces. Some 300
illustrations - photographs, color charts, diagrams, and
renderings - provide visual explication and real-world
examples. Here you can survey the world from ancient
Egypt to postmodern America to marvel at the use of
color in historic interiors. And study the color innova-
tions of such contemporary masters as Michael
Graves, Suzanne Sekey, Norman Diekman, Shashi
Caan, Alfredo De Vido, and Vignelli Associates.




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                                        INTERIOR DESIGN
                                  OFFICE SPACE AVAILABLE FOR
                                           SUB-LEASE

                                  Share office space with Carol Bell. 1/2
                                           of 793 ft, Space 243,
                                    located South of the Michael Folks
                                   Showroom in the Atrium Building of
                                  the Seattle Design Center. Great quiet
                                     location with skylight. $558. per
                                    month. Inquires, Carleen Cafferty
                                                 723-5895.



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           What You Don’t Do Can Boost Your Sales
 Your biggest obstacle to closing more sales may be ...YOU.
 Many design professionals sabotage their success by using sales strategies that don’t
 work anymore. In this era of increased competition -- when it’s never been easier to
 buy elsewhere what you sell – you can’t do business the old way.
 That’s a theme of the sales and marketing programs I present at design industry
 events around the world. My goal is to provide ways that design pros can cope in an
 era when financial hurdles are greater, competition keener and customers more
 demanding (and knowledgeable) than in the past.

 One of the best ways to succeed in these challenging times is to stop engaging in
 business practices that hinder more than help you in today’s marketplace.
 Want to boost your sales and income? Then STOP…

 + advertising the old way. Instead, do what your competitors don’t: try your hand
 at website advertising. Or, capitalize on free publicity, the best advertising that design
 pros can’t buy. The media is very interested in stories by, and about you, and you get
 visibility and credibility when they run them. In my 16 years speaking to and coaching
 thousands of design professionals, I have never met one who got a big job from a big
 paid advertisement in a print publication. Never.

 + selling “stuff.” Clients can get nice furniture, fabrics, and window treatments
 elsewhere, but they can’t get you elsewhere. Promote your service and yourself. The
 most important sale you’ll ever make is the personal one.

 + qualifying. Why waste time – yours and your prospect’s – asking questions that
 you hope will determine if they can afford you? Disqualifying prospects makes more
 sense. Inform them that they should look elsewhere if they’re seeking the cheapest
 design service, wall covering, lighting systems, etc. Advise them to hire you if they’d
 like to work with, say, a color and space planning specialist who is an award-winning
 designer with 20 years experience serving a variety of clients with a variety of tastes
 and budgets.

 •    asking about “budget.” Prospects don’t have one. They don’t have a clue about
      what design professionals do, or how they work, so how can you expect them to
      have a realistic idea about what they want to spend on your service?

 Focus instead on their wish list. Discuss their wants, needs and priorities, then let
 them know your cost for fulfilling them. That will help them decide and you to know
 how they’ll invest their money.


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+ closing deals. Your goal, instead, should be to open long term relationships. Your
best customers are your current ones. It’s much easier, and more profitable to do
repeat business with a few good clients, then to try to close single sales with lots of
individual customers.

+ giving away your time. The most successful design professionals all charge for
their time -- all of their time, all of the time. An hourly fee has become an industry
standard.

+ resisting price objections. View them as what they are: opportunities, not
obstacles. They enable you to differentiate yourself from competitors who charge
less. In addition, they’re buying signals. Studies show your chances of closing a sale
are substantially higher when price objections are raised.

+ apologizing for your price. You’re a unique, one-of-a-kind design professional
who saves clients money, time and headaches. You should be compensated
accordingly. High-end clients are used to paying top dollar for top service. They
question how good you are if you charge too little, and/or are uncomfortable quoting
your fees.

+ working hard. Work smart, instead. Make the most valuable and productive use
of your time, and you can double your income without working longer hours. How?
Focus each day only on the 3-5 activities which will generate the most income.


When it comes to taking your business to the next level, what you don’t do may be
more important than what you do. Don’t do business the old way. Times are too
competitive for that. Today, you have to think bigger, market smarter, and attach
more value to who you are and what you do. Those simple strategies can and will
help you reach a level of success as a design professional that you never dreamed
possible.


Fred Berns, the biggest name in the business of interior design, speaks to and
coaches design professionals and showroom managers worldwide. He’s the author of
a new audio training program, the Superstar Selling System for Design
Professionals, and several other design industry books and tapes. For more
information about his coaching services, his books and tapes and his monthly dezine,
visit his website, www.fredberns.com, call 303-665-6688 or email
Fred@FredBerns.com.




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 INTERIOR DESIGN FREEDOM OF WASHINGTON
                                    Fundraising reception
                                  Join us to support fighting
                                  interior design legislation

                                         Event Details
                               Thursday December 6th 6:00 pm
                                       Luwa Distributing
                                   1112 Andover Park West
                                      Tukwila, WA 98188
                                $40 suggested donation at door
                             100% of all funds raised will support
                                fighting legislation in WA state
                            ~Heavy Hors D’oeurvres & Beverages
                                        will be served~
                                     RSVP to Leslie Jensen
                               leslie@signaturewoodworks.org

      Network with other designers whose business this proposed
                            legislation affects
     Find out more about how you can help; your career is at risk!
       Guest Speaker : Michael Bindas, Esq., Institute for Justice
                               (www.ij.org)
             The institute for Justice is a Libertarian Public
 Interest, Non-Profit Law Firm that’s in court on behalf of individual’s
                               rightsmainly
                 issues pertaining to economic liberty
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This request comes from Rob Adamson of Salvin Manufacturing one of our PRA’s sister
is involved in this charity. If anyone is interested in helping, give him a call and he can
put you in touch with the appropriate people.
206-767-5656 or rob@drapery.ws

I'm involved in organizing a charity auction for a local non-profit, Olive Crest, which will be
held March 1, 2008 at the Westin in Bellevue. Olive Crest is committed to healing children
that have experienced child neglect and abuse by providing shelter, loving care and
professional treatment, including adoption and foster family services. A large part of the
funding for their excellent programs comes from an annual auction. Last year $455,000
was raised in just one night. The goal this year is $600,000 which will allow Olive Crest to
serve over 350 local children in 2008.

As a member of the Olive Crest Women's Auxiliary, I've been asked to help procure items
for the auction. We have both silent and live auctions and anything goes. Last year there
were hundreds of items which ranged from a handmade baby blanket to a Harley
Davidson.

I'm sending this email to friends and family in search of ideas of items I could pursue to
help make this auction a huge success, items that will appeal to a broad audience,
creative and fun items or practical things that people buy anyway.

Have you been to an auction and seen something unique and original bring in good
money?
If you were attending this auction, what would you be inclined to spend money on?
(If you'd like to attend, please let me know and I can make sure you're on the invitation
list.)
Do you have family or friends with businesses that might be willing to make a donation of
goods or services?

Please don't feel obligated to reply or donate. But thanks in advance if you do! Your help
is greatly appreciated.

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             Picture of the Month




                     .
                                  OOPS!!

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NWSID                                                  NWSID
                                                 MISSION STATEMENT
                                    Northwest Society of Interior Designers is a re-
5701 6th Avenue South #214        gional organization of professional interior design-
Seattle, Washington 98108          ers and resource affiliates dedicated to promoting
206-763-8799                       excellence in design through career development,
Email: info@nwsid.net             peer networking, continuing education and adher-
Web: www.nwsid.net                           ence to high ethical standards.



        Recipe of the Month / Indian Pudding


Ingredients                       Introduction:
2 cups low-fat (1% milk fat)      In colonial days, Indian pudding was a
milk                              simple cornmeal mush sweetened with
1/4 cup dark molasses             molasses. In later years, it was dressed up
1/4 cup cornmeal                  with everything from sugar and eggs to
2 large egg whites                raisins and spices.
3 tablespoons firmly packed
light brown sugar                 Makes 4 servings.
1 tablespoon butter or            Preparation time: 10 minutes.
margarine (melted)                Cooking time: 50 minutes.
1/2 teaspoon ground cinnamon
or pumpkin pie spice              Step 1:
1/8 teaspoon salt                 Preheat oven to 300°F. In a medium-size
1/4 cup raisins                   saucepan, combine the milk and molasses.
1 tablespoon chopped              Stir in the cornmeal. Cook, stirring
crystallized ginger (optional)    constantly, over moderate heat for 5 to 6
                                  minutes or until thick. Set aside.

                                  Step 2:
                                  In a medium-size bowl, combine the egg
                                  whites, brown sugar, butter, cinnamon, and
                                  salt. Stir into the cornmeal mixture. Stir in
                                  the raisins and ginger (if using). Spoon
                                  mixture into an 8-inch round baking dish.
                                  Bake for 45 minutes.



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