Unilever to buy Alberto Culver
Unilever, a leading company in consumer goods segment is set to acquire the US-based hair-care
group Alberto Culver for $3.7 bn.
Consumer good leader: Unilever
The world’s leading consumer product company, Unilever is planning to takeover Alberto Culver, a
hair-care company based in the US for $3.7 billion in cash. The announcement came on Monday,
highlighting the details of the takeover deal in an agreement formed between Unilever and Alberto
Alberto Culver, the hair-care and styling firm generated greater-than-expected annual sales of US$ 1.6
billion. Hence, once the acquisition is over, Unilever will become the world’s leading company in the
hair condition sector. Moreover, the deal will help promote Unilever’s brand position and market
presence in the US, giving a boost to its global corporate image.
CEO of Unilever, Paul Polman said, “we are delighted to be acquiring Alberto Culver. Their people have
done an excellent job of building an impressive range of brands such as TRESemme, VO5, Nexxus, St.
Ives and Simple. These will complement Unilever`s existing portfolio of iconic brands like Dove, Clear
and Sunsilk in hair care and Pond`s and Vaseline in skin and will help build on our strong global
positions in both the hair care and skin care categories. ``
"Personal care is a strategic category for Unilever and growing rapidly. Ten years ago it represented 20
percent of our turnover; strong organic growth has driven it to now reach over 30 percent, with strong
positions in many of the emerging markets," added Polman.
Unilever is also targeting markets in the UK, Canada, Mexico and Australia regions, which are essential
beauty and personal care markets.
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