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PROGRAM
Program Preview, see page 3
Exhibits, see page 9
Arlington, Virginia
Feb. 19-20, 2004
United States
Department of Agriculture
Ensuring a
Healthy Food
Supply
General Information
WELCOME TO THE FORUM
The U.S. Department of Agriculture welcomes you to Agricultural Outlook Forum 2004. We hope you enjoy the
Forum and your visit to the Nation’s Capital. If you need assistance, ask a volunteer wearing a staff ribbon.
Welcome to Agricultural Experts from Africa Speech Texts and Proceedings
Please extend a warm welcome to agricultural marketing Copies of advance texts provided by speakers will be
officials from Africa who are here to learn more about placed on tables outside of the Arlington Ballroom.
disseminating agricultural Speeches will be available on
price and marketing statistics. the day they are given. Copies
Please see page 10 for more of any late speeches received
information. will be placed on the tables as
they become available. After
Parking the Forum, speeches will be
Parking is discounted to $8.00 posted on the Internet.
per day for hotel guests and See page 11.
Forum attendees. When you
exit each day, you must show Exhibit Hall
your conference badge and Take a break in the Exhibit
request the discounted rate. Hall, located in Salons F, G
and H of the Grand Ballroom.
Calls to the Conference Network or visit over
Telephone calls to the Forum complimentary refreshments.
should be directed to the
Crystal Gateway Marriott Hotel Seventeen agencies are display-
at (703) 920-3230; ask the ing information about their
operator for the Outlook programs and many are
Forum registration desk. demonstrating Internet re-
sources. See page 9 for details.
The Exhibit Hall is open
Dinner and Luncheon
Thursday afternoon and
Tickets evening, and Friday.
Prepaid tickets are required for
the Thursday networking luncheon and dinner, and the Press Room
luncheons on Friday. If you preregistered and ordered
An equipped and staffed press room for journalists
meals, your tickets will be with your name badge.
covering the Forum is located in the Alexandria Room,
one floor above the Ballroom level.
A limited number of unreserved tickets may be available
for purchase on Thursday and Friday – check at the
conference registration desk.
Give Us Your Feedback
Cell Phone Users Please Note We appreciate your candid assessment of the
As a courtesy to other guests, please turn cell phones off Outlook Forum. Complete the evaluation form in
during sessions and refrain from placing calls outside your portfolio and return it on Friday to the
of meeting rooms. The Grand Ballroom Foyer in front of registration desk for a thank-you gift.
the Exhibit Hall, by the windows, has good cell phone
reception.
Video Webcast Opening plenary sessions both days will be webcast at www.usda.gov, starting 1 p.m. Eastern time.
2
Program Preview
WEDNESDAY, FEBRUARY 18, 2004
5:00 p.m. - 8:30 p.m. Registration Arlington Ballroom
Focus on Food
THURSDAY, FEBRUARY 19, 2004 and Health
7:00 a.m. - 5:30 p.m. Registration Pre-registered Guests: Arlington Ballroom Salon II; On-site registration: Arlington Ballroom
7:15 a.m. - 8:15 a.m. Continental Breakfast Arlington Ballroom Foyer
8:30 a.m. Opening Plenary, Arlington Ballroom
Welcome, Deputy Secretary of Agriculture James R. Moseley
2004, Agricultural, Trade and Policy Prospects,USDA Chief Economist Keith Collins and Under Secretary J.B. Penn
Keynote Address, Secretary of Agriculture Ann M. Veneman
Distinguished Speaker, James R. Cantalupo, Chief Executive Officer, McDonald’s Corporation Webcast at www.usda.gov
10:15 a.m. Refreshment Break
10:45 a.m. Responding to the Farm Income and The Importance Implementing New New Crop and
Consumer’s Quest for Farm Finance Outlook of Trade for Regulations To Control Livestock Insurance
a Healthier Lifestyle, Arlington Ballroom, Agriculture Biological Agents and Programs
Part 1 Salon V Arlington Ballroom, Toxins under the Grand Ballroom,
Arlington Ballroom, Salon IV Bioterrorism Act of 2002 Salon C
Salon III Arlington Ballroom,
Salon VI
12:30 p.m. Networking Luncheon Arlington Ballroom, Salons I and II and Grand Ballroom, Salons J and K
12:30 p.m.- 6:45 p.m. Exhibit Hall Open Grand Ballroom, Salons F, G and H
1:00 p.m. The 2004 Food Price Outlook Lee Room, Lobby Level
1:45 p.m. Responding to the A First Look at the The Biosafety Implications for New Regulations for
Consumer’s Quest for 2002 Census of Protocol and Business of Securing Confined Animal
a Healthier Lifestyle, Agriculture International Trade the Food Transportation Feeding Operations
Part 2 Grand Ballroom, Arlington Ballroom, System Arlington Ballroom,
Arlington Ballroom, Salon C Salon V Arlington Ballroom, Salon IV
Salon III Salon VI
3:30 p.m. - 3:45 p.m. Refreshment Break
3:45 p.m. What's Driving Connecting Agricultural World Agricultural Promise and Pitfalls Changes in the
Growth in Organic Innovation and Rural Resources, Technology of Plant-Made Meatpacking Industry
Foods? Prosperity and Productivity Pharmaceutical and Following the Discovery
Arlington Ballroom, Grand Ballroom, Arlington Ballroom, Industrial Compounds of BSE
Salon III Salon C Salon V Arlington Ballroom, Arlington Ballroom,
Salon VI Salon IV
5:30 p.m. - 6:45 p.m. Cash Bar Reception Arlington Ballroom Foyer and Exhibit Hall Foyer
6:45 p.m. Forum Dinner, Franz Fischler, Member, European Commission for Agriculture, Rural Development and Fisheries
Agricultural Policies and Their Reform: Lessons from Europe
FRIDAY, FEBRUARY 20, 2004
7:00 a.m. - 2:00 p.m. Registration Arlington Ballroom Foyer
7:15 a.m. - 2:15 p.m. Exhibit Hall Open Grand Ballroom, Salons F, G and H
7:15 a.m. - 8:15 a.m. Continental Breakfast Arlington Ballroom Foyer and Exhibit Hall Foyer
8:15 a.m. Plenary: Promoting Healthy and Nutritious Diets Arlington Ballroom, Salons IV, V and VI Webcast at www.usda.gov
10:00 a.m. Refreshment Break
10:30 a.m. Outlook for Grains Outlook for Sugar and Cotton and Fibers This Land Is Your Land: Outlook for Milk and
and Oilseeds Sweeteners: Econom- Outlook: Focus on Will the U.S. Embrace Dairy Products
Arlington Ballroom, ics, Science and a China the Landcare Grand Ballroom,
Salon IV Healthy Diet Arlington Ballroom, Movement? Salon C
Arlington Ballroom, Salon VI Grand Ballroom,
Salon V Salon B
12:15 p.m. Cash Bar Reception Exhibit Hall Foyer
12:45 p.m. - 2:00 p.m. Grains, Oilseeds and Sugar and Sweeteners Cotton and Fibers Fruit and Vegetables
Livestock Luncheon Luncheon Luncheon Luncheon
Arlington Ballroom, Arlington Ballroom, Arlington Ballroom, Grand Ballroom,
Salons I, II and III Salon V Salon VI Salons J and K
2:15 p.m. Livestock and Poultry Innovative Cooperatives Trading Environmental Contracting in the Fruit Renewable Energy
Outlook for the 21st Century Credits and Vegetables Sector Opportunities for
Arlington Ballroom, Arlington Ballroom, Grand Ballroom, Grand Ballroom, American Farmers
Salon IV Salons V & VI 3
Salon C Salons J & K Grand Ballroom,
Salon B
4:00 p.m. Adjourn
3
Forum Program Wednesday, February 18-
Thursday, February 19
WIN the Rockies: A Community-Based, Mutual Importance of U.S.-EU Trade to
WEDNESDAY, FEBRUARY 18, 2004 Health-Centered Approach to Obesity the U.S. and EU Agricultural Sectors
Intervention Tassos Haniotis, European Commission, Deputy
5:00 p.m. – 8:30 p.m. Sylvia Moore, Professor/Director, Medical Head of Cabinet, Cabinet of Franz Fischler
Registration Education & Public Health, Assistant
Arlington Ballroom Foyer Dean, University of Wyoming College of Global Markets and the Future of
Health Sciences American Agriculture
THURSDAY, FEBRUARY 19, 2004 Neilson C. Conklin, Director, Market and
Healthy Eating Under Age Two Trade Economics Division, Economic Research
I 7:00 a.m. - 5:30 p.m. Susan Pac, Manager of Regulatory Affairs, Service, USDA
Registration Gerber Products Company
Pre-registered guests: Arlington Ballroom, IMPLEMENTING NEW REGULATIONS
Salon II Products, Policies and Programs: An
TO CONTROL BIOLOGICAL AGENTS
Onsite registration: Arlington Foyer Integrated Consumer Approach
AND TOXINS UNDER THE
Registration Desk Donna Shields, Senior Manager, Media
BIOTERRORISM ACT OF 2002
Relations, Coca-Cola Corporation
Arlington Ballroom, Salon VI
I 7:15 a.m. – 8:15 a.m. Moderator: Jeremy Stump, Director, Home-
Continental Breakfast FARM INCOME AND FARM FINANCE land Security Staff, USDA
Arlington Ballroom Foyer OUTLOOK
Arlington Ballroom, Salon V Regulatory Overview Panel –
8:30 a.m. – 10:15 a.m. Moderator: Gregory D. Hanson, Professor, Implementing Requirements
OPENING PLENARY Department of Agricultural Economics and
Arlington Ballroom Rural Sociology, Penn State University What’s Required to Possess, Use or
Transfer Select Agents
I 8:30 a.m. Welcome Globalization Forces Rural America To Shannon R. Hamm, Assistant Deputy
James Moseley, Deputy Secretary of Blaze a New Trail Administrator, Policy and Program
Agriculture Jason Henderson, Economist, Center for the Development Division, Animal and Plant
Study of Rural America Health Inspection Service, USDA
I 8:40 a.m. 2004 Agricultural, Trade
and Policy Prospects Rural Labor Markets: Changing Regulatory Impacts for Plant Agents
Prospects and Toxins
2004 Agricultural Prospects Robert Gibbs, Regional Economist, Economic Michael Firko, Assistant Director, Plant
Keith Collins, Chief Economist, USDA Research Service, USDA Health Programs, Animal and Plant Health
Inspection Service, USDA
U.S. Trade and Agricultural Policy Federal Tax Policy and Farmers: A
J.B. Penn, Under Secretary of Farm and Current Perspective and Outlook Agricultural Bioterrorism Protection
Foreign Agricultural Services, USDA Ron Durst, Agricultural Economist, Economic Act of 2002; Possession, Use and
Research Service, USDA Transfer of Biological Agents and
I 9:15 a.m. Keynote Toxins
Keynote Address Forecast of Income and Wealth for the Lee Ann Thomas, Director, Animals,
Ann M. Veneman, Secretary of Agriculture Farm Sector, Households and the Farms Organisms and Vectors, and Select Agents,
They Operate Animal and Plant Health Inspection Service,
The Customer Is Boss Jim Johnson and Mitch Morehart, Agricul- USDA
James R. Cantalupo, Chairman and Chief tural Economists, Economic Research Service,
Executive Officer, McDonald’s Corporation USDA Coordinating with APHIS on Overlap
Agents and Pathogens
I 10:15 a.m. Ted Jones, Acting Director, Select Agent
Refreshment Break THE IMPORTANCE OF TRADE TO
Program, Centers for Disease Control and
Arlington Ballroom Foyer AGRICULTURE
Prevention
Arlington Ballroom, Salon IV
10:45 a.m. – 12:30 p.m. Moderator: A. Ellen Terpstra, Administrator,
Implications and Interactions with
CONCURRENT SESSIONS Foreign Agricultural Service, USDA
Government, Scientific, and Academic
Community
Importance of Trade to American
RESPONDING TO THE CONSUMER’S Agriculture
QUEST FOR A HEALTHIER LIFESTYLE, The Role of the Diagnostic Laboratory
Charles Kruse, President, Missouri Farm
PART 1 Network for Select Agents
Bureau
Arlington Ballroom, Salon III Gary Cunningham, Associate Administra-
Moderator: Eric Hentges, Director, Center for tor, Cooperative State Research, Education,
Export Views of a Specialty Crop
Nutrition Policy and Promotion, USDA and Extension Service, USDA
Industry
Christian Schlect, President, Northwest
The Costs of Unhealthy Eating and Impacts on Federal Laboratories of
Horticultural Council
Proposals To Influence Behavior the Government Select Agent Program
Eric Finklestein, Health Economist, Division of Michael Ruff, Director, Homeland Security,
Health Economics, Research Triangle Institute Agricultural Research Service, USDA
4
Forum Program Thursday, February 19
Impacts of the Select Agent Rule on Functional Foods that Promote Health
Veterinary Laboratories IMPLICATIONS FOR BUSINESS OF
Harold H. Schmitz, Director of Technology,
Randall L. Levings, Director, National SECURING THE FOOD TRANSPORTA-
M&M/Mars, Masterfoods
Veterinary Services Laboratories, Animal TION SYSTEM
and Plant Health Inspection Service, USDA Arlington Ballroom, Salon VI
Functional Foods: Perspective of the
Moderator: Barbara Robinson, Deputy
Food Industry
How the Research Community Is Administrator, Transportation and Marketing
Shirley C. Chen, Principal Nutrition Scientist,
Responding to the Select Agent Program, Agricultural Marketing Service, USDA
Unilever Bestfoods, Inc.
Regulations Overview of the U.S. Transportation
Rachael E. Levinson, Assistant Director for System
Life Sciences, White House Office of A FIRST LOOK AT THE 2002 CENSUS
Science and Technology Policy OF AGRICULTURE New Safety and Security Guidelines for
Grand Ballroom, Salon C the Distribution of Meat, Poultry and
Moderator: R. Ronald Bosecker, Administrator, Egg Products
NEW CROP AND LIVESTOCK INSUR- National Agricultural Statistics Service, USDA D.W. Chen, Acting Assistant Administrator for
ANCE PROGRAMS Food Security and Emergency Preparedness,
Grand Ballroom, Salon C How To Interpret New Demographic Food Safety and Inspection Service, USDA
Moderator: Ross J. Davidson, Jr., Administra- Information in the Preliminary 2002
tor, Risk Management Agency, USDA Census of Agriculture Impact of New Regulatory
Rich Allen, Deputy Administrator for Requirements
Agricultural Index Insurance Products: Programs and Products, National Agricultural Kendell Keith, President, National Grain and
Strengths and Limitations Statistics Service, USDA Feed Association
Barry J. Barnett, Associate Professor, Depart-
ment of Agricultural & Applied Economics, A First Analysis of New Operator and The Implications of New Transportation
University of Georgia Household Data from the 2002 Census Security Measures on Agricultural
of Agriculture Logistics
Implications of Extending Crop Insur- Jill L. Findeis, Professor of Agricultural, Diane Eicher, Export Manager (COF),
ance to Livestock Environmental and Regional Economics, and Coppersmith Inc.
Bruce A. Babcock, Professor, Department of Demography, Penn State University
Agricultural Economics, Iowa State University
and Director, Center for Agricultural and NEW REGULATIONS FOR CONFINED
Response: Impact on Knowledge
Rural Development ANIMAL FEEDING OPERATIONS
about Farm Operators
Arlington Ballroom, Salon IV
Bob Hoppe, Agricultural Economist, Economic
I 12:30 p.m. Moderator: Marc Ribaudo, Agricultural
Research Service, USDA
Exhibit Hall Opens Economist, Economic Research Service, USDA
Grand Ballroom, Salons F, G and H
THE BIOSAFETY PROTOCOL AND EPA Implementation and Enforcement
I 12:30 p.m. INTERNATIONAL TRADE of the New Rule
Networking Luncheon Arlington Ballroom, Salon V George Utting, Water Permits Division, Office
Arlington Ballroom, Salons I and II and Moderator: Jim Butler, Deputy Undersecretary of Wastewater Management, Office of Water,
Grand Ballroom, Salons J and K for Farm and Foreign Agricultural Services, U.S. Environmental Protection Agency
USDA
I 1:00 p.m. USDA’s Assessment of the Costs of
The 2004 Food Price Outlook What Is the Biosafety Protocol and Managing Manure Nutrients with Land
Lee Room, Lobby Level How Can It Affect Trade? Application
Ephraim Leibtag, Economist, Economic Gary C. Martin, President, North American Noel Gollehon, Agricultural Economist,
Research Service, USDA Export Grain Association Economic Research Service, USDA
1:45 p.m. – 3:30 p.m. The Current Status of Trade under USDA’s Assessment of Costs and
CONCURRENT SESSIONS the Biosafety Protocol Implementation of a Comprehensive
Mr. Blair Coomber, Director General for Nutrient Management Plan
International Trade Policy, Agriculture Dan Meyer, Agricultural Economist, Natural
RESPONDING TO THE CONSUMER’S Canada Resources Conservation Service, USDA
QUEST FOR A HEALTHIER LIFESTYLE,
PART 2 The Kuala Lumpur Meeting: U.S. The Producer’s Perspective
Arlington Ballroom, Salon III Positions Dave Roper, Chairperson, Environmental
Moderator: Timothy Kramer, Acting National Philip C. Wall, Director, Office of Agriculture, Committee, National Pork Producers Council
Program Leader for Human Nutrition, Biotechnology and Textiles Trade Affairs, U.S.
Agricultural Research Service, USDA Department of State I 3:30 p.m.
Refreshment Break
Nutritional Studies of Functional Foods Arlington Ballroom Foyer and Exhibit Hall
Joseph Spence, Director, Beltsville Human Foyer
Nutrition Research Center, Agricultural
Research Service, USDA
5
Forum Program Thursday, February 19-
Friday, February 20
Resources, Technology and Agricultural New Regulatory Initiatives and a U.S.
3:45 – 5:30 Productivity in a Changing World Animal I.D. Program: APHIS Perspective
CONCURRENT SESSIONS Susan Offutt, Administrator, Economic Speaker to be announced
Research Service, USDA
WHAT’S DRIVING GROWTH IN Likely Changes in the Structure of
ORGANIC FOODS? Farmers’ Choices, Land Quality and Meatpacking in Response to BSE
Arlington Ballroom, Salon III Agricultural Productivity John Nalivka, President and Owner, Sterling
Moderator: Barbara Robinson, Deputy Adminis- Keith Wiebe, Deputy Director, Resource Marketing
trator, Transportation and Marketing Program, Economics Division, Economic Research
Agricultural Marketing Service, USDA Service, USDA I 5:30 p.m.– 6:45 p.m.
Cash Bar Reception
Recent Trends in Organic Production New Technologies for Sustained Arlington Foyer and Exhibit Hall Foyer
Cathy Greene, Agricultural Economist, Productivity Growth
Economic Research Service, USDA Donald Duvick, former VP of Pioneer-HiBred 6:45 p.m.
International Forum Dinner
Current Trends in the Retail Market for Arlington Ballroom, Salons I, II and III
Organics: A Retailer’s Perspective Market Access and Information Systems
Mary Mulry, Senior Director of Product Naima Nango Dembele, Advisor, Market Farm Policies and Their Reform:
Development and Standards, Wild Oats Information Systems, Michigan State Lessons from Europe
Markets, Inc. University & U.S. Agency for International Franz Fischler, Member of the European
Developemnt Commission Responsible for Agriculture,
Organic Consumer Profile Rural Development and Fisheries
Laurie Demeritt, President, The Hartman PROMISE AND PITFALLS OF PLANT-
Group MADE PHARMACEUTICALS AND FRIDAY, FEBRUARY 20, 2004
INDUSTRIAL COMPOUNDS
Growth in Organic Foods: Producers’ Arlington Ballroom, Salon VI I 7:00 a.m. – 4:00 p.m.
Perspectives Moderator: Neil E. Hoffman, Director, Registration
Kevin Edberg, Executive Director, Cooperative Regulatory Programs, Biotechnology Regula- Arlington Foyer Registration Desk
Development Services tory Services, Animal and Plant Health
Inspection Services USDA I 7:15 a.m. – 2:15 p.m.
CONNECTING AGRICULTURAL INNO- Exhibit Hall Open
VATION AND RURAL PROSPERITY Moving Products into the Clinic: The Grand Ballroom, Salons F, G and H
Grand Ballroom, Salon C Next Stage of Development for the
Moderator: Lawrence K. Yee, National Plant-made Pharmaceuticals Sector I 7:15 a.m. – 8:15 a.m.
Program Leader, Food Marketing Systems Barry Holtz, CEO, Inflexion Therapeutics Continental Breakfast
Innovations, Cooperative State Research, Arlington Foyer and Exhibit Hall Foyer
Education, and Extension Service, USDA; on U.S. Food Industry’s View on the
leave from University of California Development of Plant-made Pharma- 8:15 a.m. – 10:00 a.m.
ceuticals and Industrials Plenary: Promoting Healthy and
Growing a Farmer’s Cooperative in Marialuisa Gallozzi, Partner, Covington & Nutritious Diets
Central Appalachia Burling Arlington Ballroom, Salons IV, V and VI
Co-presenters: Anthony Flaccavento, Appala-
chian Sustainable Development and Steve Plant-made Pharmaceutical Confine- Moderator: Sylvia B. Rowe, President and
Hodges, Jubilee Project, Inc. ment Systems CEO, International Food Information Council
Rachel G. Lattimore, Attorney, Arent Fox and the IFIC Foundation
New Traditions in Eastern Washington Kintner Plotkin & Kahn, PLLC
Benefit Farmers, the Environment and USDA Initiatives To Promote
Consumers CHANGES IN THE MEATPACKING Healthy Diets
Read Smith, Past President, National Associa- INDUSTRY FOLLOWING THE Eric M. Bost, Under Secretary for Food,
tion of Conservation Districts DISCOVERY OF BSE Nutrition, and Consumer Services, USDA
Arlington Ballroom, Salon IV
The Changing Rural Setting for Agri- Moderator: Donna Reifschneider, Administra- Promoting Healthy Diets from a Public
cultural Innovation and Community tor, Grain Inspection, Packers and Stockyards Health Perspective
Prosperity Administration Marianne S. Edge, President, American
Linda Ghelfi, Agricultural Economist, Dietetic Association
Economic Research Service, USDA State of the Meatpacking Industry
Marvin L. Hayenga, Professor of Economics PepsiCo: Capturing Growth at the
Emeritus, Iowa State University Intersection
WORLD AGRICULTURAL RESOURCES, Brock Leach, Senior Vice President for New
TECHNOLOGY AND PRODUCTIVITY Growth Platforms and Chief Innovation
Arlington Ballroom, Salon V FSIS Outreach Efforts To Implement
BSE-Related Regulations Officer, PepsiCo
Moderator: Carol Kramer-LeBlanc, Director,
Research and Exchanges Division, Interna- Rob Larew, Director, Congressional and Public
tional Cooperation and Development, Foreign Affairs, Food Safety and Inspection Service,
Agricultural Service, USDA USDA
6
Forum Program Friday, February 20
From Dinner Plate to Farm Gate: How
COTTON AND FIBERS OUTLOOK: OUTLOOK FOR MILK AND DAIRY
Will New Diet Trends Affect Farming?
FOCUS ON CHINA PRODUCTS
Victor L. Lechtenberg, Dean of Agriculture,
Arlington Ballroom, Salon VI Grand Ballroom, Salon C
Purdue University
Moderator: Craig Jagger, Chief Economist, Moderator: Robert Yonkers, Chief Economist
Committee on Agriculture, U.S. House of and Director of Policy Analysis, International
I 10:00 a.m.
Representatives Dairy Foods Association
Refreshment Break
Arlington Ballroom Foyer and Exhibit Hall
The USDA Outlook for 2004/05 2004 Outlook for Milk and Dairy
Foyer
Leslie Meyer, Agricultural Economist, Products
Economic Research Service, USDA James Miller, Agricultural Economist,
10:30 a.m – 12:15 p.m.
Economic Research Service, USDA
CONCURRENT SESSIONS
Factors Affecting the China Balance
Sheet for 2004/05 Issues and Challenges Facing the
OUTLOOK FOR GRAINS AND OILSEEDS Hunter Colby, Managing Director of Federal Order System
Arlington Ballroom, Salon IV Cotton Economics, Globecot, Inc. Larry Hamm, Professor, Department of
Moderator: Keith Menzie, Agricultural Agricultural Economics, Michigan State
Economist, World Agricultural Outlook Meeting China’s Cotton Mill De- University
Board, Office of the Chief Economist, USDA mand: A Western Merchant’s Per-
spective Innovating Healthful Milk-based
The Outlook for Wheat, Feedgrains and Gary W. Taylor, President and CEO, Cargill Beverages
Oilseeds Cotton Clay Boatright, Vice President, Trade Market-
William Tierney, Commodity Analyst, World ing, Dairy Group, Dean Foods
Agricultural Outlook Board, Office of the Safeguards on Textile Imports from
Chief Economist, USDA China: Process, Outcomes and I 12:15 p.m. – 12:45 p.m.
Prospects for the Future Cash Bar Reception
The Outlook for Soybean Processing: A Jim Leonard III, Deputy Assistant Secretary Exhibit Hall Foyer
Global Market Perspective for Textiles, Apparel and Consumer Goods,
Albert Ambrose, Vice President for Risk International Trade Administration, 12:45 p.m. – 2:15 p.m.
Management, Oilseed Processing, CHS Inc. Department of Commerce LUNCHEONS
What’s Ahead for China as a Grain
THIS LAND IS YOUR LAND: WILL GRAINS, OILSEEDS AND LIVESTOCK
Producer and Exporter?
THE U.S. EMBRACE THE LANDCARE LUNCHEON
John Wade, Group Leader, Cotton, Oilseeds,
MOVEMENT? Arlington Ballroom, Salons I, II and III
Tobacco, and Seed Division, Foreign
Grand Ballroom, Salon B Moderator: W. Kirk Miller, General Sales
Agricultural Service, USDA
Moderator: Lawrence E. Clark, Deputy Manager, USDA
Chief for Science and Technology, Natural
OUTLOOK FOR SUGAR AND SWEETEN- Resources Conservation Service, USDA Beef, Oilseeds & Grains: Brazilian
ERS: ECONOMICS, SCIENCE AND A Performance, Trends And Forecasts
HEALTHY DIET Landcare—Its Origins, Accomplish- Gustavo Marin Monaco, Livestock Consultant,
Arlington Ballroom, Salon V ments, and Lessons Learned FNP Consultants and Agra-Information, Brazil
Moderator: John Love, Sweeteners Analyst, Fran Freeman, Minister-Counselor,
World Agricultural Outlook Board, Office of Agriculture, Embassy of Australia
SUGAR AND SWEETENERS LUNCHEON
the Chief Economist, USDA
Arlington Ballroom, Salon V
Landcare—An Agribusiness
Moderator: Beth Bechdol, Special Assistant to
Economic Factors Affecting U.S. Sugar Perspective
the Under Secretary for Farm and Foreign
Consumption John Hickman, Principal Scientist, John
Agricultural Services, USDA
Margaret Blamberg, Executive Director, Deere Technology Center
American Cane Sugar Refiners’ Association
EU Sugar Reform and Some Wider
Landcare—A Farmer’s Perspective
Implications
Sound Science and Prospects for Sugar Bill Richards, Farmer, Richards Farms,
Simon Harris, Adviser to British Sugar and
Consumption Circleville, Ohio
Associated British Foods
Andrew Briscoe III, President and Chief
Executive Officer, The Sugar Association, Inc. Landcare—A Conservationist’s
Perspective COTTON AND FIBERS LUNCHEON
Multiple Factors Associated with Gary Mast, President, National Association Arlington Ballroom, Salon VI
Obesity of Conservation Districts Moderator: James Little, Administrator, Farm
Maureen Storey, Director, Center for Food Service Agency, USDA
and Nutrition Policy, Virginia Tech
The Compatibility of Trade Policy and
U.S. Domestic Policy: The Case of Cotton
Joseph Glauber, Deputy Chief Economist,
USDA
7
Forum Program Friday, February 20
FRUIT AND VEGETABLES LUNCHEON Can Farmers Be Suppliers in a Market
RENEWABLE ENERGY OPPORTUNITIES
Grand Ballroom, Salons J and K for Carbon Credits?
FOR AMERICAN FARMERS
Moderator: A.J. Yates, Administrator, Zach Willey, Senior Economist, Climate & Air,
Grand Ballroom, Salon B
Agricultural Marketing Service, USDA Environmental Defense
Moderator: Roger K. Conway, Director, Office
of Energy Policy and New Uses, Office of
Building Healthy Consumers for a Lessons Learned in Entergy’s Trading
the Chief Economist, USDA
Healthy Industry Arrangements
Tom Stenzel, President and CEO, United Fresh Jeffrey L. Williams, Manager, Corporate
The Future of Biodiesel
Fruit & Vegetable Association Environmental Initiatives, Entergy
Jeff Stroburg, CEO, West Central Cooperative
Services, Inc.
2:15 p.m. – 4:00 p.m. Generating Commercial Electricity from
CONCURRENT SESSIONS How Farmers Can Make Trading Work
Animal Waste
for Them
Patrick Keily, Renewable Energy Project
Read Smith, Past President, National Associa-
LIVESTOCK AND POULTRY OUTLOOK Manager, Office of Energy Options, We
tion of Conservation Districts
Arlington Ballroom, Salon IV Energies
Moderator: Chuck Lambert, Deputy Under
Secretary for Marketing and Regulatory CONTRACTING IN THE FRUIT AND Farming Wind Energy
Programs, USDA VEGETABLES SECTOR Lisa Daniels, Executive Director, Windustry
Grand Ballroom, Salons J and K
2004 Outlook for Livestock and Poultry Moderator: Neilson C. Conklin, Director, 4:00 p.m.
Joel Greene, Agricultural Economist, World Market and Trade Economics Division, ADJOURN
Agricultural Outlook Board, Office of the Economic Research Service, USDA
Chief Economist, USDA Complete the
Impact of Contracting in Fresh Produce
A Total Quality Program for Branded Beef John Shelford, President, Global Berry Farms evaluation form in your
John Stewart, President, Creekstone Farms
Contracting Supplies for Food
portfolio and return it on
Premium Beef Friday to the
Processing
An Industry Perspective on Processing Douglas Circle, President and CEO, Sunrise registration desk for a
Growers, Inc., Frozsun Foods Inc.
Meat Byproducts thank-you gift. Or, place
Mike Reiser, Valley Proteins, Inc., Second Vice
Chairman, National Renderers Association, Inc. Economic and Regulatory Issues the form in a silver bowl
Regarding the Use of Grower Contracts or give it to anyone
Brent Hueth, Assistant Professor, Department
INNOVATIVE COOPERATIVES FOR THE of Economics, Iowa State University wearing a staff ribbon.
21ST CENTURY
Arlington Ballroom, Salons V and VI THANK YOU!
Moderator: Thomas Dorr, Senior Advisor to
the Secretary of Agriculture, USDA
Co-op Financing
Jean-Marie Peltier, President, National
Council of Farmer Cooperatives
Co-ops in the Global Marketplace:
The Sunkist Example
Claire Smith, Director of Public Affairs,
Sunkist Growers, Inc.
Co-op Development Opportunities in
Rural America
Jeannine Kenney, Vice President of Public
Affairs and Member Services, National
Cooperative Business Association
TRADING ENVIRONMENTAL CREDITS
Grand Ballroom, Salon C
Moderator: Bruce I. Knight, Chief, Natural
Resources Conservation Service, USDA
8
Forum 2004 Exhibits
Take a break in the Exhibit Hall, located in Salons F, G and H of the Grand Ballroom,
where you can network or visit over complimentary refreshments.
The Exhibit Hall is open Thursday afternoon and evening, and Friday.
Farm Service Agency Information on the Food Safety Hotline and guidelines for
keeping food safe and secure will also be available.
“America’s Farmers and Ranchers Count on the Farm Service
Agency” explores how FSA programs help keep America’s food Natural Resources Conservation Service
supply stable, wholesome, and affordable. Staff will be avail-
able to discuss FSA program areas and the commodities they “Agriculture and Conservation” highlights NRCS’ partnership
support and to direct visitors to publications and the FSA with private landowners and land users. More than 70 percent
website. of the continental U.S. is privately owned land. NRCS employees
provide information and technical assistance to private land-
U.S. Trade Database and World Production, owners and land users. Talk to our expert staff about this
partnership and the agricultural and environmental benefits it
Supply and Distribution Database provides and pick up publications about conservation of our
Try out the Foreign Agricultural Service’s U.S. Trade database natural resources.
and the Production, Supply and Distribution (PS&D) database.
The Trade database offers a customized view of U.S. agricul- Rural Development
tural trade by country, commodity and commodity group from
1989 to the present. The PS&D database is a repository of Stop by “Promoting Business in Rural America” to talk with
official USDA historical commodity and country Statistics knowledgeable staff about cooperatives and RD’s business loan
dating back to 1960 as well as the current source for esti- programs. Copies of the latest “Rural Cooperatives” magazine,
mates, forecasts of production, supply and utilization. “Co-ops 101” and “How to Start a Cooperative” will be
available.
Foreign Production Estimates and Crop Food and Nutrition Service
Assessments
The Food Stamp and Child Nutrition programs, Food Distribu-
Meet the USDA specialists who prepare foreign crop assess- tion, and other FNS programs are featured in a display depict-
ments and production forecasts. The Production Estimates and ing people using nutrition assistance program. Talk with
Crop Assessment Division of USDA’s Foreign Agricultural knowledgeable staff about the FNS mission and programs,
Service is responsible for global crop condition assessments including nutrition education.
and estimates of area, yield and production. The forecasters
use a convergence of evidence to minimize error and maxi- “What Marketing and Regulatory Programs Does” depicts the
mize reliability by incorporating information from USDA work and programs of the following three USDA agencies:
agricultural attaches, satellite imagery, vegetative indices, daily
weather data, crop models and economic data. Agricultural Marketing Service
Risk Management Agency AMS includes six commodity programs – Cotton, Dairy, Fruit
and Vegetable, Livestock and Seed, Poultry and Tobacco. AMS
The RMA publication “Risk Management Agency, A Compen- specialists provide standardization, grading and Market News
dium of Current Fact Sheets” will be highlighted. This publi- services for those commodities; enforce such federal laws as the
cation is a compilation of factsheets on RMA’s varied programs Perishable Agricultural Commodities Act and the Federal Seed
and services, providing the public with a better understanding Act; administer research and promotion programs; and pur-
of the RMA mission. Experienced staff members will be chase commodities for federal food programs. Our Science and
available to answer questions and provide visitors with Technology Program provides centralized scientific support to
information on RMA’s educational and outreach programs. AMS programs, and the Transportation and Marketing Program
works to ensure efficient transportation for our country’s
RMA administers the crop insurance program, which helps agricultural goods and manages and regulates the National
farmers survive a major crop loss. With their public and Organic Program.
private partners, RMA works to find improved risk manage-
ment strategies, develop educational curricula and materials Animal and Plant Health Inspection Service
and train producers in effective use of risk management tools.
APHIS is responsible for protecting and promoting U.S. agricul-
Food Safety and Inspection Service tural health, administering the Animal Welfare Act, and
carrying out wildlife damage management activities. APHIS
Stop by to talk with knowledgeable staff about FSIS’ role in helps protect America’s animal and plant resources from
securing the nation’s meat, poultry and egg products. FSIS has agricultural pests and diseases, threats to our food supply and
more than 7,600 inspectors and veterinarians in meat, poultry, to the U.S. economy; negotiates science-based standards with
and egg product plants every day, and at ports-of-entry to other countries; and protects America’s agricultural exports
prevent, detect and respond to food safety emergencies. from unjustified trade restrictions.
9
Forum 2004 Exhibits (continued)
Grain Inspection, Packers and Stockyards National Agricultural Library
Administration NAL is the principal U.S. source for information about food,
GIPSA helps ensure a fair and competitive market system in the agriculture and natural resources. Talk with knowledgeable
merchandising of grain and related products, livestock and representatives about our extensive collection, including
poultry, facilitates the marketing of livestock, poultry, meat, information of relevance to the extension community through
cereals, oilseeds and related agricultural products, and pro- the AGRICOLA database and NAL Information Centers (Alterna-
motes fair and competitive trading practices that benefit both tive Farming Systems, Animal Welfare, Food and Nutrition,
consumers and American agriculture. GIPSA also manages the Rural Information, Water Quality and Technology Transfer).
Official Standards for Grain used by sellers and buyers, and
provides for the impartial application of grades and standards Agricultural Research Service
through a network of federal, state and private inspection Explore the varied activities of USDA’s main in-house research
agencies. GIPSA’s Packers and Stockyards Programs work to agency. ARS is committed to ensuring a safe, abundant and
ensure open and competitive markets for livestock, meat and nutritious food supply for the U.S. and the world, maintaining
poultry. agricultural productivity and preserving the environment. Stop
by, talk with our staff and learn more about our programs and
Cooperative State Research Education and research projects in agriculture, nutrition, technology and the
Extension Service environment.
Four agency-supported programs that promote healthy lives
and healthy communities are highlighted. Talk with representa-
Agricultural Marketing Research Center
tives and collect information about nutrition programs, sustain- Talk with representatives about this collaboration of university
able agriculture programs, projects that meet the needs of small research and outreach specialists focused on collecting and
farmers and efforts that build partnerships with rural commu- interpreting information and creating new research to support
nities. value-added agricultural activities. Specific commodity and
niche market opportunities, market trends and business
Economic Research Service development information can be found on the Center’s Web
site, www.agmrc.org.
Representatives will be on hand to discuss the research and
analysis done by ERS to help public and private decisionmakers
conduct business or formulate policy related to agriculture,
food, natural resources and rural economics. ERS is the main
source of economic information and research from the U.S. Developing Market Information Systems
Department of Agriculture. in Africa
See a hands-on demonstration of the ERS website and the depth In conjunction with the Outlook Forum, USDA and the U.S.
of economic information it provides. ERS’ booth will have a Agency for International Development are hosting experts from
variety of publications available. Most publications can also be 10 African nations. They took part in a meeting on February
downloaded from the ERS website at www.ers.usda.gov. 18 designed to support the establishment and improvement of
market information systems on the African continent. The pro-
gram provided insight into information operations in the United
National Agricultural Statistics Service States, a forum for discussing successes and challenges faced
Visit the NASS exhibit and talk with knowledgeable staff about by fellow Africans in implementing information systems, and
the 2002 Census of Agriculture. NASS conducts the U.S. census education about ongoing U.S. technical assistance programs.
of agriculture every 5 years. The agricultural census is the most This event builds on the outcomes of the Secretary's Ministe-
comprehensive source of data portraying our Nation’ s agricul- rial Conference on Agricultural Science and Technology, held
last June in Sacramento, California.
ture and is the only source of uniform data on agricultural
production and operator characteristics for each county, State,
and the United States.
Data collection for the 2002 Census of Agriculture began
December 2002. In addition to agricultural structure data,
information was collected on topics such as multiple operators
on farms, computer/Internet use, production contracts/
landlord shares, certified organic production commodities,
acres treated with manure and detailed farm-related income.
NASS began releasing preliminary 2002 census data on
February 3. Results are available on the Internet at
www.usda.gov/nass. Complete tabulated census of agriculture
data for the US, States and the 3,000-plus counties will be
made available in Spring 2004. Call 800-727-9540 for
additional information on all NASS products and services.
10
Acknowledgments
SPONSORING AGENCIES AND OUTLOOK FORUM PROGRAM COMMITTEE CONFERENCE STAFF
FORUM STEERING COMMITTEE Richard Allen Jerry Namken Raymond Bridge, Coordinator
Gerald A. Bange Jerry Norton Jennifer Callahan, Co-Coordinator
Office of the Chief Economist Steven Berry Edward Rall Wayne Baggett
• Keith Collins, Chief Economist, Chair of the Thomas Capehart, Jr. Dan Pathak Susan Bickford
Steering Committee Praveen Dixit Pete Riley Vanessa Brown-Harrod
• Gerald A. Bange, Chairperson, World Marvin Duncan Barbara Robinson Stacey Harley
Agricultural Outlook Board, OCE, Chair of Lewrene Glaser Reneé Schwartz
the Program Committee Gerald Grinnell Shayle Shagam PRESS OPERATIONS
Larry Haller Carol Skelly Martha Evans, Coordinator
Agricultural Marketing Service Niel Hamilton Peter Smith Janice Phillips
• A.J. Yates, Administrator Shannon Hamm Leland Southard Gwendolyn Coleman
Nancy Hirschorn Jim Spurling
Animal and Plant Health Inspection Keith Jones David Stallings COMPUTER SUPPORT
Service Jim Johnson John Stierna
John Love William Tierney Dan Deprey
• Bobby R. Acord, Administrator Chuck Martin Lisa Wallenda-Picard Brian Morris
Keith Menzie Keith Wiebe Monica Tran
Cooperative State Research, Education James Miller
and Extension Service CONFERENCE SERVICES:
• Colien Hefferan, Administrator FORUM INFORMATION COMMITTEE THE GRADUATE SCHOOL, USDA
Leah Akbar Isabelle Howes, Planner
Economic Research Service Marie Breen
Marti Asner
• Susan Offutt, Administrator Wayne Baggett Crystal Penn
David Black
Farm Service Agency Anthony Bouldin GRAPHIC DESIGN
• James R. Little, Administrator Raymond Bridge Gene Hansen Creative Services, Inc.
Jennifer Callahan
Foreign Agricultural Service James Callan AUDIO-VISUAL
• A. Ellen Terpstra, Administrator Dan Campbell Marriott On-Site Services
Shashunga Clayton
Grain Inspection, Packers and Stock- Bethany Jones COPIER AND FAX MACHINES
yards Administration Mashawn Hall
Greg Hawkins Canon, USA, Inc.
• Donna Reifschneider, Administrator
Jillene Johnson
Harold Kenarek SPECIAL THANKS
Natural Resources Conservation Service
Ted Kupelian Edward Akerley
• Bruce I. Knight, Chief Nancy McNiff Cynthia McNeil
Debbie Norton Charles Wilbur
Risk Management Agency Eric Parsons Mail & Reproduction Management Division:
• Ross J. Davidson, Jr., Administrator John Snyder Larry Bridgeforth
Dana Stewart Ray Lawrence
Rural Development Joan Shaffer Dwight Redd
• Gilbert G. Gonzalez, Jr., Acting Under Lisa Wallenda-Picard
Secretary
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11
FIRST FLOOR
RESTROOMS
Salon K Salon A
PHONES
Salon VI Salon I
BUSINESS
Salon J Salon B CENTER
Salon IV Salon III
Salon V Salon II Salon C
Exhibit Hall
Salon Salon
Arlington Ballroom Escalators to
E D
REGISTRATION Atrium and Lobby
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Reception
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MANASSAS Make cell phone calls in the hallway in front of the
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