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PROGRAM Program Preview, see page 3 Exhibits, see page 9 Arlington, Virginia Feb. 19-20, 2004 United States Department of Agriculture Ensuring a Healthy Food Supply General Information WELCOME TO THE FORUM The U.S. Department of Agriculture welcomes you to Agricultural Outlook Forum 2004. We hope you enjoy the Forum and your visit to the Nation’s Capital. If you need assistance, ask a volunteer wearing a staff ribbon. Welcome to Agricultural Experts from Africa Speech Texts and Proceedings Please extend a warm welcome to agricultural marketing Copies of advance texts provided by speakers will be officials from Africa who are here to learn more about placed on tables outside of the Arlington Ballroom. disseminating agricultural Speeches will be available on price and marketing statistics. the day they are given. Copies Please see page 10 for more of any late speeches received information. will be placed on the tables as they become available. After Parking the Forum, speeches will be Parking is discounted to $8.00 posted on the Internet. per day for hotel guests and See page 11. Forum attendees. When you exit each day, you must show Exhibit Hall your conference badge and Take a break in the Exhibit request the discounted rate. Hall, located in Salons F, G and H of the Grand Ballroom. Calls to the Conference Network or visit over Telephone calls to the Forum complimentary refreshments. should be directed to the Crystal Gateway Marriott Hotel Seventeen agencies are display- at (703) 920-3230; ask the ing information about their operator for the Outlook programs and many are Forum registration desk. demonstrating Internet re- sources. See page 9 for details. The Exhibit Hall is open Dinner and Luncheon Thursday afternoon and Tickets evening, and Friday. Prepaid tickets are required for the Thursday networking luncheon and dinner, and the Press Room luncheons on Friday. If you preregistered and ordered An equipped and staffed press room for journalists meals, your tickets will be with your name badge. covering the Forum is located in the Alexandria Room, one floor above the Ballroom level. A limited number of unreserved tickets may be available for purchase on Thursday and Friday – check at the conference registration desk. Give Us Your Feedback Cell Phone Users Please Note We appreciate your candid assessment of the As a courtesy to other guests, please turn cell phones off Outlook Forum. Complete the evaluation form in during sessions and refrain from placing calls outside your portfolio and return it on Friday to the of meeting rooms. The Grand Ballroom Foyer in front of registration desk for a thank-you gift. the Exhibit Hall, by the windows, has good cell phone reception. Video Webcast Opening plenary sessions both days will be webcast at www.usda.gov, starting 1 p.m. Eastern time. 2 Program Preview WEDNESDAY, FEBRUARY 18, 2004 5:00 p.m. - 8:30 p.m. Registration Arlington Ballroom Focus on Food THURSDAY, FEBRUARY 19, 2004 and Health 7:00 a.m. - 5:30 p.m. Registration Pre-registered Guests: Arlington Ballroom Salon II; On-site registration: Arlington Ballroom 7:15 a.m. - 8:15 a.m. Continental Breakfast Arlington Ballroom Foyer 8:30 a.m. Opening Plenary, Arlington Ballroom Welcome, Deputy Secretary of Agriculture James R. Moseley 2004, Agricultural, Trade and Policy Prospects,USDA Chief Economist Keith Collins and Under Secretary J.B. Penn Keynote Address, Secretary of Agriculture Ann M. Veneman Distinguished Speaker, James R. Cantalupo, Chief Executive Officer, McDonald’s Corporation Webcast at www.usda.gov 10:15 a.m. Refreshment Break 10:45 a.m. Responding to the Farm Income and The Importance Implementing New New Crop and Consumer’s Quest for Farm Finance Outlook of Trade for Regulations To Control Livestock Insurance a Healthier Lifestyle, Arlington Ballroom, Agriculture Biological Agents and Programs Part 1 Salon V Arlington Ballroom, Toxins under the Grand Ballroom, Arlington Ballroom, Salon IV Bioterrorism Act of 2002 Salon C Salon III Arlington Ballroom, Salon VI 12:30 p.m. Networking Luncheon Arlington Ballroom, Salons I and II and Grand Ballroom, Salons J and K 12:30 p.m.- 6:45 p.m. Exhibit Hall Open Grand Ballroom, Salons F, G and H 1:00 p.m. The 2004 Food Price Outlook Lee Room, Lobby Level 1:45 p.m. Responding to the A First Look at the The Biosafety Implications for New Regulations for Consumer’s Quest for 2002 Census of Protocol and Business of Securing Confined Animal a Healthier Lifestyle, Agriculture International Trade the Food Transportation Feeding Operations Part 2 Grand Ballroom, Arlington Ballroom, System Arlington Ballroom, Arlington Ballroom, Salon C Salon V Arlington Ballroom, Salon IV Salon III Salon VI 3:30 p.m. - 3:45 p.m. Refreshment Break 3:45 p.m. What's Driving Connecting Agricultural World Agricultural Promise and Pitfalls Changes in the Growth in Organic Innovation and Rural Resources, Technology of Plant-Made Meatpacking Industry Foods? Prosperity and Productivity Pharmaceutical and Following the Discovery Arlington Ballroom, Grand Ballroom, Arlington Ballroom, Industrial Compounds of BSE Salon III Salon C Salon V Arlington Ballroom, Arlington Ballroom, Salon VI Salon IV 5:30 p.m. - 6:45 p.m. Cash Bar Reception Arlington Ballroom Foyer and Exhibit Hall Foyer 6:45 p.m. Forum Dinner, Franz Fischler, Member, European Commission for Agriculture, Rural Development and Fisheries Agricultural Policies and Their Reform: Lessons from Europe FRIDAY, FEBRUARY 20, 2004 7:00 a.m. - 2:00 p.m. Registration Arlington Ballroom Foyer 7:15 a.m. - 2:15 p.m. Exhibit Hall Open Grand Ballroom, Salons F, G and H 7:15 a.m. - 8:15 a.m. Continental Breakfast Arlington Ballroom Foyer and Exhibit Hall Foyer 8:15 a.m. Plenary: Promoting Healthy and Nutritious Diets Arlington Ballroom, Salons IV, V and VI Webcast at www.usda.gov 10:00 a.m. Refreshment Break 10:30 a.m. Outlook for Grains Outlook for Sugar and Cotton and Fibers This Land Is Your Land: Outlook for Milk and and Oilseeds Sweeteners: Econom- Outlook: Focus on Will the U.S. Embrace Dairy Products Arlington Ballroom, ics, Science and a China the Landcare Grand Ballroom, Salon IV Healthy Diet Arlington Ballroom, Movement? Salon C Arlington Ballroom, Salon VI Grand Ballroom, Salon V Salon B 12:15 p.m. Cash Bar Reception Exhibit Hall Foyer 12:45 p.m. - 2:00 p.m. Grains, Oilseeds and Sugar and Sweeteners Cotton and Fibers Fruit and Vegetables Livestock Luncheon Luncheon Luncheon Luncheon Arlington Ballroom, Arlington Ballroom, Arlington Ballroom, Grand Ballroom, Salons I, II and III Salon V Salon VI Salons J and K 2:15 p.m. Livestock and Poultry Innovative Cooperatives Trading Environmental Contracting in the Fruit Renewable Energy Outlook for the 21st Century Credits and Vegetables Sector Opportunities for Arlington Ballroom, Arlington Ballroom, Grand Ballroom, Grand Ballroom, American Farmers Salon IV Salons V & VI 3 Salon C Salons J & K Grand Ballroom, Salon B 4:00 p.m. Adjourn 3 Forum Program Wednesday, February 18- Thursday, February 19 WIN the Rockies: A Community-Based, Mutual Importance of U.S.-EU Trade to WEDNESDAY, FEBRUARY 18, 2004 Health-Centered Approach to Obesity the U.S. and EU Agricultural Sectors Intervention Tassos Haniotis, European Commission, Deputy 5:00 p.m. – 8:30 p.m. Sylvia Moore, Professor/Director, Medical Head of Cabinet, Cabinet of Franz Fischler Registration Education & Public Health, Assistant Arlington Ballroom Foyer Dean, University of Wyoming College of Global Markets and the Future of Health Sciences American Agriculture THURSDAY, FEBRUARY 19, 2004 Neilson C. Conklin, Director, Market and Healthy Eating Under Age Two Trade Economics Division, Economic Research I 7:00 a.m. - 5:30 p.m. Susan Pac, Manager of Regulatory Affairs, Service, USDA Registration Gerber Products Company Pre-registered guests: Arlington Ballroom, IMPLEMENTING NEW REGULATIONS Salon II Products, Policies and Programs: An TO CONTROL BIOLOGICAL AGENTS Onsite registration: Arlington Foyer Integrated Consumer Approach AND TOXINS UNDER THE Registration Desk Donna Shields, Senior Manager, Media BIOTERRORISM ACT OF 2002 Relations, Coca-Cola Corporation Arlington Ballroom, Salon VI I 7:15 a.m. – 8:15 a.m. Moderator: Jeremy Stump, Director, Home- Continental Breakfast FARM INCOME AND FARM FINANCE land Security Staff, USDA Arlington Ballroom Foyer OUTLOOK Arlington Ballroom, Salon V Regulatory Overview Panel – 8:30 a.m. – 10:15 a.m. Moderator: Gregory D. Hanson, Professor, Implementing Requirements OPENING PLENARY Department of Agricultural Economics and Arlington Ballroom Rural Sociology, Penn State University What’s Required to Possess, Use or Transfer Select Agents I 8:30 a.m. Welcome Globalization Forces Rural America To Shannon R. Hamm, Assistant Deputy James Moseley, Deputy Secretary of Blaze a New Trail Administrator, Policy and Program Agriculture Jason Henderson, Economist, Center for the Development Division, Animal and Plant Study of Rural America Health Inspection Service, USDA I 8:40 a.m. 2004 Agricultural, Trade and Policy Prospects Rural Labor Markets: Changing Regulatory Impacts for Plant Agents Prospects and Toxins 2004 Agricultural Prospects Robert Gibbs, Regional Economist, Economic Michael Firko, Assistant Director, Plant Keith Collins, Chief Economist, USDA Research Service, USDA Health Programs, Animal and Plant Health Inspection Service, USDA U.S. Trade and Agricultural Policy Federal Tax Policy and Farmers: A J.B. Penn, Under Secretary of Farm and Current Perspective and Outlook Agricultural Bioterrorism Protection Foreign Agricultural Services, USDA Ron Durst, Agricultural Economist, Economic Act of 2002; Possession, Use and Research Service, USDA Transfer of Biological Agents and I 9:15 a.m. Keynote Toxins Keynote Address Forecast of Income and Wealth for the Lee Ann Thomas, Director, Animals, Ann M. Veneman, Secretary of Agriculture Farm Sector, Households and the Farms Organisms and Vectors, and Select Agents, They Operate Animal and Plant Health Inspection Service, The Customer Is Boss Jim Johnson and Mitch Morehart, Agricul- USDA James R. Cantalupo, Chairman and Chief tural Economists, Economic Research Service, Executive Officer, McDonald’s Corporation USDA Coordinating with APHIS on Overlap Agents and Pathogens I 10:15 a.m. Ted Jones, Acting Director, Select Agent Refreshment Break THE IMPORTANCE OF TRADE TO Program, Centers for Disease Control and Arlington Ballroom Foyer AGRICULTURE Prevention Arlington Ballroom, Salon IV 10:45 a.m. – 12:30 p.m. Moderator: A. Ellen Terpstra, Administrator, Implications and Interactions with CONCURRENT SESSIONS Foreign Agricultural Service, USDA Government, Scientific, and Academic Community Importance of Trade to American RESPONDING TO THE CONSUMER’S Agriculture QUEST FOR A HEALTHIER LIFESTYLE, The Role of the Diagnostic Laboratory Charles Kruse, President, Missouri Farm PART 1 Network for Select Agents Bureau Arlington Ballroom, Salon III Gary Cunningham, Associate Administra- Moderator: Eric Hentges, Director, Center for tor, Cooperative State Research, Education, Export Views of a Specialty Crop Nutrition Policy and Promotion, USDA and Extension Service, USDA Industry Christian Schlect, President, Northwest The Costs of Unhealthy Eating and Impacts on Federal Laboratories of Horticultural Council Proposals To Influence Behavior the Government Select Agent Program Eric Finklestein, Health Economist, Division of Michael Ruff, Director, Homeland Security, Health Economics, Research Triangle Institute Agricultural Research Service, USDA 4 Forum Program Thursday, February 19 Impacts of the Select Agent Rule on Functional Foods that Promote Health Veterinary Laboratories IMPLICATIONS FOR BUSINESS OF Harold H. Schmitz, Director of Technology, Randall L. Levings, Director, National SECURING THE FOOD TRANSPORTA- M&M/Mars, Masterfoods Veterinary Services Laboratories, Animal TION SYSTEM and Plant Health Inspection Service, USDA Arlington Ballroom, Salon VI Functional Foods: Perspective of the Moderator: Barbara Robinson, Deputy Food Industry How the Research Community Is Administrator, Transportation and Marketing Shirley C. Chen, Principal Nutrition Scientist, Responding to the Select Agent Program, Agricultural Marketing Service, USDA Unilever Bestfoods, Inc. Regulations Overview of the U.S. Transportation Rachael E. Levinson, Assistant Director for System Life Sciences, White House Office of A FIRST LOOK AT THE 2002 CENSUS Science and Technology Policy OF AGRICULTURE New Safety and Security Guidelines for Grand Ballroom, Salon C the Distribution of Meat, Poultry and Moderator: R. Ronald Bosecker, Administrator, Egg Products NEW CROP AND LIVESTOCK INSUR- National Agricultural Statistics Service, USDA D.W. Chen, Acting Assistant Administrator for ANCE PROGRAMS Food Security and Emergency Preparedness, Grand Ballroom, Salon C How To Interpret New Demographic Food Safety and Inspection Service, USDA Moderator: Ross J. Davidson, Jr., Administra- Information in the Preliminary 2002 tor, Risk Management Agency, USDA Census of Agriculture Impact of New Regulatory Rich Allen, Deputy Administrator for Requirements Agricultural Index Insurance Products: Programs and Products, National Agricultural Kendell Keith, President, National Grain and Strengths and Limitations Statistics Service, USDA Feed Association Barry J. Barnett, Associate Professor, Depart- ment of Agricultural & Applied Economics, A First Analysis of New Operator and The Implications of New Transportation University of Georgia Household Data from the 2002 Census Security Measures on Agricultural of Agriculture Logistics Implications of Extending Crop Insur- Jill L. Findeis, Professor of Agricultural, Diane Eicher, Export Manager (COF), ance to Livestock Environmental and Regional Economics, and Coppersmith Inc. Bruce A. Babcock, Professor, Department of Demography, Penn State University Agricultural Economics, Iowa State University and Director, Center for Agricultural and NEW REGULATIONS FOR CONFINED Response: Impact on Knowledge Rural Development ANIMAL FEEDING OPERATIONS about Farm Operators Arlington Ballroom, Salon IV Bob Hoppe, Agricultural Economist, Economic I 12:30 p.m. Moderator: Marc Ribaudo, Agricultural Research Service, USDA Exhibit Hall Opens Economist, Economic Research Service, USDA Grand Ballroom, Salons F, G and H THE BIOSAFETY PROTOCOL AND EPA Implementation and Enforcement I 12:30 p.m. INTERNATIONAL TRADE of the New Rule Networking Luncheon Arlington Ballroom, Salon V George Utting, Water Permits Division, Office Arlington Ballroom, Salons I and II and Moderator: Jim Butler, Deputy Undersecretary of Wastewater Management, Office of Water, Grand Ballroom, Salons J and K for Farm and Foreign Agricultural Services, U.S. Environmental Protection Agency USDA I 1:00 p.m. USDA’s Assessment of the Costs of The 2004 Food Price Outlook What Is the Biosafety Protocol and Managing Manure Nutrients with Land Lee Room, Lobby Level How Can It Affect Trade? Application Ephraim Leibtag, Economist, Economic Gary C. Martin, President, North American Noel Gollehon, Agricultural Economist, Research Service, USDA Export Grain Association Economic Research Service, USDA 1:45 p.m. – 3:30 p.m. The Current Status of Trade under USDA’s Assessment of Costs and CONCURRENT SESSIONS the Biosafety Protocol Implementation of a Comprehensive Mr. Blair Coomber, Director General for Nutrient Management Plan International Trade Policy, Agriculture Dan Meyer, Agricultural Economist, Natural RESPONDING TO THE CONSUMER’S Canada Resources Conservation Service, USDA QUEST FOR A HEALTHIER LIFESTYLE, PART 2 The Kuala Lumpur Meeting: U.S. The Producer’s Perspective Arlington Ballroom, Salon III Positions Dave Roper, Chairperson, Environmental Moderator: Timothy Kramer, Acting National Philip C. Wall, Director, Office of Agriculture, Committee, National Pork Producers Council Program Leader for Human Nutrition, Biotechnology and Textiles Trade Affairs, U.S. Agricultural Research Service, USDA Department of State I 3:30 p.m. Refreshment Break Nutritional Studies of Functional Foods Arlington Ballroom Foyer and Exhibit Hall Joseph Spence, Director, Beltsville Human Foyer Nutrition Research Center, Agricultural Research Service, USDA 5 Forum Program Thursday, February 19- Friday, February 20 Resources, Technology and Agricultural New Regulatory Initiatives and a U.S. 3:45 – 5:30 Productivity in a Changing World Animal I.D. Program: APHIS Perspective CONCURRENT SESSIONS Susan Offutt, Administrator, Economic Speaker to be announced Research Service, USDA WHAT’S DRIVING GROWTH IN Likely Changes in the Structure of ORGANIC FOODS? Farmers’ Choices, Land Quality and Meatpacking in Response to BSE Arlington Ballroom, Salon III Agricultural Productivity John Nalivka, President and Owner, Sterling Moderator: Barbara Robinson, Deputy Adminis- Keith Wiebe, Deputy Director, Resource Marketing trator, Transportation and Marketing Program, Economics Division, Economic Research Agricultural Marketing Service, USDA Service, USDA I 5:30 p.m.– 6:45 p.m. Cash Bar Reception Recent Trends in Organic Production New Technologies for Sustained Arlington Foyer and Exhibit Hall Foyer Cathy Greene, Agricultural Economist, Productivity Growth Economic Research Service, USDA Donald Duvick, former VP of Pioneer-HiBred 6:45 p.m. International Forum Dinner Current Trends in the Retail Market for Arlington Ballroom, Salons I, II and III Organics: A Retailer’s Perspective Market Access and Information Systems Mary Mulry, Senior Director of Product Naima Nango Dembele, Advisor, Market Farm Policies and Their Reform: Development and Standards, Wild Oats Information Systems, Michigan State Lessons from Europe Markets, Inc. University & U.S. Agency for International Franz Fischler, Member of the European Developemnt Commission Responsible for Agriculture, Organic Consumer Profile Rural Development and Fisheries Laurie Demeritt, President, The Hartman PROMISE AND PITFALLS OF PLANT- Group MADE PHARMACEUTICALS AND FRIDAY, FEBRUARY 20, 2004 INDUSTRIAL COMPOUNDS Growth in Organic Foods: Producers’ Arlington Ballroom, Salon VI I 7:00 a.m. – 4:00 p.m. Perspectives Moderator: Neil E. Hoffman, Director, Registration Kevin Edberg, Executive Director, Cooperative Regulatory Programs, Biotechnology Regula- Arlington Foyer Registration Desk Development Services tory Services, Animal and Plant Health Inspection Services USDA I 7:15 a.m. – 2:15 p.m. CONNECTING AGRICULTURAL INNO- Exhibit Hall Open VATION AND RURAL PROSPERITY Moving Products into the Clinic: The Grand Ballroom, Salons F, G and H Grand Ballroom, Salon C Next Stage of Development for the Moderator: Lawrence K. Yee, National Plant-made Pharmaceuticals Sector I 7:15 a.m. – 8:15 a.m. Program Leader, Food Marketing Systems Barry Holtz, CEO, Inflexion Therapeutics Continental Breakfast Innovations, Cooperative State Research, Arlington Foyer and Exhibit Hall Foyer Education, and Extension Service, USDA; on U.S. Food Industry’s View on the leave from University of California Development of Plant-made Pharma- 8:15 a.m. – 10:00 a.m. ceuticals and Industrials Plenary: Promoting Healthy and Growing a Farmer’s Cooperative in Marialuisa Gallozzi, Partner, Covington & Nutritious Diets Central Appalachia Burling Arlington Ballroom, Salons IV, V and VI Co-presenters: Anthony Flaccavento, Appala- chian Sustainable Development and Steve Plant-made Pharmaceutical Confine- Moderator: Sylvia B. Rowe, President and Hodges, Jubilee Project, Inc. ment Systems CEO, International Food Information Council Rachel G. Lattimore, Attorney, Arent Fox and the IFIC Foundation New Traditions in Eastern Washington Kintner Plotkin & Kahn, PLLC Benefit Farmers, the Environment and USDA Initiatives To Promote Consumers CHANGES IN THE MEATPACKING Healthy Diets Read Smith, Past President, National Associa- INDUSTRY FOLLOWING THE Eric M. Bost, Under Secretary for Food, tion of Conservation Districts DISCOVERY OF BSE Nutrition, and Consumer Services, USDA Arlington Ballroom, Salon IV The Changing Rural Setting for Agri- Moderator: Donna Reifschneider, Administra- Promoting Healthy Diets from a Public cultural Innovation and Community tor, Grain Inspection, Packers and Stockyards Health Perspective Prosperity Administration Marianne S. Edge, President, American Linda Ghelfi, Agricultural Economist, Dietetic Association Economic Research Service, USDA State of the Meatpacking Industry Marvin L. Hayenga, Professor of Economics PepsiCo: Capturing Growth at the Emeritus, Iowa State University Intersection WORLD AGRICULTURAL RESOURCES, Brock Leach, Senior Vice President for New TECHNOLOGY AND PRODUCTIVITY Growth Platforms and Chief Innovation Arlington Ballroom, Salon V FSIS Outreach Efforts To Implement BSE-Related Regulations Officer, PepsiCo Moderator: Carol Kramer-LeBlanc, Director, Research and Exchanges Division, Interna- Rob Larew, Director, Congressional and Public tional Cooperation and Development, Foreign Affairs, Food Safety and Inspection Service, Agricultural Service, USDA USDA 6 Forum Program Friday, February 20 From Dinner Plate to Farm Gate: How COTTON AND FIBERS OUTLOOK: OUTLOOK FOR MILK AND DAIRY Will New Diet Trends Affect Farming? FOCUS ON CHINA PRODUCTS Victor L. Lechtenberg, Dean of Agriculture, Arlington Ballroom, Salon VI Grand Ballroom, Salon C Purdue University Moderator: Craig Jagger, Chief Economist, Moderator: Robert Yonkers, Chief Economist Committee on Agriculture, U.S. House of and Director of Policy Analysis, International I 10:00 a.m. Representatives Dairy Foods Association Refreshment Break Arlington Ballroom Foyer and Exhibit Hall The USDA Outlook for 2004/05 2004 Outlook for Milk and Dairy Foyer Leslie Meyer, Agricultural Economist, Products Economic Research Service, USDA James Miller, Agricultural Economist, 10:30 a.m – 12:15 p.m. Economic Research Service, USDA CONCURRENT SESSIONS Factors Affecting the China Balance Sheet for 2004/05 Issues and Challenges Facing the OUTLOOK FOR GRAINS AND OILSEEDS Hunter Colby, Managing Director of Federal Order System Arlington Ballroom, Salon IV Cotton Economics, Globecot, Inc. Larry Hamm, Professor, Department of Moderator: Keith Menzie, Agricultural Agricultural Economics, Michigan State Economist, World Agricultural Outlook Meeting China’s Cotton Mill De- University Board, Office of the Chief Economist, USDA mand: A Western Merchant’s Per- spective Innovating Healthful Milk-based The Outlook for Wheat, Feedgrains and Gary W. Taylor, President and CEO, Cargill Beverages Oilseeds Cotton Clay Boatright, Vice President, Trade Market- William Tierney, Commodity Analyst, World ing, Dairy Group, Dean Foods Agricultural Outlook Board, Office of the Safeguards on Textile Imports from Chief Economist, USDA China: Process, Outcomes and I 12:15 p.m. – 12:45 p.m. Prospects for the Future Cash Bar Reception The Outlook for Soybean Processing: A Jim Leonard III, Deputy Assistant Secretary Exhibit Hall Foyer Global Market Perspective for Textiles, Apparel and Consumer Goods, Albert Ambrose, Vice President for Risk International Trade Administration, 12:45 p.m. – 2:15 p.m. Management, Oilseed Processing, CHS Inc. Department of Commerce LUNCHEONS What’s Ahead for China as a Grain THIS LAND IS YOUR LAND: WILL GRAINS, OILSEEDS AND LIVESTOCK Producer and Exporter? THE U.S. EMBRACE THE LANDCARE LUNCHEON John Wade, Group Leader, Cotton, Oilseeds, MOVEMENT? Arlington Ballroom, Salons I, II and III Tobacco, and Seed Division, Foreign Grand Ballroom, Salon B Moderator: W. Kirk Miller, General Sales Agricultural Service, USDA Moderator: Lawrence E. Clark, Deputy Manager, USDA Chief for Science and Technology, Natural OUTLOOK FOR SUGAR AND SWEETEN- Resources Conservation Service, USDA Beef, Oilseeds & Grains: Brazilian ERS: ECONOMICS, SCIENCE AND A Performance, Trends And Forecasts HEALTHY DIET Landcare—Its Origins, Accomplish- Gustavo Marin Monaco, Livestock Consultant, Arlington Ballroom, Salon V ments, and Lessons Learned FNP Consultants and Agra-Information, Brazil Moderator: John Love, Sweeteners Analyst, Fran Freeman, Minister-Counselor, World Agricultural Outlook Board, Office of Agriculture, Embassy of Australia SUGAR AND SWEETENERS LUNCHEON the Chief Economist, USDA Arlington Ballroom, Salon V Landcare—An Agribusiness Moderator: Beth Bechdol, Special Assistant to Economic Factors Affecting U.S. Sugar Perspective the Under Secretary for Farm and Foreign Consumption John Hickman, Principal Scientist, John Agricultural Services, USDA Margaret Blamberg, Executive Director, Deere Technology Center American Cane Sugar Refiners’ Association EU Sugar Reform and Some Wider Landcare—A Farmer’s Perspective Implications Sound Science and Prospects for Sugar Bill Richards, Farmer, Richards Farms, Simon Harris, Adviser to British Sugar and Consumption Circleville, Ohio Associated British Foods Andrew Briscoe III, President and Chief Executive Officer, The Sugar Association, Inc. Landcare—A Conservationist’s Perspective COTTON AND FIBERS LUNCHEON Multiple Factors Associated with Gary Mast, President, National Association Arlington Ballroom, Salon VI Obesity of Conservation Districts Moderator: James Little, Administrator, Farm Maureen Storey, Director, Center for Food Service Agency, USDA and Nutrition Policy, Virginia Tech The Compatibility of Trade Policy and U.S. Domestic Policy: The Case of Cotton Joseph Glauber, Deputy Chief Economist, USDA 7 Forum Program Friday, February 20 FRUIT AND VEGETABLES LUNCHEON Can Farmers Be Suppliers in a Market RENEWABLE ENERGY OPPORTUNITIES Grand Ballroom, Salons J and K for Carbon Credits? FOR AMERICAN FARMERS Moderator: A.J. Yates, Administrator, Zach Willey, Senior Economist, Climate & Air, Grand Ballroom, Salon B Agricultural Marketing Service, USDA Environmental Defense Moderator: Roger K. Conway, Director, Office of Energy Policy and New Uses, Office of Building Healthy Consumers for a Lessons Learned in Entergy’s Trading the Chief Economist, USDA Healthy Industry Arrangements Tom Stenzel, President and CEO, United Fresh Jeffrey L. Williams, Manager, Corporate The Future of Biodiesel Fruit & Vegetable Association Environmental Initiatives, Entergy Jeff Stroburg, CEO, West Central Cooperative Services, Inc. 2:15 p.m. – 4:00 p.m. Generating Commercial Electricity from CONCURRENT SESSIONS How Farmers Can Make Trading Work Animal Waste for Them Patrick Keily, Renewable Energy Project Read Smith, Past President, National Associa- LIVESTOCK AND POULTRY OUTLOOK Manager, Office of Energy Options, We tion of Conservation Districts Arlington Ballroom, Salon IV Energies Moderator: Chuck Lambert, Deputy Under Secretary for Marketing and Regulatory CONTRACTING IN THE FRUIT AND Farming Wind Energy Programs, USDA VEGETABLES SECTOR Lisa Daniels, Executive Director, Windustry Grand Ballroom, Salons J and K 2004 Outlook for Livestock and Poultry Moderator: Neilson C. Conklin, Director, 4:00 p.m. Joel Greene, Agricultural Economist, World Market and Trade Economics Division, ADJOURN Agricultural Outlook Board, Office of the Economic Research Service, USDA Chief Economist, USDA Complete the Impact of Contracting in Fresh Produce A Total Quality Program for Branded Beef John Shelford, President, Global Berry Farms evaluation form in your John Stewart, President, Creekstone Farms Contracting Supplies for Food portfolio and return it on Premium Beef Friday to the Processing An Industry Perspective on Processing Douglas Circle, President and CEO, Sunrise registration desk for a Growers, Inc., Frozsun Foods Inc. Meat Byproducts thank-you gift. Or, place Mike Reiser, Valley Proteins, Inc., Second Vice Chairman, National Renderers Association, Inc. Economic and Regulatory Issues the form in a silver bowl Regarding the Use of Grower Contracts or give it to anyone Brent Hueth, Assistant Professor, Department INNOVATIVE COOPERATIVES FOR THE of Economics, Iowa State University wearing a staff ribbon. 21ST CENTURY Arlington Ballroom, Salons V and VI THANK YOU! Moderator: Thomas Dorr, Senior Advisor to the Secretary of Agriculture, USDA Co-op Financing Jean-Marie Peltier, President, National Council of Farmer Cooperatives Co-ops in the Global Marketplace: The Sunkist Example Claire Smith, Director of Public Affairs, Sunkist Growers, Inc. Co-op Development Opportunities in Rural America Jeannine Kenney, Vice President of Public Affairs and Member Services, National Cooperative Business Association TRADING ENVIRONMENTAL CREDITS Grand Ballroom, Salon C Moderator: Bruce I. Knight, Chief, Natural Resources Conservation Service, USDA 8 Forum 2004 Exhibits Take a break in the Exhibit Hall, located in Salons F, G and H of the Grand Ballroom, where you can network or visit over complimentary refreshments. The Exhibit Hall is open Thursday afternoon and evening, and Friday. Farm Service Agency Information on the Food Safety Hotline and guidelines for keeping food safe and secure will also be available. “America’s Farmers and Ranchers Count on the Farm Service Agency” explores how FSA programs help keep America’s food Natural Resources Conservation Service supply stable, wholesome, and affordable. Staff will be avail- able to discuss FSA program areas and the commodities they “Agriculture and Conservation” highlights NRCS’ partnership support and to direct visitors to publications and the FSA with private landowners and land users. More than 70 percent website. of the continental U.S. is privately owned land. NRCS employees provide information and technical assistance to private land- U.S. Trade Database and World Production, owners and land users. Talk to our expert staff about this partnership and the agricultural and environmental benefits it Supply and Distribution Database provides and pick up publications about conservation of our Try out the Foreign Agricultural Service’s U.S. Trade database natural resources. and the Production, Supply and Distribution (PS&D) database. The Trade database offers a customized view of U.S. agricul- Rural Development tural trade by country, commodity and commodity group from 1989 to the present. The PS&D database is a repository of Stop by “Promoting Business in Rural America” to talk with official USDA historical commodity and country Statistics knowledgeable staff about cooperatives and RD’s business loan dating back to 1960 as well as the current source for esti- programs. Copies of the latest “Rural Cooperatives” magazine, mates, forecasts of production, supply and utilization. “Co-ops 101” and “How to Start a Cooperative” will be available. Foreign Production Estimates and Crop Food and Nutrition Service Assessments The Food Stamp and Child Nutrition programs, Food Distribu- Meet the USDA specialists who prepare foreign crop assess- tion, and other FNS programs are featured in a display depict- ments and production forecasts. The Production Estimates and ing people using nutrition assistance program. Talk with Crop Assessment Division of USDA’s Foreign Agricultural knowledgeable staff about the FNS mission and programs, Service is responsible for global crop condition assessments including nutrition education. and estimates of area, yield and production. The forecasters use a convergence of evidence to minimize error and maxi- “What Marketing and Regulatory Programs Does” depicts the mize reliability by incorporating information from USDA work and programs of the following three USDA agencies: agricultural attaches, satellite imagery, vegetative indices, daily weather data, crop models and economic data. Agricultural Marketing Service Risk Management Agency AMS includes six commodity programs – Cotton, Dairy, Fruit and Vegetable, Livestock and Seed, Poultry and Tobacco. AMS The RMA publication “Risk Management Agency, A Compen- specialists provide standardization, grading and Market News dium of Current Fact Sheets” will be highlighted. This publi- services for those commodities; enforce such federal laws as the cation is a compilation of factsheets on RMA’s varied programs Perishable Agricultural Commodities Act and the Federal Seed and services, providing the public with a better understanding Act; administer research and promotion programs; and pur- of the RMA mission. Experienced staff members will be chase commodities for federal food programs. Our Science and available to answer questions and provide visitors with Technology Program provides centralized scientific support to information on RMA’s educational and outreach programs. AMS programs, and the Transportation and Marketing Program works to ensure efficient transportation for our country’s RMA administers the crop insurance program, which helps agricultural goods and manages and regulates the National farmers survive a major crop loss. With their public and Organic Program. private partners, RMA works to find improved risk manage- ment strategies, develop educational curricula and materials Animal and Plant Health Inspection Service and train producers in effective use of risk management tools. APHIS is responsible for protecting and promoting U.S. agricul- Food Safety and Inspection Service tural health, administering the Animal Welfare Act, and carrying out wildlife damage management activities. APHIS Stop by to talk with knowledgeable staff about FSIS’ role in helps protect America’s animal and plant resources from securing the nation’s meat, poultry and egg products. FSIS has agricultural pests and diseases, threats to our food supply and more than 7,600 inspectors and veterinarians in meat, poultry, to the U.S. economy; negotiates science-based standards with and egg product plants every day, and at ports-of-entry to other countries; and protects America’s agricultural exports prevent, detect and respond to food safety emergencies. from unjustified trade restrictions. 9 Forum 2004 Exhibits (continued) Grain Inspection, Packers and Stockyards National Agricultural Library Administration NAL is the principal U.S. source for information about food, GIPSA helps ensure a fair and competitive market system in the agriculture and natural resources. Talk with knowledgeable merchandising of grain and related products, livestock and representatives about our extensive collection, including poultry, facilitates the marketing of livestock, poultry, meat, information of relevance to the extension community through cereals, oilseeds and related agricultural products, and pro- the AGRICOLA database and NAL Information Centers (Alterna- motes fair and competitive trading practices that benefit both tive Farming Systems, Animal Welfare, Food and Nutrition, consumers and American agriculture. GIPSA also manages the Rural Information, Water Quality and Technology Transfer). Official Standards for Grain used by sellers and buyers, and provides for the impartial application of grades and standards Agricultural Research Service through a network of federal, state and private inspection Explore the varied activities of USDA’s main in-house research agencies. GIPSA’s Packers and Stockyards Programs work to agency. ARS is committed to ensuring a safe, abundant and ensure open and competitive markets for livestock, meat and nutritious food supply for the U.S. and the world, maintaining poultry. agricultural productivity and preserving the environment. Stop by, talk with our staff and learn more about our programs and Cooperative State Research Education and research projects in agriculture, nutrition, technology and the Extension Service environment. Four agency-supported programs that promote healthy lives and healthy communities are highlighted. Talk with representa- Agricultural Marketing Research Center tives and collect information about nutrition programs, sustain- Talk with representatives about this collaboration of university able agriculture programs, projects that meet the needs of small research and outreach specialists focused on collecting and farmers and efforts that build partnerships with rural commu- interpreting information and creating new research to support nities. value-added agricultural activities. Specific commodity and niche market opportunities, market trends and business Economic Research Service development information can be found on the Center’s Web site, www.agmrc.org. Representatives will be on hand to discuss the research and analysis done by ERS to help public and private decisionmakers conduct business or formulate policy related to agriculture, food, natural resources and rural economics. ERS is the main source of economic information and research from the U.S. Developing Market Information Systems Department of Agriculture. in Africa See a hands-on demonstration of the ERS website and the depth In conjunction with the Outlook Forum, USDA and the U.S. of economic information it provides. ERS’ booth will have a Agency for International Development are hosting experts from variety of publications available. Most publications can also be 10 African nations. They took part in a meeting on February downloaded from the ERS website at www.ers.usda.gov. 18 designed to support the establishment and improvement of market information systems on the African continent. The pro- gram provided insight into information operations in the United National Agricultural Statistics Service States, a forum for discussing successes and challenges faced Visit the NASS exhibit and talk with knowledgeable staff about by fellow Africans in implementing information systems, and the 2002 Census of Agriculture. NASS conducts the U.S. census education about ongoing U.S. technical assistance programs. of agriculture every 5 years. The agricultural census is the most This event builds on the outcomes of the Secretary's Ministe- comprehensive source of data portraying our Nation’ s agricul- rial Conference on Agricultural Science and Technology, held last June in Sacramento, California. ture and is the only source of uniform data on agricultural production and operator characteristics for each county, State, and the United States. Data collection for the 2002 Census of Agriculture began December 2002. In addition to agricultural structure data, information was collected on topics such as multiple operators on farms, computer/Internet use, production contracts/ landlord shares, certified organic production commodities, acres treated with manure and detailed farm-related income. NASS began releasing preliminary 2002 census data on February 3. Results are available on the Internet at www.usda.gov/nass. Complete tabulated census of agriculture data for the US, States and the 3,000-plus counties will be made available in Spring 2004. Call 800-727-9540 for additional information on all NASS products and services. 10 Acknowledgments SPONSORING AGENCIES AND OUTLOOK FORUM PROGRAM COMMITTEE CONFERENCE STAFF FORUM STEERING COMMITTEE Richard Allen Jerry Namken Raymond Bridge, Coordinator Gerald A. Bange Jerry Norton Jennifer Callahan, Co-Coordinator Office of the Chief Economist Steven Berry Edward Rall Wayne Baggett • Keith Collins, Chief Economist, Chair of the Thomas Capehart, Jr. Dan Pathak Susan Bickford Steering Committee Praveen Dixit Pete Riley Vanessa Brown-Harrod • Gerald A. Bange, Chairperson, World Marvin Duncan Barbara Robinson Stacey Harley Agricultural Outlook Board, OCE, Chair of Lewrene Glaser Reneé Schwartz the Program Committee Gerald Grinnell Shayle Shagam PRESS OPERATIONS Larry Haller Carol Skelly Martha Evans, Coordinator Agricultural Marketing Service Niel Hamilton Peter Smith Janice Phillips • A.J. Yates, Administrator Shannon Hamm Leland Southard Gwendolyn Coleman Nancy Hirschorn Jim Spurling Animal and Plant Health Inspection Keith Jones David Stallings COMPUTER SUPPORT Service Jim Johnson John Stierna John Love William Tierney Dan Deprey • Bobby R. Acord, Administrator Chuck Martin Lisa Wallenda-Picard Brian Morris Keith Menzie Keith Wiebe Monica Tran Cooperative State Research, Education James Miller and Extension Service CONFERENCE SERVICES: • Colien Hefferan, Administrator FORUM INFORMATION COMMITTEE THE GRADUATE SCHOOL, USDA Leah Akbar Isabelle Howes, Planner Economic Research Service Marie Breen Marti Asner • Susan Offutt, Administrator Wayne Baggett Crystal Penn David Black Farm Service Agency Anthony Bouldin GRAPHIC DESIGN • James R. Little, Administrator Raymond Bridge Gene Hansen Creative Services, Inc. Jennifer Callahan Foreign Agricultural Service James Callan AUDIO-VISUAL • A. Ellen Terpstra, Administrator Dan Campbell Marriott On-Site Services Shashunga Clayton Grain Inspection, Packers and Stock- Bethany Jones COPIER AND FAX MACHINES yards Administration Mashawn Hall Greg Hawkins Canon, USA, Inc. • Donna Reifschneider, Administrator Jillene Johnson Harold Kenarek SPECIAL THANKS Natural Resources Conservation Service Ted Kupelian Edward Akerley • Bruce I. Knight, Chief Nancy McNiff Cynthia McNeil Debbie Norton Charles Wilbur Risk Management Agency Eric Parsons Mail & Reproduction Management Division: • Ross J. Davidson, Jr., Administrator John Snyder Larry Bridgeforth Dana Stewart Ray Lawrence Rural Development Joan Shaffer Dwight Redd • Gilbert G. Gonzalez, Jr., Acting Under Lisa Wallenda-Picard Secretary Get Forum Speeches and Reports Online I Sign Up Now To Receive Speeches by E-Mail Sign up now for this free service. Delivery will begin about March 3 and continue as additional speeches are received from presenters. Speeches will be mailed in text format without tables or illustrations. To subscribe, send an e-mail message to: firstname.lastname@example.org For the message, type only: subscribe ag-forum If possible, leave the subject line blank, and do not attach a signature. I Download Forum Speeches after March 1 At http://www.usda.gov/oce, click the Forum logo, then click “Read Forum Speeches” to view or download speech texts and slide presentations. I USDA’s Latest Long-Term Projections USDA Agricultural Baseline Projections to 2013 is available on the Internet at: http://usda.mannlib.cornell.edu/data-sets/baseline/. To order a printed copy, call 1-800-999-6779 or write to ERS-NASS, 5285 Port Royal Road, Springfield, VA 22161. Request item WAOB-2004-1. 11 FIRST FLOOR RESTROOMS Salon K Salon A PHONES Salon VI Salon I BUSINESS Salon J Salon B CENTER Salon IV Salon III Salon V Salon II Salon C Exhibit Hall Salon Salon Arlington Ballroom Escalators to E D REGISTRATION Atrium and Lobby Escalators Elevators Best Cell Phone Grand Ballroom Reception RESTROOMS TO CAPITOL TOWER ARLINGTON TOWER SECOND FLOOR LOBBY LEVEL Cell Phones LEE JEFFERSON MCLEAN FAIRFAX Please be considerate of others. Turn off cell phone and pager ringers in meeting rooms. MANASSAS Make cell phone calls in the hallway in front of the ALEXANDRIA Grand Ballroom exhibit area, rather than outside rooms Mt. JACKSON MADISON VERNON where sessions are in progress. 1700 Jefferson Davis Highway, Arlington, VA 22202 I (703) 920-3230 I FAX (703) 271-5131 The Outlook Forum takes place in the Arlington Ballroom and the Grand Ballroom.