Business Marketing Tools

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Business Marketing Tools Powered By Docstoc
					Marketing Tools
Time is the only expense:                Out of pocket cost is low:                Out of pocket cost is high:
Word of mouth and networking
-Remember people's first names           -Join your local chamber of               -Host a promotional event
-Have a positive attitude                commerce and civic clubs                  -Sponsor a run or walk
-Answer the phone professionally         -Join professional groups like NAEYC      -Attend statewide child care
-Develop a canned response to            -Serve refreshments for clients           conferences and trainings
“What business are you in?”              -Offer a 1-800 number                     -Throw a grand opening/office
-Show enthusiasm                         -Sponsor community events                 party/open house
-Host informal focus groups              -Attend local child care conferences
-Keep abreast of news (conversa-         and trainings
tional topics)                           -Buy gifts for clients/gift baskets
-Smile
-Know all the benefits of doing
business with your child care
-Network at local civic meetings
-Go directly to local businesses and
talk to HR folks
-Fill out the R&R form that is sent to
you periodically and send it in!
Direct Marketing
- Make a fax/cover sheet with your       -Make a photo album with pictures         - Conduct a direct mail campaign
name and/or logo                         from your child care                      - Have a professional design a
- Send an e-newsletter                   -Place a sign in your yard                website for your business
- Have an Enrollment Package             -Make business cards                      - Create a glossy annual report
- List your business with your local     -Develop a banner with your child         - Print color brochures
Resource & Referral Agency               care’s name                               - Have a professional design a logo
-Send out hand written thank you         -Make t-shirts with your child care’s     - Purchase give aways with your
notes                                    name and wear them!                       name and logo (pens, toys, etc.)
-Obtain testimonials from your           -Create flyers - flyer your neighbor-
customers                                hood
-Say “thank you” for business on         -Put together a slideshow/PowerPoint
invoices                                 presentation
- Have welcome signs in the front of     -Create a "do it yourself" website
your office                              -Make stickers for your business
- Develop a customer mailing list
- Create an e-mail address with your
child care’s name
Public Relations and Advertising
-Write a letter to the editor            -Put together a media kit on your child   -Produce a tv or radio commercial
-Submit an article for publication       care                                      -Publish a newspaper, magazine, or
-Conduct a radio or tv interview         -List your business in local business     classified advertisement
-Obtain local media contacts             directories                               -Create a video or DVD on your child
-Issue a press release                                                             care
                                                                                   -List your business in the yellow
                                                                                   pages
Your Ideas
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                                Promote or Perish - Child Care Business Basics
                                        (www.self-help.org/ccbb)
                                                                                                            Revised 12/05

				
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