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2009 National ICT
  Careers Week

27 July – 1 August 2009

Start Here Go Anywhere
    What is the National ICT
        Careers Week
• During one week in July 2009 and across
  Australia, we want to show the opportunities
  available to young people in information and
  communications technology.

• We want to encourage young people to consider
  studying ICT after their schooling and to consider
  a career in ICT.

• We want them to see studying computing and
  communications is the start to a rewarding,
  interesting and social career anywhere in the
  Our reason for National ICT
        Careers Week
• ICT people are in demand
• Young people may not know that ICT
  people are in demand
• The Australian ICT industry (and its
  customers) require people with the
  appropriate ICT qualifications and
  training in the short and long term.
• Australian governments need people
  with ICT skills to add to the nation’s
   ICT - impacts everything,
In Australia, the application of technology
   helps drive significant upswings in
   economic productivity.
Technology impacts every part of our
  economy – from health, education,
  environment and security to research &
  development, oil & gas exploration,
  manufacturing, tourism and transport.
 ICT connects with state and
      national priorities
Our nation and state face many challenges
• Climate change & energy
• Global economic climate
• Investment in technologies
• Employment constraints
• Education
• Health
• Security
• An ageing population

The application of ICT is vital for enabling
  the solutions to these pressing, key
  ICT - driving the Australian
• ICT is the fundamental driver of employment in
  both the ICT industry and across other industries,
  employing over 500,000 Australians.
• ICT accounts for around 6% of Australia’s total
• Australia’s ICT revenue is currently around $85
  billion pa.
• 514,000 people work in ICT related and
  professional roles. ICT also contributes AUD$4.6
  billion in export.
• $50 million worth of ICT jobs are expected to be
  created over the next 12 to 18 months.
• The Australian ICT industry comprises 25,562
      Our messages to young
•   ICT = great jobs + great money + great lifestyle
•   ICT is a truly global career – your work in ICT can take
    you round the world
•   ICT – be part of the solution for climate change
•   ICT is about working with people, helping people,
    solving people’s problems and making changes
•   ICT is entertainment = movies, music, games,
    animation and fashion
•   ICT is truly a large part of our daily lives
       ICT jobs in the global
          financial crisis
• Demand for ICT employment is expected to
  grow quickly and strongly once the current
  world economic conditions improve.

• The ICT industry is being affected by the
  current financial crisis.

• ICT will continue to be in demand in many
  areas vital to our economy and communities.

• ICT professional employment has continued to
  grow steadily over the past 20 years, and our
  expectations are that it will continue to grow in
  the future.

• That means that now is the time to be studying
  ICT at and after school.
    Participating organisations
•   Industry and business associations
•   ICT industry
•   ICT professional associations
•   Women in ICT Groups
•   Science, ICT school teachers groups
•   Tertiary educators
•   VET educators
•   Federal Government
•   State Government agencies
•   Careers advisers
•   Other groups and organisations
      Types of activities and
These include:
• having State Premier release a supportive media
• re-branding an existing career activity happening
  in that week
• school ICT student visits
• demonstrations of ICT in use
• visits to ICT companies and ICT faculties and
• briefing of journalists
• ICT study information on company web sites
• briefing to ICT school teachers
• promoting ICT study on the front page on
  university and TAFE web sites
            Keynote events
• Keynote events will be arranged to have the
  campaign endorsed by key people/organisations
  such as State Premiers, relevant Federal and
  State Ministers of education and innovation,
  heads of peak organisations, influential young
• These keynote events/stunts will help draw
  attention to the campaign for parents, teachers
  and other influencers. If possible, these keynote
  events will draw TV coverage.
• Participating organisations will be asked to either
  suggest keynote events, or to arrange a keynote
         Media engagement
• Journalists with interests in ICT careers and
  studies will be identified and contacted about the
  National ICT Careers Week.
• Participating organisations will be encouraged to
  use their existing media relationships.
• Journalists will be encouraged to contact the
  participating organisations to allow for individual
  media relationships for the National ICT Careers
• Journalists will be briefed about the campaign,
  the participating organisations, and the collection
  portal. In addition, information and data on ICT
  employment etc will be provided so they have a
  common set of data points.
            A single brand
• The Career Week will use the Start Here Go
  Anywhere brand.

• The immediate advantages of having single and
  national brand to market ICT study and careers
  to young people are that:
       • the clutter of images associated with ICT
         marketing is reduced, and
       • various groups can use the brand within a
         relaxed and distributed regime of
         deployment while achieving an overall
         integrated marketing appearance.
   Coordination and support
• The Careers Week is managed under the
  auspices of the Industry Leadership Group.

• The Australian Information Industry Association
  (AIIA) and the Australian Computer Society
  (ACS) are providing the coordination and back
  office functions to support the National ICT
  Careers Week.

• A private Wake has been established to allow
  people in participating organisations to have
  access to materials and resources, and to
  exchange information and ideas.
Michel Hedley
•    Australian Information Industry Association
•    Phone 0417 695 616
•    Email m.hedley@aiia.com.au

Seni Murni
•    Australian Computer Society
•    Phone 02 9299 3666
•    Email seni.murni@org.au

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