Internet Marketing Promotion - Affiliate Marketing Affiliate Marketing (affiliate marketing), usually refers to online advertising alliance. Amazon in 1996 by the new way for tens of thousands of Web site provides additional source of revenue, and has become a major network soho family way of life. It is a paid marketing effectiveness by way of network marketing that business (also known advertisers, online sales or promote their products and services companies) the use of professional marketing agency Alliance (Alliance platform) services provided by the Union to expand its Web site online and offline business, expanding sales space and sales channels, and pay according to the actual effect of marketing new network marketing model. Business through affiliate marketing channels have a certain income until it needs to affiliate marketing agencies and their site owners to pay commissions. Because it is no income no expenditures, receipts have to quantify marketing spending, so affiliate marketing has been recognized as the most effective low-cost, zero risk of the network marketing model, in North America, Europe and Asia and other regions most welcome. The main advantage of this model is paid by the ad effectiveness of marketing, how much advertising costs, bringing the number of ads displayed, clicks, or registration number, relative to the portal advertising with a more precise, measurable and better targeted sex. Of course, there are alliance mode, click spam, launch the portal site as a strong brand strength and other defects. But the alliance still unstoppable tide of advertising spread to the front of people, also from the reflection of the advertisers when the ads run in the network tends to be more rational. Advertising affiliate marketing include the three elements of advertisers, website owners and affiliate marketing platform. Advertisers in accordance with the practical effect of online advertising (such as sales, guide, clicks, etc.) to the site owners to pay a reasonable advertising costs, save marketing costs and increase marketing quality. Main site affiliate marketing through the network management platform (Alliance platform) select the appropriate advertisers and advertising through broadcast advertisers increase revenue, while saving a lot of network advertising sales costs, easy access to the site content into revenue. What is advertising affiliate marketing platform? Make a simple image of the metaphor, if the promotion portal and search engine promotion is a large, large shopping mall traffic, you can hire to help you promote your sales lady. Advertising affiliate marketing platform for the promotion of way in many small stores, street number of the Office of hanging billboards, put your ads at any time posted on the billboard. Advertising affiliate marketing platform has two hands, one hand holding regular, excellent content, service providers, a hand holding individual owners. The flow of resources to individual owners by promoting good content and services. It was predicted that advertising based on individual owners of the platform will become the gateway to the promotion, search engine promotion web promotion after the third form. It is low cost, effective, wide coverage, quick and so fast access to the Internet advertising market. Advertising affiliate marketing platform philosophy is "to see results and then give you the money", in general, have the following characteristics: Form from advertising, to support the current modular variety of promoted on the Internet, but also has good scalability; Way from the release can be classified into a station, the advertisement area according to site properties and the properties of delivery, to increase delivery accuracy. For the owners, on the one hand to timely and accurate billing, to provide integrity services; the other hand, self-discipline to help the owners to prevent cheating advertising, maintenance stations reputation. For the launch, offering the perfect tool to promote cost control and statistical reports, so be aware of the promotion business. About Advertisers Currently there are several types of advertisers, is divided into four categories: one is the multinational companies, including Coca-Cola, Adidas, Microsoft, Samsung, and its advertising aimed at brand building; the second is to have a clear product and target market of companies whose purpose is to promote to attract consumers, the product marketing and promotion; third is a distinction between the automobile industry, the real estate industry and human recruitment, customer target is very clear; final One is the huge number of SMEs. The first two customers are mainly advertised in the comprehensive portal, the usual forms of advertising including images, rich media, etc.; third type of enterprises are in the industry-based site advertising; last one because business is relatively small, relatively low advertising budget, Therefore, by using search engines to attract target customers, and promote product sales. For those who want a breakthrough in traditional marketing for companies, the network will undoubtedly provide a new communication carrier. As the online games, blog these users segments, customer loyalty is higher and buy television time than more money to spend on the network implementation of advertising is undoubtedly more attractive. On the advertisers (to undertake advertising website, site owners) Advertisers fall into two categories: portals and search engines. China's comprehensive portal, including sina, sohu, netease, tcom and tecent and industrial recruitment website portal, including 51job, automotive Web site chinacars, travel site ctrip, safety nets and other ins and real estate website soufun, portals profit by selling ads; search engines including google, yahoo, baidu, ranked by advertising, auction search advertising revenue. Personal website information is divided into information, entertainment and e-commerce three categories, which includes comprehensive information information information, site navigation, software ***, literary community and other interests, recreation and leisure, including online games, music, video, flash and mobile value-added, and e-commerce is primarily a personal store. Unlike mainstream sites personal website, have a detailed development plan, strong capital investment, improve the operation of the market. Personal website is often the origin and interests and hobbies, through continuous analysis of market feedback, adjust the structure of the website at any time, and gradually find their living space. If the main site is a large plantation, all crops are in accordance with the scope of advance planning to tillage, fertilization, harvesting; then, personal websites like forests, trees compete for growing space by varying the growth and form-level, dynamic compete with each other and interdependent environment. It is said that the preferred sites gathered a lot of personal loyalty, high gold content of Internet users. They have common interests and hobbies, are familiar with the Internet's many applications, like personal Web site itself, these users are also vibrant. Site is not stable because of personal investment, in order to survive, it must have its own "to stop support station" to make a profit. In the past 2-3 years, mainly through personal websites direct advertising alliance revenue sharing, service fees and product sales revenue directly in three ways, including personal Web site advertising revenue is a major income. Around 2002 the rise of the so-called coalition is a parasitic host personal web site advertising. On the other hand, also have personal websites that promote a formal way, it has brought China's Internet advertising in the spring. "Suddenly, such as spring night, thousands of tens of thousands of pear blossoms." We all know that China's Internet advertising network saved, but we know, are the individual owners of the ad network business alliance success brilliant. In the ad network business, inspired and driven for personal way of advertising on the site is becoming richer, the current can be roughly divided into mobile value-added, search engine, e-commerce, promotional video, games, e-mail and classified advertising, which move value-added e-commerce and search engine ads accounted for more than 70% advertising, billing and more with cpm (search engine co-operation, advertising), cpc (PPC) and cpa (Pay-) three way. This article by the World Health Network Technology Co., Ltd. SEO team created, reproduced please specify "switched network health world," rights reserved.
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