How To Drive Traffic From YouTube

YouTube Marketing YouTube Marketing Brought to you by: http://FreeIMTraining.Biz © Free Internet Marketing Training | All Rights Reserved 2009 Page 1 YouTube Marketing Table of Contents What is YouTube? YoutTube Statistics Why It's So Popular Why You Should Check It Out How To Make A YouTube Video What to Consider When Making a YouTube Video What to Consider Before Posting A Video on YouTube © Free Internet Marketing Training | All Rights Reserved 2009 Page 2 YouTube Marketing What Is YouTube? YouTube is a free online video sharing website where any visitor can upload, watch, and share video clips. The site has several ways to show the popularity and quality of the videos such as a 1-5 star rating system, the ability to leave comments, and a running count of how many times each video has been viewed. Chad Hurley, Steve Chen, and Jawed Karim founded YouTube, Inc. on February 14, 2005. The founders were former employees of PayPal, another huge success. The domain name “YouTube.com” was activated on February 15, 2005, with the website launching shortly thereafter. If you are interested to see what the founders look like, you can see a video message from Chad and Steve the founders at http://www.youtube.com/watch?v=QCVxQ_3Ejkg. It is interesting to note the relaxed and informal atmosphere of this video, and it tells you a lot about what the vision of YouTube is. In fact, YouTube’s informality and confidence which has led to wonderful success. Informal, almost amateur videos of people clowning around ad-lib (like the founders in the video) are part of the major driving force behind YouTube. In November 2005, just 10 months after its founding, YouTube received funding from Sequoia Capital and the service was officially launched in December 2005. In the time since, YouTube has had a sensational and meteoric rise to very top the entire internet, and is currently (as of writing this) in the top 5 most visited sites online. YouTube Statistics: • YouTube went from zero to over 4 million monthly visitors to their site within 3 months and is still growing by leaps and bounds. • The startup company was acquired by Google in October 2006 for $1.65 Billion! (Only 20 months after the company was started!), thus combining the biggest force in search and internet advertising with the biggest force in online video. • YouTube has changed the entire landscape of TV advertising, and rivals network television in viewing. • Online video is projected to be the biggest online trend of 2007: YouTube has a lot more growth left in it yet! • YouTube is in the top 5 biggest web properties in the world. • YouTube features videos made by thousands of internet users, and has already made many people famous. • More than 65,000 new videos are uploaded everyday • Major media outlets are monitoring popular videos and stories on YouTube, and are using videos they find there to create stories featured in the largest papers in the world. © Free Internet Marketing Training | All Rights Reserved 2009 Page 3 YouTube Marketing • YouTube serves up over 200 million clips daily. • YouTube streams all sorts of video content including movies, t.v. shows, music videos, commercials and probably most importantly, a huge amount of amateur content contributed by an enthusiastic and thriving community. • The major advantage of YouTube’s technology over the other various forms of internet video is the video playback technology which is based on Macromedia's FlashPlayer 7 which is present on over 85% of computers connected to the internet. • It’s rapid growth has far exceeded the growth of major websites as evidenced by the chart below. Craigslist, MySpace, eBay, Blogger.com Wow! Just to give you an idea of immense popular this site has become in such a short period of time, take a look at the graph below which shows 5 other heavyweight internet companies: eBay, MySpace, Blogger.com and Craigslist. Why it’s So Popular Do you enjoy using the internet as a source of entertainment? If you do, there is a good chance that you know what YouTube is. In fact, you may even be an active member of the YouTube community, as millions of internet users are. With so many YouTube member and site visitors, there are many individuals who wonder what exactly it is about YouTube that makes it so popular. If you are one of those individuals, you will want to read on to figure out just why. Perhaps, the greatest reason why YouTube is so popular is because all that you can do on the website. For instance, if are looking for entertainment, you can choose from an unlimited number of YouTube videos, many of which you are sure to love. If you want to do more than just watch YouTube videos, you can even make your own. YouTube allows all registered member to post an unlimited number of videos on their website. Whether you want to create a video blog, a comedy skit, or an educational video, you can easily do so. Another one of the many reasons why YouTube is so popular is because it is free to use. Any internet user can simply visit the YouTube website and start viewing videos. Although it is advised that you register for a free YouTube account, isn’t required to watch YouTube videos. With that in mind, however, if you would like to rate videos or leave comments and upload your own videos to YouTube, you will need to register for an account with YouTube. As © Free Internet Marketing Training | All Rights Reserved 2009 Page 4 YouTube Marketing previously mentioned, registering for a YouTube account is free and it will only take a few minutes of your time. When it comes to uploading videos onto YouTube, it is relatively easy to do. That is another one of the many reasons why YouTube is so popular. Even those with a minimal amount of computer experience can make and share videos on YouTube. All you really need is a video recording device, such as a cell phone with video recording capabilities, a camcorder, or a webcam. Most computers already have movie editing software programs installed, but you only need to use movie editing software if you would like to edit your video before sharing it with the YouTube community. When it comes time to upload your videos, you just need to follow YouTube’s uploading instructions and then your videos should be available for viewing within minutes. As for watching videos on YouTube, it was stated above that you have an unlimited number of YouTube videos to choose from. This is another one of the many reasons why YouTube is so popular. No matter what you like, whether it is romance, comedy, or educational pieces, you should be able to find whatever you are looking for on YouTube. Popular YouTube videos include video blogs and comedy skits. Finding videos to watch is easy as well. YouTube allows you to browse through all of their videos or you can perform a YouTube search to find something in particular. If you have yet to give YouTube a glance, you are urged to do so. Whether you want to watch videos or make your own, you can do so. When visiting YouTube you will likely like what you see. After all, YouTube has millions of visitors; therefore, they must be doing something right. Why You Should Check It Out Have you heard of YouTube before? If you enjoy surfing the internet, there is a good chance that you have. The only question is have you ever visited the YouTube website before? If not, you will want to do so, as YouTube, is not only fun and exciting, but it is also entertaining. As you likely already know, YouTube is an online video hosting and sharing website. Internet users, just like you, can not only view videos online, but they can also upload them. Perhaps, that is one of the many reasons why YouTube has increased so much in popularly. With an unlimited number of entertaining videos to choose from, internet users are sure to find something that they love on you Tube. In fact, that is one of the many reasons why you should visit YouTube, particularly if you yet to do so. © Free Internet Marketing Training | All Rights Reserved 2009 Page 5 YouTube Marketing What is nice about YouTube is that it is a free website. Whether you are interested in uploading your own videos to the YouTube site or just viewing videos from others, you can do so, free of charge. You are encouraged to register with YouTube, which is also free to do, but you aren’t required to do so. Despite not being required to register for a YouTube account, you are still urged to do so, as there are a number of perks to getting a free YouTube membership. One of those perks is the ability to rate videos on YouTube, as well as leave comments for video owners. Now, if you are interested in uploading your videos to YouTube, you will find that it is a relatively easy process. Of course, you will want to take the time to examine YouTube’s rules and restrictions before posting your videos online, but once you are ready to get started the process is easy. If you have yet to create a video, you will need a video recording device. After you have made your video, you need to upload it to your computer, where you can also edit it if you want. Once your video is ready, you simply need to follow YouTube’s step-by-step uploading instructions and you should be good to go. If you would prefer to not upload your videos onto YouTube, you may just want to view videos that other YouTube members have made and posted online. The good news with this is that it is relatively easy to do. If you want, you have the option to browse through all of the videos posted on YouTube. Should you be looking for something in particular, you can also perform a YouTube video search. For instance, if you were looking for a video that deals with pets, you will want to perform a YouTube search with the word “pet.” Once you have found a video that you would like to view, you just click on the video to open it and the video will start playing. As previously mentioned, if you register as a YouTube member, you can rate or leave comments for each YouTube video that you watch. As outlined above, YouTube is a fun, entertaining, and easy use to website, whether you are just interested in watching online videos, making them, or doing both. To join in on the fun, you will want to visit the YouTube website, if you haven’t already done so. How to Make a YouTube Video Are you interested in making your own videos to upload to YouTube and to share with the rest of the internet community? If you are and if this is your first time trying to do so, you may be wondering how you can go about making your own videos. Although the process of making a YouTube video may seem like a complicated one, it isn’t necessarily. Even those with a low © Free Internet Marketing Training | All Rights Reserved 2009 Page 6 YouTube Marketing amount of computer knowledge are able to successfully make their own videos, many of which later end up on YouTube. The first step in making a YouTube video is to get a video recording device. Video recording devices come in a number of different formats. For instance, it is possible to use cell phones, webcams, or traditional camcorders. If you are interested in using your cell phone to help you make a YouTube video, you will need to make sure that your cell phone has video recording capabilities. You will find that most new, modern cell phones do. For the best quality videos, you want to use traditional camcorders, particularly digital ones, but webcams are also nice low-cost alternatives. Once you have a video recording device in your possession, you can start to make your own videos. Popular videos on YouTube include video blogs, comedy skits, how-to videos, or travel videos. You can make just about whatever type of video you want, whether it is one that is staged or just recording spur of the moment activities or conversations. When making a YouTube video, it is important to remember that YouTube doesn’t limit the number of videos you can submit, but all videos must be ten minutes or less, if you have a traditional YouTube membership account. Therefore, if you want to have videos be longer than ten minutes, you either need to upgrade your account or make your videos in different segments. When making your YouTube video, you will want to make sure that the quality is good. For this, it is a good idea to speak directly into the camera or else use raised voices. This will help to ensure that those watching your videos on YouTube can actually understand what you are saying. It is also advised that you make sure the lighting is good. The best time to make movies is during the day. If you want to make your movies at night, whether they take place inside or outdoors, you will want to make sure that you have the appropriate amount of lighting. Nothing is worse that watching a video that is hard to see. Although there are a number of steps, like the ones mentioned above, which you can take to ensure that your YouTube videos are quality ones, there is a way that you can fix problems later on. You can do this with movie editing software. Moving editing software allows you to preview and edit your videos, should you wish to do so before uploading them to YouTube. If you have a relatively new computer, you should be able to find movie editing software already on your computer. If you are unable to find movie editing software, you should be able to get free software programs or even purchase deluxe software programs online or from one of your local media stores. The decision as to whether or not you want to edit your videos, before sharing them on YouTube, is yours to make, but it is advised that you at least look into doing so, especially if your computer already has a movie editing program. You will want to watch your movies and © Free Internet Marketing Training | All Rights Reserved 2009 Page 7 YouTube Marketing see if there is anything that you would like to edit, change, or remove. If so, the time to do it is before you post your video on the YouTube website. Editing your YouTube videos or at least previewing them first is likely to improve their quality, which, in turn, will help to improve the exposure that your YouTube videos get. Many YouTube members share videos that they find interesting with those that they know and your videos may be one of them. What to Consider When Making a YouTube Video YouTube is a popular online website, which allows internet users, just like you, to share videos or watch an unlimited number of them. While a good portion of the individuals who post videos on YouTube are just posting videos that they have laying around, there are many more who actually make videos with the sole purpose of uploading them to YouTube and sharing them with other internet users. If you are one of those individuals, there are a number of points that you will want to keep in mind. When it comes to making a YouTube video, one of the things that you will need is a video recording device. Popular video recording devices include camcorder, webcams, as well as cell phones with video recording capabilities. If at all possible, you will want to try and use a webcam or a camcorder, as these video recording devices often produce the best quality. If you are looking to make your YouTube video be a hit, quality is something that you will want to take into consideration. Many YouTube video viewers dislike watching poor quality videos; in fact, not everyone sticks around to finish watching them. Editing is also something that you will want to take into consideration. YouTube actually encourages you to examine your video before uploading it to their site. If you notice anything that you would like changed, you are advised to edit your video before uploading it to YouTube. Of course, you don’t have to edit your video if you don’t want to, but editing your video is also likely to improve the overall quality of your YouTube video. It is also relatively easy to do. Most computers come with movie editing software programs already installed. It may even be a good idea to play around with a movie editing software program and your YouTube video; you may be surprised just how fun it can be. It is also important that you think about and examine the content of your video, especially if you are planning on doing a comedy video. Comedy videos are popular on YouTube, but you need to remember that a large number of people visit YouTube for entertainment. Many of those individuals are from different races, sexes, and religions. You will want to be cautious of offending any of your viewers, intentionally or not. Keep in mind that comedy means different things to different individuals. Of course, you have the right to make just about any type of © Free Internet Marketing Training | All Rights Reserved 2009 Page 8 YouTube Marketing YouTube video you want; you are advised to use your best judgment. Should you be good at making YouTube videos, you may be able to make a name for yourself on YouTube, but you will want it to be a good one. It is also important that you examine safety when making a YouTube video. As previously mentioned, comedy videos are popular on YouTube and so are video blogs. Video blogs are where internet uses recite their blog in front of a camera, instead of in print. Video blogs are fun to do, but many video blogers, both on and off of YouTube, make the mistake of giving out too much information about themselves. For your safety, you will want to avoid giving your real name, especially if you are showing your face on your video blog. It is advised that you do not mention your real name in any of your YouTube videos, but you definitely do not want to mention your address or any of your phone numbers. Not divulging your personal information is for your own safety. You need to remember that you never really know who is watching your YouTube videos or what they are thinking. The above mentioned points are just a few of the many that you will want to keep in mind, before making a video which will later be posted on YouTube. In short, aim for quality and keep internet safety in mind and your YouTube video could end up being a hit. What to Consider Before Posting a Video on YouTube Are you interested in making a video to have displayed on YouTube? With a large fan following, YouTube is a great place to make your own videos and get them seen. With YouTube, it is not uncommon for one video to get as many as a few thousand hits, sometimes even more. That is one of the main reasons why internet users, just like you, enjoy sharing their videos on YouTube; the exposure is nice. Of course, the decision to upload your videos to YouTube is yours to make, but there are some important factors that you may first want to take into consideration. As it was previously mentioned, many YouTube videos end up getting thousands of hits. While having a large number of viewers is nice, you never exactly know who is viewing your videos, as well as what their intentions are. In today’s society, you need to be extremely careful; different people interpret things different ways. While you may believe that you are just posting a simple online video blog, someone else may actually think that you are speaking to directly to them or think that you want to be found and contacted. This shouldn’t prevent you from uploading videos to YouTube; however, it should make you practice safety. You are © Free Internet Marketing Training | All Rights Reserved 2009 Page 9 YouTube Marketing advised against giving out any personal information about yourself, including where you live, as well as your full name. What is nice about YouTube is that they allow you take one of your videos down at a moments notice. For instance, if you received poor feedback from one of your videos or if you changed your mind about sharing your video with the rest of the internet community, you should be able to take your video down, but what you may not know is that the damage may have already been done. There are many internet users, particularly those who consider themselves video fanatics, who actually copy or save the videos that they find interesting or appealing. This means that even though you deleted one of your YouTube videos, it could still be in circulation, possibly even in the wrong hands. That is why it is advised that you seriously think about what you are doing before actually posting videos on YouTube. It is also advised that you examine the content of your YouTube videos before actually uploading them to the site. While you might not necessarily be concerned with offending anyone, you should be. There are many internet users who take offense to videos or just discussions in general that bash or make fun their races, religions, or general way of life. You do not want to create a negative name for yourself or even just your YouTube name, as it may later come back to haunt you. It is also advised that you think about keeping your face out of your YouTube videos. Showing your face may make it easier for internet predators to find and contact you. Should you post a video of yourself of YouTube, you may want to examine your appearance or think about how others may interpret your video. The above mentioned factors are just a few of the many that you will want to take into consideration, before making or uploading your videos to the YouTube website. As previously stated, the decision as to whether or not you want to share your videos on YouTube is yours to make, but if you are interested in doing so, it is advised that you display caution. © Free Internet Marketing Training | All Rights Reserved 2009 Page 10 YouTube Marketing Hot New Marketing Tactic Revealed: How To Get Thousands (Or Even Millions) Of Visitors To Your Sites With Free Online Video Sites... "Here's How To Get Unlimited New Visitors To Your Websites Without Paying A Penny (Other Than Video Production Costs) Using Free Online Video Sites Like YouTube..." Stop Putting Up With Expensive Banner Ads And Pay-Per-Click Campaigns Which Make You Pay Ongoing Fees... Grab your copy of Tube Traffic for a discounted price of $17! I sell it for $27, but get $10 discount when you click on my signature… But hurry, the discount won't be there forever! http://official.ws/tubetraffic/ © Free Internet Marketing Training | All Rights Reserved 2009 Page 11