Character Analysis Customer Analysis Chapter Character Analysis Customer Analysis Chapter 2009-09-28 13:40 Character is the first element of interpersonal communication, different people have different personalities, different personalities, not the same as what they would like, the corresponding state of mind is also not the same, on demand of interpersonal communication is not the same. Do not understand other people's character, with people to win others favor the success is unlikely. Understand other people's character, Bishijiuxu, match up, in order to win the goodwill of others. Decoration is the case, each customer has their own different character, we must learn to analyze the customer's personality, the way he loved to associate with. From the emotional point of view, there will be personality became four rules: Active type of personality The perfect type of character Power-type character Peace-type character It was these four characters and "Journey to the West" in contrast to the four main character, exactly match. Tang Seng is the perfect type character, the Monkey King is a strength type character, type Pig is a lively character, but Drifting is a peace-type character. Active type of personality Active type of personality emotionalism, passionate. They know how to find pleasure from work and then vivid description, once again reflected back on those exciting details. And then always seem to say much more, do less. As long as his presence, to always be laughter. But once in trouble, they will disappear without a trace, immature, disorganized, lack of responsibility. Type of person so lively mood swings quickly, while they are happy and sad moment, but can soon be happy. They accept new things faster, but the lack of persistence. Performance characteristics of active-type personality 1, like to make friends, but speak without thinking, it is often easy to offend people, but he himself did not care 2, no matter there is no understanding of anything, they always like other up, even if made the wrong opinion does not matter 3, easy to make promises, but in general very difficult to deliver 4, lost and lonely, to go out and have fun 5, willpower, not stand up to encourage Home improvement type of personality psychology and lively Active type of customers even on the home improvement, although assertive, but also stand to persuade others, particularly large construction projects to change. They easily accept the new design concept, the new home improvement materials, as long as the co-operative, they will introduce you to many new customers and this way, but if they are not satisfied with home improvement will spread everywhere. It is because of the psychological, so signing with the active-type clients more easily, the latter is relatively easy to get along, if there is such a customer must seize. Active customer solutions Treatment of lively type customers, we must meet their talkative habit, do not interrupt them, want to affirm their statements and appreciate, so that they will soon be like you. At the same time, give them something fresh design, or adopt some new techniques and materials, regular contact with them, or eat together, play, can quickly enhance their feelings, gain their trust. Latter safeguard, maintain regular communication, we can bring a lot of new customers for their own. The perfect type of character The perfect type of character often focus on the long-term goal, than any other person who they want to get more, so always from a higher level to look at the problem, happy to make their own choice of career planning and ensure that each details are perfect. The perfect type of mood swings and long, once caught in a pessimistic mood, they will for a long time immersed in them; excessive pursuit of perfection and because they appeared to be very harsh on people and events around the requirements are very high. Performance characteristics of the perfect type of character 1, the perfect type never easy to speak, always after a careful consideration, he will say the words to say. 2, they always ask for perfection, both for their own or other people, thought very fine, thoughtful consideration 3, they never easy to make decisions, not easy to promise anything, but after making promises that they would go all out for this 4, they have selectively make friends, do not want to communicate with the superficial, their own protection is also very deep, and never easy to reveal the expression of ideas or emotions The perfect home improvement type of psychological personality They always speak to listen to the designer, whether it is satisfied or not satisfied, do not easily stand on your new program they always noncommittal, but at heart were evaluated. They will not easily tell you that his home improvement ideas, unless you can really impress him, he needs to find They will contact several companies to compare, therefore, they are most commonly used option is the "best choice" or "the worst out." They will not easily introduce you to our customers, so as to avoid mistakes introduced a lot of trouble to bring their own. Perfect customer solutions Treatment of the perfect type of customer, service attitude must be serious and can not have the slightest careless, because they both are cool thinker, at the same time is a very emotional person, treat people they do not like, they would disdain to associate with. Therefore, all our work should be very careful, meticulous, while not anxious to give them a choice and contrast of the time, because they would never sign the bill with others easily, so you still have a chance, as long as they do well enough. Power-type character They seem to always energetic, always beyond his limits, his dictionary, there are two important words: goals and success. They care about the results of work on the process and they do not care about human feelings, likes to control everything, always tough to give directions as they wish, become overbearing, rude and ruthless. Performance characteristics of the power-type character 1, they often do not give others a chance to speak, that you just listen to him on the line, he said, is always right 2, vigorous and resolute officer of their own, so I hope others, too, if you drag, they would criticize you 3, he is always the leader, and you do the best actors 4, they look stern, so people do not like random joke Mental strength type character home improvement They often have their own mature home improvement ideas, requires designers to be done in strict accordance with his plan In design, they focus more on practical, on the functional requirements are relatively high, do not like something very fancy, some innovative programs in particular are not easy to accept They asked designers and construction team must have a high efficiency, can not drag to be on time out Strength-based customer solutions 1, satisfy their desire to lead, to learn to listen, but also to listen carefully, because they do not have patience to say the second time 2, not to refute their 3, just follow his request, he will soon sign the bill 4, even if the customer it is wrong, you do not argue, as long as the right way to do things Haojiu Hang, because they are more concerned about the results. Peace-type character The character, sentiment restrained, low-key life skills optimist, always full of patience to respond to those complex situation. Used to follow the established rules of the game, can keep calm in a storm. They always seem to not assertive, do not want to be responsible for the lack of enthusiasm to do things sloppy, lazy. Performance characteristics of the peace type personality 1, they first showed the trend of peacemaker, not easily get angry, people will not easily criticize 2, they can give someone else a chance to speak, the less the time while he is doing to meet the needs of others 3, serious and responsible when they do things on account of good jobs can be completed on time and according to quality, the lack of innovation, but innovation is also able to accept things 4, they shall wire management to do things slowly, never worry Home improvement type of personality psychology of peace They will be listening attentively to the designer to speak, and are willing to accept the designer's recommendations, even a slight mistake of your work to show they will not be too concerned about the way But they will not rush to pay the deposit or sign the bill, they again take a look at the amount of room for each company, they will give the opportunity, are willing to seriously look at They can be said that all customers who live in the best Peace based customer solutions Type of customer for peace, designers must actively contact, active grasp, at least not directly because they refuse you, willing to see you there, so much contact with them until they feel embarrassed to refuse you, will sign the bill. Generally encountered this kind of client, most people take this stalker way. Of course, there is a premise, do you have to do all aspects of the work place, in the price customers to acceptance. Of course, people are multi-faceted personality, each person more or less the shadow of some other character, and certainly not simply a person who, but a number of outstanding performance, we will lay the blame for the certain personality traits. Understand the customer's personality, one's performance through the customer do their own analysis, it can also do a personality test with the client of the game, not only allow customers to interact with you, lively atmosphere, at the same time, you can also take the opportunity to more accurately understanding of the customer. "Personality test" see "signing tool." Apart from the emotional character analysis of customers, we are also available from the mentality of the customer for further analysis. We have the mentality of people into three types: Aggressive, pessimistic and pragmatic type Positive type can be called optimistic type, ie, more positive view of things positive, pessimistic it, by contrast, think the worse things are first, their mantra is "if ... ...", even verbally say the least, the heart is think so. Practical type of people do, then no matter what, everything from the realistic needs. Positive state of mind of those who 1, the mantra: no big deal 2, the psychological suggestion: we should go good aspects of development, we can do better, what do we have to do 3, the behavior: people willing to cooperate 4, the result: very good, if we do that, it will be better 5, Language: often agree with others, say "on" Pessimistic attitude of 1, the mantra: If ... if ... 2, the psychological suggestion: do not be so smooth, he could not so good to me, even if it did what is the use 3, the behavior: people do not want to meet 4, the results: It was this result, thanks to my own in time, or else do not set out what went wrong 5, Language: often against others, say "no" Pragmatic attitude of those who 1, the mantra: No matter ... ... I'm ... ... 2, the psychological suggestion: Do not think too much, first thing you should do a good job on the line 3, the behavior: to help meet their 4 Results: Comparing the results achieved by their own satisfaction, and will not think too much 5, language: You are quite right, I have ... ... Positive solution of those home improvement Positive people want a better home can be renovated, so the designer must comply with customer psychology, introduced the perfect solution, proposed a better solution, in general they will accept it. At the same time, designers must be good for this part of the clients dreams, create the future they aspire to the dream home, in the language to be tempting, when they tempted you this dream, they will achieve this at all costs dream Pessimist's home improvement solutions Pessimistic pessimists can just make a fuss, he is more pessimistic than his pessimistic you are, make home improvement problems that may occur in the expansion as far as possible, so that fear in him: If you're looking for a small company decoration, if they do not, you have already signed a contract with them, and you do anything? You want cheap, then starting a number of cheap materials, but are not environmentally friendly materials that, if the elderly or children are hurt, it was incredible ... they say ... (Yes, yes, it would have to advance prevention, not so ... ...) Pragmatic solutions to those home improvement For pragmatic customers, let him feel that now is the best program solution, and let him think that on the line, no need to run around, waste time and energy ideas. At design time, and do not consider too far to meet the needs of his existing can, and do not lead him to choose some special high-end products or materials, so it will only prove futile. Budget and adopt a pragmatic style of design, no request too high nor too low, moderate they will accept. Expression analysis of customer Our dealings with customers, but also by analyzing the customer's language to understand the customer's personality. In general, customers in the language there are four: 1, positive statement 2, and listening 3, Silence 4, very quiet Positive statement of the customer is an export-oriented character, the character or the presence of active type of factor, or the existence of power-based factors, we have according to the contents of his statement can be drawn that he was aggressive or pessimistic person. Note that listening to customers, there are two, one he did not know what the home improvement area, but to listen, but also a high quality of this customer, training is good. He later expressed through the language to know. Who remain silent, introverted one, natural quiet, the second is a more profound one, most people are the perfect type of character. If the contacts have been very quiet person, character must be introverted, withdrawn, this customer needs you have love, patience and sincerity. In fact, their hearts desire to communicate, eager to get others to understand and love, when your program really meets the needs of his heart, he will trust you very much! Contacts with customers, we also observed the trend of customers feel. Avant-garde who want to analyze customers, or to follow the trend of people who are conservative, or classical tendencies. Avant-garde customers, mainly to see his dress and listen to his language, if we find he is more avant-garde, then you will do relatively avant-garde programs. One customer, who although not avant-garde, but can follow up times, can be regarded as more fashionable people. There are still some customers, thinking conservative, so their clothes were authentic, the language is also more cautious, they must not in the Home using a number of new ideas. There are still some customers, they are more nostalgic, like traditional things, or like a classic beauty, a classic realm. They are not conservative thinking, but that they could accept the reality of the world, the trend of the world, but inside they are more like the classical world. Such people do not regard him as conservative, but they have a quiet mind, there is a beauty from the mundane. If you can meet customer demand for this inner, you will soon sign the bill. Finally, we have to analyze the customer's interests. Signing of the breakthrough point, the client of these hobbies, but customers love sometimes does not directly say to us, but we need to discover, to dig. We can see what kind of customers read the newspaper to see what kind of information to understand the customer's interests and hobbies, of course, customers can also bluntly asked: Do you like sports? Or their own experiences and express their own preferences, likes to do, the customer will follow your ideas may reveal his interests and hobbies. After understanding customer interests, it is necessary in the design of match up, avoid strike virtual reality. People who like reading, you should by all means, let him design the most tempting of a study or study space, like the movement of customers, he can design an indoor game, so that he can exercise without leaving home. Customers like football, soccer may wish to design a television background, like music's customers, so his room is full of music the feeling of space; like drinking customers to design a beautiful bar, drinking places and even the design of good. Of course, if you can, through their own careful observation or analysis, the interests of customers, and then into your program design will allow customers to produce a surprise, a bosom friend, a kind of moving. In this case, the customer signing the hearts of the balance will tend to you. Therefore, we should not ignore the interests of customers, simply try to do the design, rather than spirituality to go designs. Of course, the client family's interests and hobbies, such as the child's interests and hobbies are also important, when customers find that your program can make his children happier, he would have appreciated you. Finally, we want to talk about the "Home staff." Some customers in the amount of room or when looking at the program, there will always bring a good friend, the purpose is to help him staff, which is the official staff, there are some "hidden staff", they may not meet directly with the designers, but also in the back to the customer some idea. Designers how to deal with these staff it? In fact, every customer has a home improvement staff, but some is the official staff, some are invisible staff, that designers should have adequate psychological preparation. Whether customers are not staff, as the designer must assume that customers have one or more staff behind the back of his ideas, so the designer will be more hard to face each and every customer. How to deal with home improvement staff it? The first point is the need to respect the staff, attention staff. Because the staff is the customer's friends or family, at least he was more trust, if a conflict with the staff, or a lack of respect for staff, potentially weakens the customer's face, so that customers feel embarrassed. Second, try to win over home improvement staff Staff are people too, has his personality and interests, if we can first build a good staff and customer relations, by his customers to come forward to do the work for you, then convince customers than your own strength but also much larger. Third, even if staff can not win over home improvement, home improvement staff at least do not give a bad impression, so he removed the back of your station, because he can bring customers to compete with you on other people's homes, so do not occur with the home improvement staff disputes. We also analyze "Home staff," the real role that the staff can work in the end, it will not really affect the customer's signing psychology. This analysis of the character from the client: Power-type character, generally only listen to their customers, so even if there is staff, it will not play a decisive role. The perfect type of clients have a mind of my heart, after careful analysis, or will be mainly taken into account, staff can only play an auxiliary role. Active type of personality but rather the customer, due to the depth of their thinking is not enough, more easy to believe the words of staff, so when the customer is active type of personality, we must face in front of staff, adequate face to the customer, and staff should also be a good relationship, so that staff can say a good word for you. Peace-type personalities, and some show it is not strong-minded, vulnerable to interference from a variety of home improvement staff, as the designer does not conflict with the staff at the same time, to strengthen their own ideas, using their own willpower to overcome the customer!