2011 U.S. Wineries & Wine-Making Industry Report

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					BReports
     ARNES
Wineries & Wine-Making
Industry (NAICS 31213)


             n Market Reports

             n Industry Trends

             n Demographic Data




  Edition   2011
                      © C. Barnes & Co.
                Wineries & Wine-Making Industry
                         (NAICS 31213)


                                    TABLE OF CONTENTS
         Users' Guide
         Industry Definition and Related Industries
         Industry Establishments, Sales & Employment Trends
         Industry Ratios
         Establishments, Firms & Payroll
         Sub-Industries - 2010 Estimated Industry Sales ($Millions)
         Sub-Industries - 2010 Estimated Number of Establishments
         Sub-Industries - 2010 Estimated Number of Employees
         5-Year Trend - Estimated Industry Sales ($Millions)
         5-Year Trend - Estimated Number of Establishments
         5-Year Trend - Estimated Number of Employees
         2011 U.S. States - Estimated Number of Establishments
         2011 U.S. States - Estimated Industry Sales ($Millions)
         2011 U.S. States - Estimated Number of Employees
         2012 U.S. States - Estimated Number of Establishments
         2012 U.S. States - Estimated Industry Sales ($Millions)
         2012 U.S. States - Estimated Number of Employees
         2011 U.S. Metropolitan Areas - Estimated Number of Establishments
         2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2011 U.S. Metropolitan Areas - Estimated Number of Employees
         2012 U.S. Metropolitan Areas - Estimated Number of Establishments
         2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2012 U.S. Metropolitan Areas - Estimated Number of Employees
         Definitions and Terms




© 2011 Barnes Reports: U.S. Wineries Wine-Making Industry                      1
                       Wineries & Wine-Making Industry
                                (NAICS 31213)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

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Note: Every effort has been made to verify and ensure the accuracy of the information within this
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     © 2011 Barnes Reports: U.S. Wineries Wine-Making Industry                                                  2
                   Wineries & Wine-Making Industry
                            (NAICS 31213)

Industry Definition and Related Industries

NAICS 31213: Wineries. This industry comprises establishments primarily
engaged in one or more of the following: (1) growing grapes and
manufacturing wine and brandies; (2) manufacturing wine and brandies
from grapes and other fruits grown elsewhere; and (3) blending wines
and brandies.

Related Industries
          Beverages (Non-Alcoholic)
          Containers & Packaging
          Food Processing
          Retail (Drugs)

U.S. Census Categories
NAICS 31213 – Wineries is 100% comparable to
SIC 2084 – Wineries

Sub-Industries
Wines, brandy, and brandy spirits
Wines
Wine coolers (beverages)
Brandy
Brandy spirits
Neutral spirits, fruit
Wine cellars, bonded: engaged in blending wines




   © 2011 Barnes Reports: U.S. Wineries Wine-Making Industry              3
                             Wineries & Wine-Making Industry
                                      (NAICS 31213)

Industry Establishments, Sales & Employment Trends

                                                            Year                                   Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012         08-09 09-10 10-11 11-12
Establishments                        2,264        2,279        2,354        2,376       2,498        0.7%         3.3%        1.0%    5.1%
Sales ($Millions)                     9,072        8,466        8,593        8,398       8,628       -6.7%         1.5%       -2.3%    2.7%
Employment                           35,310       35,598      36,733        37,078      38,989        0.8%         3.2%        0.9%    5.2%




Industry Ratios

                                                            Year                                   Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010          2011       2012         08-09 09-10 10-11 11-12
Sales ($M)/Estab.       4.01    3.71                             3.65         3.53        3.45       -7.3%        -1.7%       -3.2%    -2.3%
Sales ($)/Emp.       256,919 237,807                         233,941       226,486    221,299        -7.4%        -1.6%       -3.2%    -2.3%
Emps. per Estab.        15.6    15.6                             15.6         15.6        15.6        0.2%        -0.1%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2010                   1-4          5-9        10-19          20-99 100-499 500+                        Total
                                  Emps.        Emps.       Emps.          Emps. Emps. Emps.
Firms                                  1,191         413            292       294            42          17                    2,250
Establishments                         1,194         402            322       367            49           1                    2,352
Payroll ($Millions)                       78          89            129       451          258         650                     1,656


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Wineries Wine-Making Industry                                                                                4
                  Wineries & Wine-Making Industry
                           (NAICS 31213)

Sub-Industries – 2010 Estimated Industry Sales ($Millions)

                                                              Total
                    Sub-Industries                            Sales
           Wines, brandy, and brandy spirits                     $5,783.9
           Wines                                                 $2,454.9
           Wine coolers (beverages)                                 $14.7
           Brandy                                                   $92.3
           Brandy spirits                                            $3.1
           Neutral spirits, fruit                                    $1.1
           Wine cellars, bonded: engaged in                        $242.2



Sub-Industries – 2010 Estimated Number of Establishments

                                                              Total
                    Sub-Industries                       Establishments
           Wines, brandy, and brandy spirits                         486
           Wines                                                   1,691
           Wine coolers (beverages)                                   11
           Brandy                                                      8
           Brandy spirits                                              1
           Neutral spirits, fruit                                      2
           Wine cellars, bonded: engaged in blending wines           152



Sub-Industries – 2010 Estimated Number of Employees

                                                              Total
                    Sub-Industries                         Employment
           Wines, brandy, and brandy spirits                      9,510
           Wines                                                 25,125
           Wine coolers (beverages)                                 100
           Brandy                                                   153
           Brandy spirits                                            20
           Neutral spirits, fruit                                     7
           Wine cellars, bonded: engaged in blending wines        1,804




  © 2011 Barnes Reports: U.S. Wineries Wine-Making Industry                 5
                   Wineries & Wine-Making Industry
                            (NAICS 31213)

5-Year Trend – Estimated Industry Sales ($Millions)

                                        Employee Size of Establishment                                    Total
  Year     1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Industry
           Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                  Emps.
  2008          460      426       775      1,841     1,890     1,850   1,000    400     300          131      9,072
  2009          429      397       723      1,716     1,762     1,725     932    373     280          129      8,466
  2010          435      403       734      1,743     1,790     1,752     947    379     284          127      8,593
  2011          425      394       717      1,704     1,749     1,712     925    370     278          123      8,398
  2012          437      405       737      1,750     1,797     1,759     951    380     285          127      8,628


5-Year Trend – Estimated Number of Establishments

                                        Employee Size of Establishment                                    Total
  Year     1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
           Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                  Emps.
  2008        1,149      387       310       263        90         37      10       0         1        20      2,264
  2009        1,157      390       312       265        91         37      10       0         1        20      2,278
  2010        1,194      402       322       273        94         38      10       0         1        21      2,352
  2011        1,206      406       325       276        94         39      10       0         1        21      2,375
  2012        1,268      427       342       290        99         41      11       0         1        22      2,496


5-Year Trend – Estimated Number of Employees

                                        Employee Size of Establishment                                    Total
  Year     1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Employ-
           Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ment
                                                                                                  Emps.
  2008        2,298     2,322     4,340     8,679     5,760     5,661   2,690   1,200   1,400          960    35,310
  2009        2,313     2,337     4,368     8,736     5,798     5,698   2,708   1,208   1,409        1,024    35,598
  2010        2,389     2,414     4,512     9,022     5,988     5,885   2,796   1,247   1,455        1,024    36,733
  2011        2,412     2,437     4,555     9,109     6,046     5,942   2,823   1,260   1,469        1,024    37,078
  2012        2,536     2,562     4,789     9,576     6,355     6,246   2,968   1,324   1,545        1,088    38,989




  © 2011 Barnes Reports: U.S. Wineries Wine-Making Industry                                                       6
                         Wineries & Wine-Making Industry
                                  (NAICS 31213)

                 U.S. States – Estimated Number of Establishments
                                     Year: 2011

                                                   Employee Size of Establishment                                                  Total
Area Name 1-4                 5-9          10-19        20-49        50-99        100-249 250-499 500-999 >1000       Un-          Estab-lish-
                 Emps.        Emps.        Emps.        Emps.        Emps.        Emps. Emps. Emps. Emps.             known        ments
                                                                                                                      Emps.
U.S. Total          1206          406          325          276              94        39      10       0         1           21           2375
Alabama                2            0            0            0               0         0       0       0         0            0              2
Alaska                 3            1            0            0               0         0       0       0         0            0              4
Arizona                9            1            2            1               0         0       0       0         0            0             14
Arkansas               3            1            1            1               0         0       0       0         0            0              6
California           478          174          182          171              69        33       8       2         1           10           1127
Colorado              20            4            3            2               0         0       0       0         0            0             29
Connecticut            7            2            0            2               0         0       0       0         0            0             12
Florida               12    
				
DOCUMENT INFO
Description: The Wineries & Wine-Making Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including brandies and wine coolers.
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