2011 U.S. Spectator Sports Industry Report by BarnesReports

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									BReports
     ARNES
Spectator Sports
Industry (NAICS 71121)


             n Market Reports

             n Industry Trends

             n Demographic Data




  Edition   2011
                      © C. Barnes & Co.
                      Spectator Sports Industry
                            (NAICS 71121)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2010 Estimated Industry Sales ($Millions)
          Sub-Industries - 2010 Estimated Number of Establishments
          Sub-Industries - 2010 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2012 U.S. States - Estimated Number of Establishments
          2012 U.S. States - Estimated Industry Sales ($Millions)
          2012 U.S. States - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          2012 U.S. Metropolitan Areas - Estimated Number of Establishments
          2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2012 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2011 Barnes Reports: U.S. Spectator Sports Industry                           1
                              Spectator Sports Industry
                                    (NAICS 71121)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
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any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Spectator Sports Industry                                                      2
                            Spectator Sports Industry
                                  (NAICS 71121)

Industry Definition and Related Industries

NAICS 71121: Spectator Sports . This industry comprises (1) sports
teams or clubs primarily participating in live sporting events before a paying
audience; (2) establishments primarily engaged in operating racetracks;
(3) independent athletes engaged in participating in live sporting or racing
events before a paying audience; (4) owners of racing participants, such
as cars, dogs, and horses, primarily engaged in entering them in racing
events or other spectator sports events; and (5) establishments, such as
sports trainers, primarily engaged in providing specialized services to
support participants in sports events or competitions. The sports teams
and clubs included in this industry may or may not operate their own arena,
stadium, or other facility for presenting their games or other spectator sports
events.

Related Industries
          Fitness Clubs
          Golf Courses and Country Clubs
          Weight Loss Centers
          Fitness Equipment Manufacturing

U.S. Census Categories
NAICS 71121 – Spectator Sports is:
87% comparable to SIC 7941 – Sports Teams & Clubs

Sub-Industries
Sports clubs, managers, and promoters                        Soccer club
Professional and semi-professional sports clubs              Stadium event operator services
Baseball club, professional and semi-professional            Boxing and wrestling arena
Basketball club                                              Sports field or stadium operator, promoting sports events
Football club                                                Manager of individual professional athletes
Ice hockey club                                              Sports promotion




     © 2011 Barnes Reports: U.S. Spectator Sports Industry                                                        3
                                      Spectator Sports Industry
                                            (NAICS 71121)

Industry Establishments, Sales & Employment Trends

                                                            Year                                  Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012        08-09 09-10 10-11 11-12
Establishments                        4,515        4,461        4,567        4,558       4,705       -1.2%         2.4%       -0.2%    3.2%
Sales ($Millions)                    14,012       14,124      15,560        16,796      18,848        0.8%       10.2%         7.9%    12.2%
Employment                          121,805      120,366     123,146       122,914    126,928        -1.2%         2.3%       -0.2%    3.3%




Industry Ratios

                                                            Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010          2011       2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.       3.10    3.17                             3.41         3.68        4.01        2.0%         7.6%        8.2%    8.7%
Sales ($)/Emp.       115,040 117,341                         126,354       136,650    148,494         2.0%         7.7%        8.1%    8.7%
Emps. per Estab.        27.0    27.0                             27.0         27.0        27.0        0.0%        -0.1%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2010                   1-4          5-9        10-19          20-99 100-499 500+                        Total
                                  Emps.        Emps.       Emps.          Emps. Emps. Emps.
Firms                                  2,788         555            402       390          170           80                    4,385
Establishments                         2,745         565            408       486          214           50                    4,566
Payroll ($Millions)                     229          147            174       534        8,097        5,813                  14,994


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Spectator Sports Industry                                                                                    4
                         Spectator Sports Industry
                               (NAICS 71121)

Sub-Industries – 2010 Estimated Industry Sales ($Millions)

                                                               Total
                     Sub-Industries                           Sales
            Sports clubs, managers, and                        $10,649.7
            Stadium event operator services                      $3,295.5
            Manager of individual professional                   $1,614.9



Sub-Industries – 2010 Estimated Number of Establishments

                                                               Total
                     Sub-Industries                       Establishments
            Sports clubs, managers, and promoters                   3,061
            Stadium event operator services                           650
            Manager of individual professional athletes               857



Sub-Industries – 2010 Estimated Number of Employees

                                                               Total
                     Sub-Industries                        Employment
            Sports clubs, managers, and promoters                76,972
            Stadium event operator services                      36,786
            Manager of individual professional athletes           9,389




  © 2011 Barnes Reports: U.S. Spectator Sports Industry                     5
                         Spectator Sports Industry
                               (NAICS 71121)

5-Year Trend – Estimated Industry Sales ($Millions)

                                         Employee Size of Establishment                                     Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000        Un-      Industry
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.              known Sales
                                                                                                    Emps.
  2008          543       280       524      1,003     1,273     2,232    2,992    2,520    1,755        891     14,012
  2009          547       282       528      1,011     1,283     2,249    3,015    2,540    1,769        900     14,124
  2010          603       311       582      1,115     1,415     2,480    3,325    2,800    1,950        979     15,560
  2011          651       335       628      1,203     1,527     2,677    3,589    3,022    2,105      1,058     16,796
  2012          730       376       705      1,350     1,712     3,003    4,025    3,390    2,361      1,197     18,848


5-Year Trend – Estimated Number of Establishments

                                         Employee Size of Establishment                                     Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000        Un-     Establish-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.              known ments
                                                                                                    Emps.
  2008         2,713      559       403       346       134        124      88       36       13        100      4,515
  2009         2,681      552       398       342       132        123      87       36       13         99      4,461
  2010         2,745      565       408       350       136        125      89       36       13        101      4,566
  2011         2,739      564       407       349       135        125      89       36       13        101      4,557
  2012         2,827      583       420       361       140        129      92       38       14        104      4,705


5-Year Trend – Estimated Number of Employees

                                         Employee Size of Establishment                                     Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000        Un-      Employ-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.              known ment
                                                                                                    Emps.
  2008         5,426     3,354     5,642    11,072     8,576    16,492   27,368   21,744   15,795      6,336   121,805
  2009         5,361     3,314     5,575    10,940     8,474    16,296   27,042   21,485   15,607      6,272   120,366
  2010         5,489     3,393     5,708    11,201     8,676    16,684   27,686   21,997   15,978      6,336   123,146
  2011         5,478     3,386     5,696    11,178     8,658    16,650   27,631   21,953   15,947      6,336   122,914
  2012         5,655     3,495     5,880    11,539     8,937    17,187   28,521   22,660   16,461      6,592   126,928




  © 2011 Barnes Reports: U.S. Spectator Sports Industry                                                             6
                                Spectator Sports Industry
                                      (NAICS 71121)

                 U.S. States – Estimated Number of Establishments
                                     Year: 2011

                                                   Employee Size of Establishment                                                   Total
Area Name 1-4                 5-9          10-19        20-49        50-99        100-249 250-499 500-999 >1000        Un-          Estab-lish-
                 Emps.        Emps.        Emps.        Emps.        Emps.        Emps. Emps. Emps. Emps.              known        ments
                                                                                                                       Emps.
U.S. Total          2739          564          407          349          135          125      89      36         13       101              4557
Alabama               21            3            3            1            2            1       1       1          0         1                34
Alaska                15            2            1            0            0            0       0       0          0         0                18
Arizona               56            5            6            5            5            4       3       0          0         2                86
Arkansas              25            8            3            3            2            0       2       0          0         1                44
California           360           82           61           42           17           11       9       3          3        13               602
Colorado              50            9            3           10            3            2       1       0          0         2                81
Connecticut           16            3            3            4            2            1       1       0          0         1                31
Delaware              25            2            4            3            1  
								
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