BReports
ARNES
Software Publishing
Industry (NAICS 51121)
n Market Reports
n Industry Trends
n Demographic Data
Edition 2011
© C. Barnes & Co.
Software Publishing Industry
(NAICS 51121)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Sub-Industries - 2010 Estimated Industry Sales ($Millions)
Sub-Industries - 2010 Estimated Number of Establishments
Sub-Industries - 2010 Estimated Number of Employees
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
2011 U.S. States - Estimated Number of Establishments
2011 U.S. States - Estimated Industry Sales ($Millions)
2011 U.S. States - Estimated Number of Employees
2012 U.S. States - Estimated Number of Establishments
2012 U.S. States - Estimated Industry Sales ($Millions)
2012 U.S. States - Estimated Number of Employees
2011 U.S. Metropolitan Areas - Estimated Number of Establishments
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas - Estimated Number of Employees
2012 U.S. Metropolitan Areas - Estimated Number of Establishments
2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2012 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2011 Barnes Reports: U.S. Software Publishing Industry 1
Software Publishing Industry
(NAICS 51121)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Software Publishing Industry 2
Software Publishing Industry
(NAICS 51121)
Industry Definition and Related Industries
NAICS 51121: Software Publishers . This industry comprises establishments
primarily engaged in computer software publishing or publishing and
reproduction. Establishments in this industry carry out operations necessary
for producing and distributing computer software, such as designing, providing
documentation, assisting in installation, and providing support services to
software purchasers. These establishments may design, develop, and publish,
or publish only.
Related Industries
Computer System Design Services
Computer Manufacturing
Computer Retailing
Computer Wholesalers
U.S. Census Categories
NAICS 51121 – Software Publisher is 100% comparable to
SIC 7372 – Software Publisher
Sub-Industries
Prepackaged software
Application computer software
Business oriented computer software
Educational computer software
Home entertainment computer software
Operating systems computer software
Publisher's computer software
Utility computer software
Word processing computer software
© 2011 Barnes Reports: U.S. Software Publishing Industry 3
Software Publishing Industry
(NAICS 51121)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 8,395 7,901 7,807 7,547 7,470 -5.9% -1.2% -3.3% -1.0%
Sales ($Millions) 150,970 146,004 156,468 163,049 174,848 -3.3% 7.2% 4.2% 7.2%
Employment 353,082 332,396 328,520 317,234 314,056 -5.9% -1.2% -3.4% -1.0%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 17.98 18.48 20.04 21.60 23.41 2.8% 8.5% 7.8% 8.3%
Sales ($)/Emp. 427,576 439,248 476,281 513,972 556,740 2.7% 8.4% 7.9% 8.3%
Emps. per Estab. 42.1 42.1 42.1 42.0 42.0 0.0% 0.0% -0.1% 0.0%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 2,558 904 731 998 246 191 5,628
Establishments 2,900 1,109 1,110 1,767 534 109 7,809
Payroll ($Millions) 366 490 880 4,142 4,641 34,793 45,312
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2011 Barnes Reports: U.S. Software Publishing Industry 4
Software Publishing Industry
(NAICS 51121)
Sub-Industries – 2010 Estimated Industry Sales ($Millions)
Total
Sub-Industries Sales
Prepackaged software $59,313.9
Application computer software $5,962.7
Business oriented computer software $5,794.1
Educational computer software $776.7
Home entertainment computer $4,816.8
Operating systems computer $457.8
Publisher's computer software $111.3
Utility computer software $996.2
Word processing computer software $4.5
Sub-Industries – 2010 Estimated Number of Establishments
Total
Sub-Industries Establishments
Prepackaged software 3,199
Application computer software 187
Business oriented computer software 221
Educational computer software 105
Home entertainment computer software 27
Operating systems computer software 56
Publisher's computer software 80
Utility computer software 19
Word processing computer software 9
© 2011 Barnes Reports: U.S. Software Publishing Industry 5
Software Publishing Industry
(NAICS 51121)
Sub-Industries – 2010 Estimated Number of Employees
Total
Sub-Industries Employment
Prepackaged software 115,403
Application computer software 17,106
Business oriented computer software 21,324
Educational computer software 3,942
Home entertainment computer software 1,254
Operating systems computer software 1,656
Publisher's computer software 1,681
Utility computer software 1,823
Word processing computer software 71
© 2011 Barnes Reports: U.S. Software Publishing Industry 6
Software Publishing Industry
(NAICS 51121)
5-Year Trend – Estimated Industry Sales ($Millions)
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Industry
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known Sales
Emps.
2008 936 1,432 2,746 9,058 11,514 21,200 30,000 25,500 46,200 2,384 150,970
2009 905 1,384 2,656 8,759 11,134 20,501 29,011 24,659 44,677 2,318 146,004
2010 970 1,483 2,846 9,386 11,931 21,969 31,088 26,424 47,875 2,496 156,468
2011 1,011 1,546 2,966 9,784 12,437 22,900 32,406 27,545 49,905 2,547 163,049
2012 1,084 1,658 3,181 10,492 13,337 24,556 34,750 29,537 53,514 2,739 174,848
5-Year Trend – Estimated Number of Establishments
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Establish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments
Emps.
2008 3,119 1,193 1,194 1,294 606 424 150 75 42 300 8,395
2009 2,935 1,123 1,124 1,218 570 399 141 71 40 282 7,902
2010 2,900 1,109 1,110 1,203 564 394 139 70 39 279 7,809
2011 2,804 1,073 1,073 1,163 545 381 135 67 38 270 7,544
2012 2,775 1,062 1,063 1,151 539 377 133 67 37 267 7,468
5-Year Trend – Estimated Number of Employees
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Employ-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ment
Emps.
2008 6,238 7,158 16,716 42,702 38,178 62,752 49,650 47,700 62,916 19,072 353,082
2009 5,871 6,737 15,732 40,188 35,931 59,058 46,727 44,892 59,212 18,048 332,396
2010 5,801 6,656 15,544 39,709 35,502 58,354 46,170 44,357 58,506 17,920 328,520
2011 5,608 6,435 15,028 38,389 34,322 56,414 44,635 42,882 56,561 16,960 317,234
2012 5,551 6,370 14,875 37,999 33,973 55,841 44,182 42,447 55,987 16,832 314,056
© 2011 Barnes Reports: U.S. Software Publishing Industry 7
Software Publishing Industry
(NAICS 51121)
U.S. States – Estimated Number of Establishments
Year: 2011
Employee Size of Establishment Total
Area Name 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Estab-lish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments