2011 U.S. Soft-Drink Manufacturing Industry Report by BarnesReports

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									BReports
     ARNES
Soft Drink Manufacturing
Industry (NAICS 312111)


            n Market Reports

            n Industry Trends

            n Demographic Data




  Edition   2011
                     © C. Barnes & Co.
                                    Soft Drink Mfg.
                                    (NAICS 312111)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2010 Estimated Industry Sales ($Millions)
          Sub-Industries - 2010 Estimated Number of Establishments
          Sub-Industries - 2010 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2012 U.S. States - Estimated Number of Establishments
          2012 U.S. States - Estimated Industry Sales ($Millions)
          2012 U.S. States - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          2012 U.S. Metropolitan Areas - Estimated Number of Establishments
          2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2012 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2011 Barnes Reports: U.S. Bottled Water Mfg.                                  1
                                            Soft Drink Mfg.
                                            (NAICS 312111)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Bottled Water Mfg.                                                             2
                                       Soft Drink Mfg.
                                       (NAICS 312111)

Industry Definition and Related Industries

NAICS 312112: Soft Drink Manufacturing
This U.S. industry comprises establishments primarily engaged in
establishments primarily engaged in manufacturing soft drinks and
carbonated waters. Fruit and vegetable juices are classified in 2032-2038;
fruit syrups for flavoring are classified in 2087; and nonalcoholic cider is
classified in 2099. Bottling natural spring waters is classified in 5149.




Related Industries
          Breweries & Beer-Making Industry
          Wineries & Wine-Making Industry
          Distillers & Alcohol-Making Industry
          Grocery Stores Industry

U.S. Census Categories
NAICS 312111 – Soft-Drink Manufacturing is almost comparable to:
98% of SIC 2086 – Soft-Drink Manufacturing

Sub-Industries
Bottled and canned soft drinks
Iced tea and fruit drinks, bottled and canned
Fruit drinks (less than 100% juice): packaged in cans, etc.
Lemonade: packaged in cans, bottles, etc.
Tea, iced: packaged in cans, bottles, etc.
Pasteurized and mineral waters, bottled and canned
Mineral water, carbonated: packaged in cans, bottles, etc.
Water, natural: packaged in cans, bottles, etc.
Carbonated soft drinks, bottled and canned
Carbonated beverages, nonalcoholic: pkged. in cans, bottles
Soft drinks: packaged in cans, bottles, etc.




    © 2011 Barnes Reports: U.S. Bottled Water Mfg.                             3
                                                        Soft Drink Mfg.
                                                        (NAICS 312111)

Industry Establishments, Sales & Employment Trends

                                                            Year                                   Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012         08-09 09-10 10-11 11-12
Establishments                          566          551            555       549          555       -2.7%         0.8%       -1.2%       1.1%
Sales ($Millions)                    39,903       38,048      39,814        40,994      43,218       -4.6%         4.6%        3.0%       5.4%
Employment                           55,829       54,423      54,423        54,242      54,844       -2.5%         0.0%       -0.3%       1.1%




Industry Ratios

                                                            Year                                   Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010          2011       2012         08-09 09-10 10-11 11-12
Sales ($M)/Estab.      70.50   69.09                            71.69        74.72       77.90       -2.0%         3.8%        4.2%       4.3%
Sales ($)/Emp.       714,729 699,106                         731,560       755,765    788,011        -2.2%         4.6%        3.3%       4.3%
Emps. per Estab.        98.6    98.8                             98.0         98.9        98.9        0.2%        -0.8%        0.9%       0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2010                   1-4          5-9         10-19         20-99 100-499 500+                        Total
                                  Emps.        Emps.        Emps.         Emps. Emps. Emps.
Firms                                     85          28             35         64           47          49                         307
Establishments                            60          31             31       150          170           13                         552
Payroll ($Millions)                        5            5            12         97         181        2,050                    2,350


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Bottled Water Mfg.                                                                                             4
                                       Soft Drink Mfg.
                                       (NAICS 312111)

Sub-Industries – 2010 Estimated Industry Sales ($Millions)

                                                                Total
                     Sub-Industries                             Sales
            Bottled and canned soft drinks                         $8,643.0
            Iced tea and fruit drinks, bottled and                    $53.7
            Fruit drinks (less than 100% juice):                      $36.3
            Lemonade: packaged in cans,                                $1.3
            Tea, iced: packaged in cans, bottles,                      $5.9
            Carbonated soft drinks, bottled and                       $72.4
            Carbonated beverages, nonalcoholic:                    $9,770.6
            Soft drinks: packaged in cans,                         $1,165.0

Sub-Industries – 2010 Estimated Number of Establishments

                                                                Total
                      Sub-Industries                         Establishments
            Bottled and canned soft drinks                              221
            Iced tea and fruit drinks, bottled and canned                 8
            Fruit drinks (less than 100% juice): packaged in cans, etc.  10
            Lemonade: packaged in cans, bottles, etc.                     3
            Tea, iced: packaged in cans, bottles, etc.                    3
            Carbonated soft drinks, bottled and canned                   44
            Carbonated beverages, nonalcoholic: pkged. in cans, bottles 59
            Soft drinks: packaged in cans, bottles, etc.                120




  © 2011 Barnes Reports: U.S. Bottled Water Mfg.                              5
                                       Soft Drink Mfg.
                                       (NAICS 312111)

Sub-Industries – 2010 Estimated Number of Employees

                                                                  Total
                     Sub-Industries                            Employment
            Bottled and canned soft drinks                              18,740
            Iced tea and fruit drinks, bottled and canned                  440
            Fruit drinks (less than 100% juice): packaged in cans, etc.    541
            Lemonade: packaged in cans, bottles, etc.                       25
            Tea, iced: packaged in cans, bottles, etc.                      61
            Carbonated soft drinks, bottled and canned                   6,728
            Carbonated beverages, nonalcoholic: pkged. in cans, bottles  6,583
            Soft drinks: packaged in cans, bottles, etc.                18,790




  © 2011 Barnes Reports: U.S. Bottled Water Mfg.                                 6
                                       Soft Drink Mfg.
                                       (NAICS 312111)

5-Year Trend – Estimated Industry Sales ($Millions)

                                       Employee Size of Establishment                                   Total
  Year      1-4       5-9      10-19    20-49     50-99     100-249 250-499 500-999 >1000       Un-      Industry
            Emps.     Emps.    Emps.    Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                Emps.
  2008           50       80      208       930     3,220     9,375   15,700   6,270   2,600       1,470     39,903
  2009           47       76      198       886     3,068     8,933   14,961   5,975   2,478       1,425     38,048
  2010           49       80      207       927     3,211     9,348   15,655   6,252   2,593       1,491     39,814
  2011           51       82      214       955     3,306     9,624   16,117   6,437   2,669       1,541     40,994
  2012           54       87      225     1,007     3,485    10,146   16,992   6,786   2,814       1,623     43,218


5-Year Trend – Estimated Number of Establishments

                                       Employee Size of Establishment                                   Total
  Year      1-4       5-9      10-19    20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
            Emps.     Emps.    Emps.    Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                Emps.
  2008           62       32       32        62       92        125      50      11         2       100        566
  2009           60       31       31        60       90        122      49      11         2        97        552
  2010           60       31       31        60       90        122      49      11         2        97        552
  2011           60       31       31        60       89        121      48      11         2        97        551
  2012           61       31       31        61       90        123      49      11         2        98        557


5-Year Trend – Estimated Number of Employees

                                       Employee Size of Establishment                                   Total
  Year      1-4       5-9      10-19    20-49     50-99     100-249 250-
								
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