BReports
ARNES
Printing
Industry (NAICS 32311)
n Market Reports
n Industry Trends
n Demographic Data
Edition 2011
© C. Barnes & Co.
Printing Industry
(NAICS 32311)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Sub-Industries - 2010 Estimated Industry Sales ($Millions)
Sub-Industries - 2010 Estimated Number of Establishments
Sub-Industries - 2010 Estimated Number of Employees
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
2011 U.S. States - Estimated Number of Establishments
2011 U.S. States - Estimated Industry Sales ($Millions)
2011 U.S. States - Estimated Number of Employees
2012 U.S. States - Estimated Number of Establishments
2012 U.S. States - Estimated Industry Sales ($Millions)
2012 U.S. States - Estimated Number of Employees
2011 U.S. Metropolitan Areas - Estimated Number of Establishments
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas - Estimated Number of Employees
2012 U.S. Metropolitan Areas - Estimated Number of Establishments
2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2012 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2011 Barnes Reports: U.S. Printing Industry 1
Printing Industry
(NAICS 32311)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Printing Industry 2
Printing Industry
(NAICS 32311)
NAICS 32311: Printing Industry. This industry comprises establishments
primarily engaged in printing on apparel and textile products, paper, metal,
glass, plastics, and other materials, except fabric (grey goods). The printing
processes employed include, but are not limited to, lithographic, gravure,
screen, flexographic, digital, and letterpress. Establishments in this industry
do not manufacture the stock that they print but may perform postprinting
activities, such as bending, cutting, or laminating the materials they print,
and mailing.
Related Industries
Commercial Printing
Book Printing
Magazine Printing
Package Printing
U.S. Census Categories
NAICS 32311 – Printing is 93% comparable to
SIC 2752 – Commercial Printing
Sub-Industries
Commercial printing, lithographic
Offset and photolithographic printing
Offset printing
Photo-offset printing
Photolithographic printing
Promotional printing, lithographic
Business form and card printing, lithographic
Calendar and card printing, lithographic
Atlas and map printing, lithographic
Poster and decal printing, lithographic
Tag, ticket, and schedule printing: lithographic
Wrapper and seal printing, lithographic
Publication printing, lithographic
© 2011 Barnes Reports: U.S. Printing Industry 3
Printing Industry
(NAICS 32311)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 30,603 29,414 29,425 28,693 28,942 -3.9% 0.0% -2.5% 0.9%
Sales ($Millions) 92,527 84,797 86,570 85,897 89,067 -8.4% 2.1% -0.8% 3.7%
Employment 616,240 592,265 592,478 577,734 582,747 -3.9% 0.0% -2.5% 0.9%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 3.02 2.88 2.94 2.99 3.08 -4.6% 2.1% 1.8% 2.8%
Sales ($)/Emp. 150,148 143,174 146,116 148,679 152,840 -4.6% 2.1% 1.8% 2.8%
Emps. per Estab. 20.1 20.1 20.1 20.1 20.1 0.0% 0.0% 0.0% 0.0%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 13,605 6,140 3,708 3,638 740 218 28,048
Establishments 13,490 6,198 3,959 4,330 1,006 84 29,424
Payroll ($Millions) 826 1,182 1,714 5,877 4,931 7,605 22,135
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2011 Barnes Reports: U.S. Printing Industry 4
Printing Industry
(NAICS 32311)
Sub-Industries – 2010 Estimated Industry Sales ($Millions)
Total
Sub-Industries Sales
Commercial printing, lithographic $37,001.1
Offset and photolithographic printing $913.3
Offset printing $36,537.2
Photo-offset printing $251.6
Photolithographic printing $100.8
Promotional printing, lithographic $5,560.1
Business form and card printing, $1,787.1
Calendar and card printing, $454.0
Atlas and map printing, lithographic $70.8
Poster and decal printing, $499.8
Tag, ticket, and schedule printing: $140.1
Wrapper and seal printing, $24.9
Publication printing, lithographic $3,229.7
Sub-Industries – 2010 Estimated Number of Establishments
Total
Sub-Industries Establishments
Commercial printing, lithographic 16,049
Offset and photolithographic printing 428
Offset printing 10,924
Photo-offset printing 150
Photolithographic printing 47
Promotional printing, lithographic 226
Business form and card printing, lithographic 435
Calendar and card printing, lithographic 136
Atlas and map printing, lithographic 40
Poster and decal printing, lithographic 140
Tag, ticket, and schedule printing: lithographic 43
Wrapper and seal printing, lithographic 21
Publication printing, lithographic 784
© 2011 Barnes Reports: U.S. Printing Industry 5
Printing Industry
(NAICS 32311)
Sub-Industries – 2010 Estimated Number of Employees
Total
Sub-Industries Employment
Commercial printing, lithographic 264,695
Offset and photolithographic printing 8,917
Offset printing 261,810
Photo-offset printing 2,190
Photolithographic printing 643
Promotional printing, lithographic 6,813
Business form and card printing, lithographic 10,608
Calendar and card printing, lithographic 5,511
Atlas and map printing, lithographic 413
Poster and decal printing, lithographic 4,760
Tag, ticket, and schedule printing: lithographic 1,731
Wrapper and seal printing, lithographic 297
Publication printing, lithographic 24,089
© 2011 Barnes Reports: U.S. Printing Industry 6
Printing Industry
(NAICS 32311)
5-Year Trend – Estimated Industry Sales ($Millions)
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Industry
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known Sales
Emps.
2008 3,227 5,157 7,412 13,506 13,620 21,100 11,110 9,720 5,250 2,425 92,527
2009 2,957 4,726 6,793 12,378 12,483 19,338 10,182 8,908 4,812 2,219 84,797
2010 3,019 4,825 6,936 12,637 12,744 19,743 10,395 9,095 4,912 2,264 86,570
2011 2,996 4,788 6,882 12,539 12,645 19,589 10,314 9,024 4,874 2,246 85,897
2012 3,106 4,964 7,136 13,002 13,111 20,312 10,695 9,357 5,054 2,329 89,067
5-Year Trend – Estimated Number of Establishments
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Establish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments
Emps.
2008 14,030 6,446 4,118 3,141 1,362 844 202 72 15 370 30,603
2009 13,485 6,196 3,958 3,019 1,309 811 194 69 14 356 29,413
2010 13,490 6,198 3,959 3,020 1,310 812 194 69 14 356 29,424
2011 13,154 6,044 3,861 2,945 1,277 791 189 68 14 347 28,692
2012 13,269 6,096 3,895 2,971 1,288 798 191 68 14 350 28,941
5-Year Trend – Estimated Number of Employees
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Employ-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ment
Emps.
2008 42,090 38,676 57,652 103,653 89,892 130,820 67,266 46,944 15,375 23,872 616,240
2009 40,455 37,173 55,412 99,626 86,399 125,737 64,653 45,120 14,778 22,912 592,265
2010 40,470 37,187 55,433 99,663 86,432 125,784 64,677 45,137 14,783 22,912 592,478
2011 39,463 36,262 54,054 97,184 84,282 122,655 63,068 44,014 14,415 22,336 577,734
2012 39,806 36,577 54,523 98,028 85,013 123,720 63,615 44,396 14,541 22,528 582,747
© 2011 Barnes Reports: U.S. Printing Industry 7
Printing Industry
(NAICS 32311)
U.S. States – Estimated Number of Establishments
Year: 2011
Employee Size of Establishment Total
Area Name 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Estab-lish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments
Emps.
U.S. Total 13154 6044 3861 2945 1277 791 189 68 14 347 28692
Alabama 185 83 53 35 8 4 4 0 0 5 376
Alaska 14 11 8 5 0 0 0 0 0 0 38
Arizona 203 97 79 53 13 6 0 0 0 5 454
Arkansas