2011 U.S. Graphic Designs Services Industry Report by BarnesReports

VIEWS: 53 PAGES: 188

More Info
									BReports
     ARNES
Graphic Design Services
Industry (NAICS 54143)


          n Market Reports

          n Industry Trends

          n Demographic Data




  2011 edition
                   © C. Barnes & Co.
              Graphic Designs Services Industry
                       (NAICS 54143)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2010 Estimated Industry Sales ($Millions)
          Sub-Industries - 2010 Estimated Number of Establishments
          Sub-Industries - 2010 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2012 U.S. States - Estimated Number of Establishments
          2012 U.S. States - Estimated Industry Sales ($Millions)
          2012 U.S. States - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          2012 U.S. Metropolitan Areas - Estimated Number of Establishments
          2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2012 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2011 Barnes Reports: U.S. Graphic Designs Services Industry                   1
                     Graphic Designs Services Industry
                              (NAICS 54143)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Graphic Designs Services Industry                                              2
                  Graphic Designs Services Industry
                           (NAICS 54143)

Industry Definition and Related Industries

NAICS 54143: Graphic Design Services . This industry comprises
establishments primarily engaged in planning, designing, and managing
the production of visual communication in order to convey specific messages
or concepts, clarify complex information, or project visual identities. These
services can include the design of printed materials, packaging, advertising,
signage systems, and corporate identification (logos). This industry also
includes commercial artists engaged exclusively in generating drawings
and illustrations requiring technical accuracy or interpretative skills.

Related Industries
          Commercial Printing
          Advertising Agencies
          Prepress Services
          Copying Services

U.S. Census Categories
NAICS 54143 – Graphic Design Services is
100% comparable to SIC 7336 – Graphic Design Services

Sub-Industries
Commercial art and illustration services
Graphic design services
Commercial art and graphic design
Art design services
Chart and graph design
Creative services to advertisers, except writers
Graphic arts and related design
Package design
Silk screen design
Film strip, slide, and still film production
Film strip and slide producer
Still film producer
Commercial art and illustration


    © 2011 Barnes Reports: U.S. Graphic Designs Services Industry               3
                          Graphic Designs Services Industry
                                   (NAICS 54143)

Industry Establishments, Sales & Employment Trends

                                                            Year                                    Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012          08-09 09-10 10-11 11-12
Establishments                       16,456       15,940      16,224       15,903       16,319       -3.1%         1.8%       -2.0%    2.6%
Sales ($Millions)                     7,597        6,978        7,144       6,941        7,282       -8.2%         2.4%       -2.8%    4.9%
Employment                           82,756       80,133      81,633       79,954       82,091       -3.2%         1.9%       -2.1%    2.7%




Industry Ratios

                                                            Year                                    Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010          2011       2012          08-09 09-10 10-11 11-12
Sales ($M)/Estab.      0.46    0.44                              0.44         0.44        0.45       -5.2%         0.6%       -0.9%    2.2%
Sales ($)/Emp.       91,799  87,074                           87,513       86,815       88,702       -5.1%         0.5%       -0.8%    2.2%
Emps. per Estab.         5.0    5.0                                 5.0        5.0           5.0      0.0%         0.1%       -0.1%    0.1%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2010                   1-4          5-9        10-19          20-99 100-499 500+                        Total
                                  Emps.        Emps.       Emps.          Emps. Emps. Emps.
Firms                                12,825        1,944            889       405            37          27                  16,127
Establishments                       13,042        1,930            833       351            17           1                  16,225
Payroll ($Millions)                     723          567            604       776          159         124                     2,952


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Graphic Designs Services Industry                                                                           4
                Graphic Designs Services Industry
                         (NAICS 54143)

Sub-Industries – 2010 Estimated Industry Sales ($Millions)

                                                                  Total
                     Sub-Industries                               Sales
            Commercial art and graphic design                        $3,279.4
            Art design services                                        $330.7
            Chart and graph design                                      $62.8
            Creative services to advertisers,                          $164.3
            Graphic arts and related design                          $2,384.1
            Package design                                             $201.8
            Silk screen design                                         $454.5
            Film strip, slide, and still film                           $69.1
            Film strip and slide producer                               $13.6
            Still film producer                                         $12.9
            Commercial art and illustration                            $170.9



Sub-Industries – 2010 Estimated Number of Establishments

                                                                  Total
                     Sub-Industries                          Establishments
            Commercial art and graphic design                          8,413
            Art design services                                          817
            Chart and graph design                                       262
            Creative services to advertisers, except writers             278
            Graphic arts and related design                            4,857
            Package design                                               138
            Silk screen design                                           509
            Film strip, slide, and still film production                 181
            Film strip and slide producer                                 35
            Still film producer                                           21
            Commercial art and illustration                              712




  © 2011 Barnes Reports: U.S. Graphic Designs Services Industry                 5
                Graphic Designs Services Industry
                         (NAICS 54143)

Sub-Industries – 2010 Estimated Number of Employees

                                                                  Total
                     Sub-Industries                            Employment
            Commercial art and graphic design                        36,781
            Art design services                                       3,959
            Chart and graph design                                      904
            Creative services to advertisers, except writers          1,693
            Graphic arts and related design                          27,400
            Package design                                            1,683
            Silk screen design                                        5,496
            Film strip, slide, and still film production                901
            Film strip and slide producer                               197
            Still film producer                                         117
            Commercial art and illustration                           2,501




  © 2011 Barnes Reports: U.S. Graphic Designs Services Industry               6
                Graphic Designs Services Industry
                         (NAICS 54143)

5-Year Trend – Estimated Industry Sales ($Millions)

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Industry
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                   Emps.
  2008         2,910     1,175     1,268     1,136      456        352      45       0     80          175      7,597
  2009         2,674     1,079     1,164     1,044      419        323      41       0     73          159      6,978
  2010         2,736     1,104     1,192     1,068      429        331      42       0     75          167      7,144
  2011         2,660     1,074     1,158     1,038      417        322      41       0     73          159      6,941
  2012         2,789     1,126     1,215     1,089      437        337      43       0     77          169      7,282


5-Year Trend – Estimated Number of Establishments

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                   Emps.
  2008       13,229      1,958      845       299        57         16       1       0         1        55     16,456
  2009       12,814      1,897      818       290        55         15       1       0         1        53     15,940
  2010       13,042      1,930      833       295        56         16       1       0         1        54     16,225
  2011       12,784      1,892      817       289        55         15       1       0         1        53     15,903
  2012       13,118      1,942      838       297        57         16       1       0         1        55     16,319


5-Year Trend – Estimated Number of Employees

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Employ-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ment
                                                                                                   Emps.
  2008       39,687     11,748    11,830     9,269     3,534     2,096     392       0   1,000        3,200    82,756
  2009       38,442     11,380    11,459     8,978     3,423     2,030     380       0     969        3,072    80,133
  2010       39,127     11,582    11,663     9,138     3,484     2,066     386       0     986        3,200    81,633
  2011       38,353     11,353    11,432     8,957     3,415     2,026     379       0     966        3,072    79,954
  2012       39,355     11,650    11,731     9,192     3,504     2,078     389       0     992        3,200    82,091




  © 2011 Barnes Reports: U.S. Graphic Designs Services Industry                                                    7
                    Graphic Designs Services Industry
                             (NAICS 54143)

                 U.S. States – Estimated Number of Establishments
                                     Year: 2011

                                                Employee Size of Establishment                                                  Total
Area Name 1-4              5-9          10-19        20-49        50-99        100-249 250-499 500-999 >1000       Un-          Estab-lish-
                 Emps.     Emps.        Emps.        Emps.        Emps.        Emps. Emps. Emps. Emps.         
								
To top