BReports
ARNES
Fitness & Recreational Sports
Centers Industry (NAICS 71394)
n Market Reports
n Industry Trends
n Demographic Data
2011 edition
© C. Barnes & Co.
Fitness & Recreational Sports Centers
(NAICS 71394)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Sub-Industries - 2010 Estimated Industry Sales ($Millions)
Sub-Industries - 2010 Estimated Number of Establishments
Sub-Industries - 2010 Estimated Number of Employees
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
2011 U.S. States - Estimated Number of Establishments
2011 U.S. States - Estimated Industry Sales ($Millions)
2011 U.S. States - Estimated Number of Employees
2012 U.S. States - Estimated Number of Establishments
2012 U.S. States - Estimated Industry Sales ($Millions)
2012 U.S. States - Estimated Number of Employees
2011 U.S. Metropolitan Areas - Estimated Number of Establishments
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas - Estimated Number of Employees
2012 U.S. Metropolitan Areas - Estimated Number of Establishments
2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2012 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 1
Fitness & Recreational Sports Centers
(NAICS 71394)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 2
Fitness & Recreational Sports Centers
(NAICS 71394)
Industry Definition and Related Industries
NAICS 71394: Fitness and Recreational Sports Centers . This
industry comprises establishments primarily engaged in operating
fitness and recreational sports facilities featuring exercise and other
active physical fitness conditioning or recreational sports activities, such
as swimming, skating, or racquet sports.
Related Industries
Spectator Sports
Golf Courses and Country Clubs
Fitness Equipment Manufacturing
Weight Loss Centers
U.S. Census Categories
NAICS 71394 – Fitness & Recreational Sports Centers is:
100% comparable to SIC 7991 – Gym, athletic clubs, & fitness centers
26% comparable to SIC 7997 – Membership recreation clubs
5% comparable to SIC 7999 – Fitness & Recreational Sports Centers
Sub-Industries
Physical fitness facilities
Physical fitness clubs with training equipment
Athletic club and gymnasiums, membership
Health club
Spas
Weight reducing clubs
Reducing facility
Slenderizing salon
Exercise facilities
Aerobic dance and exercise classes
Exercise salon
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 3
Fitness & Recreational Sports Centers
(NAICS 71394)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 31,385 30,354 30,723 30,210 31,042 -3.3% 1.2% -1.7% 2.8%
Sales ($Millions) 18,279 17,313 18,159 18,625 20,144 -5.3% 4.9% 2.6% 8.2%
Employment 565,140 546,892 553,475 544,365 559,194 -3.2% 1.2% -1.6% 2.7%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 0.58 0.57 0.59 0.62 0.65 -2.1% 3.6% 4.3% 5.3%
Sales ($)/Emp. 32,344 31,657 32,809 34,214 36,022 -2.1% 3.6% 4.3% 5.3%
Emps. per Estab. 18.0 18.0 18.0 18.0 18.0 0.1% 0.0% 0.0% 0.0%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 14,189 5,120 3,547 3,488 618 208 27,170
Establishments 14,388 5,483 3,953 5,338 1,130 17 30,727
Payroll ($Millions) 472 378 565 1,618 1,352 2,432 6,817
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 4
Fitness & Recreational Sports Centers
(NAICS 71394)
Sub-Industries – 2010 Estimated Industry Sales ($Millions)
Total
Sub-Industries Sales
Physical fitness facilities $3,772.2
Physical fitness clubs with training $592.2
Athletic club and gymnasiums, $1,426.6
Health club $3,289.8
Spas $1,858.3
Weight reducing clubs $40.0
Reducing facility $5.4
Slenderizing salon $11.6
Exercise facilities $151.0
Aerobic dance and exercise classes $284.6
Exercise salon $674.3
Membership sports and recreation $6,053.0
Sub-Industries – 2010 Estimated Number of Establishments
Total
Sub-Industries Establishments
Physical fitness facilities 5,626
Physical fitness clubs with training equipment 1,070
Athletic club and gymnasiums, membership 1,591
Health club 3,362
Spas 4,769
Weight reducing clubs 133
Reducing facility 12
Slenderizing salon 45
Exercise facilities 404
Aerobic dance and exercise classes 867
Exercise salon 2,604
Membership sports and recreation clubs 10,241
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 5
Fitness & Recreational Sports Centers
(NAICS 71394)
Sub-Industries – 2010 Estimated Number of Employees
Total
Sub-Industries Employment
Physical fitness facilities 99,361
Physical fitness clubs with training equipment 18,979
Athletic club and gymnasiums, membership 47,098
Health club 102,308
Spas 60,671
Weight reducing clubs 1,620
Reducing facility 176
Slenderizing salon 387
Exercise facilities 4,949
Aerobic dance and exercise classes 9,549
Exercise salon 23,886
Membership sports and recreation clubs 184,492
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 6
Fitness & Recreational Sports Centers
(NAICS 71394)
5-Year Trend – Estimated Industry Sales ($Millions)
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Industry
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known Sales
Emps.
2008 882 1,064 1,494 3,062 2,763 5,432 2,812 525 130 114 18,279
2009 835 1,008 1,415 2,900 2,616 5,145 2,663 497 123 110 17,313
2010 876 1,057 1,484 3,042 2,744 5,396 2,793 522 129 115 18,159
2011 898 1,084 1,522 3,120 2,815 5,535 2,865 535 132 118 18,625
2012 972 1,173 1,646 3,375 3,044 5,986 3,099 579 143 127 20,144
5-Year Trend – Estimated Number of Establishments
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Establish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments
Emps.
2008 14,698 5,601 4,038 3,828 1,625 1,006 148 15 2 428 31,385
2009 14,215 5,417 3,905 3,702 1,572 973 143 15 2 414 30,359
2010 14,388 5,483 3,953 3,747 1,591 985 145 15 2 419 30,727
2011 14,148 5,391 3,887 3,685 1,564 968 142 14 2 412 30,216
2012 14,537 5,540 3,994 3,786 1,607 995 146 15 2 423 31,045
5-Year Trend – Estimated Number of Employees
Employee Size of Establishment Total
Year 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Employ-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ment
Emps.
2008 44,094 33,606 60,570 114,840 97,500 130,780 43,364 10,350 2,900 27,136 565,140
2009 42,646 32,502 58,580 111,068 94,297 126,484 41,940 10,010 2,805 26,560 546,892
2010 43,164 32,897 59,293 112,418 95,444 128,022 42,450 10,132 2,839 26,816 553,475
2011 42,444 32,348 58,303 110,542 93,851 125,885 41,741 9,963 2,791 26,496 544,365
2012 43,612 33,239 59,908 113,584 96,434 129,350 42,890 10,237 2,868 27,072 559,194
© 2011 Barnes Reports: U.S. Fitness and Recreational Sports Centers Industry 7
Fitness & Recreational Sports Centers
(NAICS 71394)
U.S. States – Estimated Number of Establishments
Year: 2011
Employee Size of Establishment Total
Area Name 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 >1000 Un- Estab-lish-
Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. Emps. known ments
Emps.
U.S. Total 14148 5391 3887 3685 1564 968 142 14 2 412 30216
Alabama 186 61 43 44 11 11 0 0 0 5 360
Alaska 30 14 12 12 5 3 0 0 0 1 76
Arizona 238 92 53 58 16 23 0 0 0 7 487
Arkansas 121 38 25 15 6 3 0 0 0 3 211
California 1371 589 424 491 254 89 15 3 0 45 3281
Colorado 275 101 66 67 30 16 1 0 0 8