BReports ARNES Fast Food Restaurants Industry NAICS 72221 n Market Reports n Industry Trends n Demographic Data Edition 2011 by BarnesReports

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The Fast Food Restaurants Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, fast food chains, drive-in restaurants, carry-out only restaurants, delicatessens, and ice cream stands.

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									BReports
     ARNES
Fast Food Restaurants
Industry (NAICS 72221)


             n Market Reports

             n Industry Trends

             n Demographic Data




   Edition   2011
                      © C. Barnes & Co.
                 Fast Food Restaurants Industry
                         (NAICS 72221)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2010 Estimated Industry Sales ($Millions)
          Sub-Industries - 2010 Estimated Number of Establishments
          Sub-Industries - 2010 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2012 U.S. States - Estimated Number of Establishments
          2012 U.S. States - Estimated Industry Sales ($Millions)
          2012 U.S. States - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          2012 U.S. Metropolitan Areas - Estimated Number of Establishments
          2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2012 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2011 Barnes Reports: U.S. Fast Food Restaurants Industry                      1
                        Fast Food Restaurants Industry
                                (NAICS 72221)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Fast Food Restaurants Industry                                                 2
                      Fast Food Restaurants Industry
                              (NAICS 72221)

Industry Definition and Related Industries

NAICS 72221: Fast Food Restaurants. This industry comprises
establishments primarily engaged in the retail sale of prepared food
and drinks for on-premise or immediate consumption. Caterers and
industrial and institutional food service establishments are also included
in this business.




Related Industries
          Full-Service Restaurants
          Grocery Retailers
          Grocery Wholesalers
          Packaged Food Manufacturing

U.S. Census Categories
NAICS 72221 – Fast Food Restaurants is almost comparable to:
100% of SIC 5812 – Limited Service Restaurants

Sub-Industries
Eating places
Ice cream, soft drink and soda fountain stands              Coffee shop
Concessionaire                                              Delicatessen (eating places)
Frozen yogurt stand                                         Drive-in restaurant
Ice cream stands or dairy bars                              Fast-food restaurant, chain
Snow cone stand                                             Fast-food restaurant, independent
Soda fountain                                               Food bars
Soft drink stand                                            Grills (eating places)
Fast food restaurants and stands                            Hamburger stand
Box lunch stand                                             Hot dog stand
Carry-out only (except pizza) restaurant                    Sandwiches and submarines shop
Chili stand                                                 Snack bar

     © 2011 Barnes Reports: U.S. Fast Food Restaurants Industry                                 3
                              Fast Food Restaurants Industry
                                      (NAICS 72221)

Industry Establishments, Sales & Employment Trends

                                                            Year                                  Percent Chg. Year-to-Year
                                   2008        2009         2010        2011         2012        08-09 09-10 10-11 11-12
Establishments                      275,151      274,326     279,501      281,518     288,584        -0.3%         1.9%        0.7%   2.5%
Sales ($Millions)                   158,631      150,165     157,050      160,377     168,314        -5.3%         4.6%        2.1%   4.9%
Employment                        4,820,405 4,805,759 4,896,751 4,931,773 5,055,879                  -0.3%         1.9%        0.7%   2.5%




Industry Ratios

                                                            Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010        2011         2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.      0.58   0.55                               0.56         0.57        0.58       -5.1%         2.6%        1.4%   2.4%
Sales ($)/Emp.       32,908 31,247                            32,072       32,519       33,291       -5.0%         2.6%        1.4%   2.4%
Emps. per Estab.       17.5   17.5                               17.5         17.5        17.5        0.0%         0.0%        0.0%   0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2010                   1-4          5-9        10-19        20-99 100-499 500+                          Total
                                  Emps.        Emps.       Emps.        Emps. Emps. Emps.
Firms                                80,351       35,743      32,436       29,167        4,381         907                  182,986
Establishments                       82,298       43,987      63,962       82,102        1,052            6                 279,503
Payroll ($Millions)                    2,648       2,549        4,419      11,448        8,989      19,301                   49,354


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Fast Food Restaurants Industry                                                                             4
                   Fast Food Restaurants Industry
                           (NAICS 72221)

Sub-Industries – 2010 Estimated Industry Sales ($Millions)

                                                                  Total
                     Sub-Industries                              Sales
            Eating places                                         $27,433.9
            Ice cream, soft drink and soda                          $6,515.3
            Fast food restaurants and stands                          $767.3
            Box lunch stand                                            $13.3
            Carry-out only (except pizza)                             $819.4
            Chili stand                                                $32.4
            Coffee shop                                           $12,465.4
            Delicatessen (eating places)                            $2,074.6
            Drive-in restaurant                                     $1,712.7
            Fast-food restaurant, chain                           $94,763.4
            Fast-food restaurant, independent                         $807.1
            Food bars                                                 $159.5
            Grills (eating places)                                  $4,042.8
            Hamburger stand                                           $233.2
            Hot dog stand                                             $147.3
            Sandwiches and submarines shop                          $4,882.8
            Snack bar                                                 $134.2



Sub-Industries – 2010 Estimated Number of Establishments

                                                                  Total
                     Sub-Industries                          Establishments
            Eating places                                            116,466
            Ice cream, soft drink and soda fountain stands            18,153
            Fast food restaurants and stands                           3,830
            Box lunch stand                                              107
            Carry-out only (except pizza) restaurant                   4,787
            Chili stand                                                  141
            Coffee shop                                               17,738
            Delicatessen (eating places)                               8,402
            Drive-in restaurant                                        6,328
            Fast-food restaurant, chain                               56,879
            Fast-food restaurant, independent                          3,570
            Food bars                                                    386
            Grills (eating places)                                    11,667
            Hamburger stand                                            1,374
            Hot dog stand                                              1,659
            Sandwiches and submarines shop                            26,565
            Snack bar                                                  1,074


  © 2011 Barnes Reports: U.S. Fast Food Restaurants Industry                   5
                   Fast Food Restaurants Industry
                           (NAICS 72221)

Sub-Industries – 2010 Estimated Number of Employees

                                                                Total
                     Sub-Industries                          Employment
            Eating places                                       1,560,687
            Ice cream, soft drink and soda fountain stands        242,058
            Fast food restaurants and stands                       51,020
            Box lunch stand                                         1,063
            Carry-out only (except pizza) restaurant               50,034
            Chili stand                                             1,957
            Coffee shop                                           232,748
            Delicatessen (eating places)                           69,112
            Drive-in restaurant                                   148,265
            Fast-food restaurant, chain                         1,985,848
            Fast-food restaurant, independent                      50,340
            Food bars                                              15,971
            Grills (eating places)                                178,719
            Hamburger stand                                        16,584
            Hot dog stand                                           9,864
            Sandwiches and submarines shop                        269,369
            Snack bar                                              10,941




  © 2011 Barnes Reports: U.S. Fast Food Restaurants Industry                6
                    Fast Food Restaurants Industry
                            (NAICS 72221)

5-Year Trend – Estimated Industry Sales ($Millions)

                                           Employee Size of Establishment                                          Total
  Year      1-4         5-9        10-19      20-49      50-99      100-249 250-499 500-999 >1000       Un-        Industry
            Emps.       Emps.      Emps.      Emps.      Emps.      Emps. Emps. Emps. Emps.             known      Sales
                                                                                                        Emps.
  2008         12,153     12,991     31,484     55,994     27,080      12,701    4,130    900       0      1,200       158,631
  2009         11,504     12,297     29,803     53,005     25,635      12,023    3,910    852       0      1,135       150,165
  2010         12,031     12,861     31,170     55,435     26,810      12,574    4,089    891       0      1,188       157,050
  2011         12,286     13,134     31,830     56,610     27,378      12,841    4,175    910       0      1,212       160,377
  2012         12,894     13,784     33,405     59,412     28,733      13,476    4,382    955       0      1,273       168,314



5-Year Trend – Estimated Number of Establishments

                                           Employee Size of Establishment                                          Total
  Year      1-4         5-9        10-19      20-49      50-99      100-249 250-499 500-999 >1000       Un-        Establish-
            Emps.       Emps.      Emps.      Emps.      Emps.      Emps. Emps. Emps. Emps.             known      ments
                                                                                                        Emps.
  2008         81,017     43,302     62,967     69,992     10,832        977       59       6       0      6,000       275,151
  2009         80,774     43,172     62,778     69,782     10,800        974       59       6       0      5,982       274,323
  2010         82,298     43,987     63,962     71,099     11,003        992       60       6       0      6,095       279,503
  2011         82,892     44,304     64,424     71,612     11,083       1,000      60       6       0      6,139       281,516
  2012         84,972     45,416     66,041     73,409     11,361       1,025      62       6       0      6,293       288,586



5-Year Trend – Estimated Number of Employees

                                           Employee Size of Establishment                                          Total
  Year      1-4         5-9        10-19      20-49      50-99      100-249 250-499 500-999 >1000       Un-        Employ-
            Emps.       Emps.      Emps.      Emps.      Emps.      Emps. Emps. Emps. Emps.             known      ment
                                                                                                        Emps.
  2008        243,051    259,812    881,538 2,239,744     660,752     129,941   17,995   3,636      0    383,936      4,820,405
  2009        242,322    259,033    878,895 2,233,028     658,771     129,551   17,941   3,625      0    382,592      4,805,759
  2010        246,893    263,919    895,475 2,275,153     671,198     131,995   18,279   3,693      0    390,144      4,896,751
  2011        248,675
								
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