PR Log - Snowsports Industries A

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         Snowsports Industries America (SIA) Snow Show Celebrates with Olympic Cowbells

       By Elisabeth Halvorson,
       Dated: Jan 25, 2010

       Snowsports Industries America (SIA) Snow Show will use cowbells from as race trophies and
       custom promo bell for race spectators.

       As with any Olympic snow sport, the sound of ringing cowbells will cheer on athletes during the On-Snow
       Demo/Free Ride Fest at the SnowSports Industries America (SIA) Snow Show, February 1st and 2nd at
       Winter Park Resort in Colorado. The show has moved to the mountains after 37 years in Las Vegas, and to
       celebrate, SIA organizers have ordered custom commemorative cowbells by, distributor of
       fun and cowbells to sporting events, fundraisers and businesses.

       In addition to SIA-logoed bells for race spectators, specially-engraved, gold-colored MOEN cowbells,
       which became very popular at the Olympic Winter Games in Lillehammer, Nagano, Salt Lake, and Torino,
       will be awarded to the top three winners of each race.

        The distinct MOEN bells are made of iron and coated with brass recycled from spent ammunition
       cartridges on Norwegian military practice ranges. Each bell hangs from a ribbon designed with 70 flags
       from around the world, making it a perfect and meaningful souvenir for winners, just days before the 2010
       Olympics in Vancouver.

        “Cowbells are synonymous with Nordic and Alpine racing, and we wanted to bring a European
       authenticity to our uphill/downhill randonee-type race,” said Dave Wray, Western Regional Manager for
       SnowSports Industry America. “We will achieve that with MOEN bells and custom promo bells from Elisabeth Halvorson has been fantastic to work with as we developed the plan for our first
       competitive race.”

        Cowbell medals will go to the fastest overall individual finisher and top three teams in three categories of
       the uphill/downhill race. The On-Snow Demo/Free Ride Fest at the SIA Snow Show, held immediately
       after the SIA Show in Denver, is expected to bring more than 4,000 retail buyers and industry folks to the
       mountain for two days of parties, demos and its inaugural competition event.

        Spectators will find owner Elisabeth Halvorson and members of her team spreading cheer
       and, in the words of a popular Saturday Night Live skit, “more cowbell!” up and down the hill.

        "Custom engraved MOEN Bells of Norway make excellent, usable trophies,” said Halvorson. “Plus they
       are a "green" product... from bullets to bells! Some think we just sell tons of cowbells, but what we really
       do is help create FUN events and memories." supplies race fans all over the country with collectible and promotional cowbells of all sizes
       and different styles. The company is the exclusive distributor of MOEN bells in North America.

        For more information, visit



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PR Log - Global Press Release Distribution adds panache to any event with specialized bells and unique ribbons that can be used as
noisemakers, decoration, or collectibles. The expert on the history and symbolism of bells, company
founder Elisabeth Halvorson helps businesses, fundraisers and other organizations “ring in” excitement.
Cowbells turn spectators into participants and heighten the animation and exuberance of any crowd. The
catchphrase “more cowbell” has become a popular slogan and pop culture phenomenon since being
featured in a Saturday Night Live sketch with Will Ferrell and Christopher Walken. For more information,
go to and

Category           Skiing
Tags               cowbells, skiing, sia, snow sports, denver, ski racing, cowbell, ski race
Email              Click to email author
Phone              801-201-0709
City/Town          Corte Madera
State/Province     California
Country            United States

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