Marketing Your Practice: Custom Post Cards and Greeting Cards
By Marie Swift During my Live Discussion Forum for SourceMedia on AdvisorMax in December 2006, we discussed the power of handwritten notes and how you can go one step further to build affinity by writing that note on a custom greeting card. I promised to post some examples, not just of the custom greeting cards that my firm has done over the years, but of custom postcards designed to create and enhance a feeling of being personally related. After all, people do business with people they like and trust. Anything we can do to boost our likeability factor is a good investment.
Yours in Creative Alliance, Marie Swift
CUSTOM POST CARDS Artwork by a graphic designer Uploaded to an online postcard system Sent via US Mail, directly from the vendor to a mail merged recipient list
New Year’s Postcard – sample #1
New Year’s Postcard - sample #2
New Year’s Postcard - sample #3
CUSTOM POST CARDS Artwork by a graphic designer Uploaded to an online postcard system Sent via US Mail, directly from the vendor to a mail merged recipient list
CUSTOM GREETING CARDS Graphics by professional cartoonist Output via color laser jet, cut and folded at a local “quick print shop”
CUSTOM GREETING CARDS Artwork by a graphic designer Output via color laser jet, cut and folded at a local “quick print shop”