Docstoc

custom greeting cards

Document Sample
custom greeting cards Powered By Docstoc
					Marketing Your Practice: Custom Post Cards and
Greeting Cards
By Marie Swift

During my Live Discussion Forum for SourceMedia on AdvisorMax in December 2006, we
discussed the power of handwritten notes and how you can go one step further to build affinity
by writing that note on a custom greeting card. I promised to post some examples, not just of the
custom greeting cards that my firm has done over the years, but of custom postcards designed to
create and enhance a feeling of being personally related. After all, people do business with
people they like and trust. Anything we can do to boost our likeability factor is a good
investment.

Yours in Creative Alliance,
Marie Swift
CUSTOM POST CARDS

Artwork by a graphic designer
Uploaded to an online postcard system
Sent via US Mail, directly from the vendor to a mail merged recipient list



New Year’s Postcard – sample #1
New Year’s Postcard - sample #2




New Year’s Postcard - sample #3
CUSTOM POST CARDS

Artwork by a graphic designer
Uploaded to an online postcard system
Sent via US Mail, directly from the vendor to a mail merged recipient list
CUSTOM GREETING CARDS
Graphics by professional cartoonist
Output via color laser jet, cut and folded at a local “quick print shop”
CUSTOM GREETING CARDS
Artwork by a graphic designer
Output via color laser jet, cut and folded at a local “quick print shop”