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Social Consiousness in a Company - Single Page Term Paper


Social Consiousness in a Company - Single Page Term Paper

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									                               Social Consciousness in a Company

BENEFICIAL. Business people exercise leadership in the community as well as the commercial
world, yet we know little about the magnitude, form and significance of their engagement in this
other leadership arena.

In many ways, it has been the invisible side of leadership. We know that community
involvement is widespread, deep and clearly beneficial to their businesses.

Strong corporate social performance both benefits from and contributes to strong financial
performance in a “virtuous circle.” You get rewarded right away because you’ll be known as a
company that is conscious of its social responsibility. You’ll attract better quality employees.

A company’s capacity to create competitive advantage starts with its ability to attract talent. The
younger generation wants an involved corporation, a company that is making a contribution.
Community service also helps companies identify new sources of talent.

There is a widespread belief among executives that supporting employees’ community service
activities enhances employee commitment and retention. Financial incentives can be matched by
firms trying to lure away managers, so the glue that makes an employee stay is often non-

Community service is a form of job enrichment. Studies confirm that volunteer programs
significantly increase employee morale, loyalty and productivity, all of which contribute to
enhanced business performance.

Working with nonprofit organizations, particularly as a board member, is seen as
developmentally useful both for junior and senior managers in several ways.

Board service may enable younger managers to engage in tasks, such as mission and policy
formulation, strategic planning and resource allocation, that they would not yet do in their daily
jobs. Many managers report that such experiences—obtained at lower risk to the company and
themselves—increased their self-confidence as well as skills.

For more senior managers, professional development comes from broadening exposure to people
and organizations. The expanded interaction enables executives to escape their insularity. The
added stimulus of interacting with more diverse colleagues enriches perspectives and enhances

Breadth of view and understanding are vital capabilities for top leadership. Nonprofit service
helps managers learn to lead when they can’t order people to cooperate. They have to lead with

their ability, passion and conviction, not their formal authority.

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