SUPERBRANDS ANNUAL 2010 SuperbrandsDigital.com MAGNET TRADE launched to speciﬁcally serve registered small counters have been opened since builders and kitchen installers. 2008, creating more than 150 additional jobs. Magnet Trade kitchens and joinery products are manufactured at the Magnet Group’s own UK New kitchen designs and joinery factories in Keighley and Darlington. All kitchen products are continually being cabinets and worktops have been awarded the added to the Magnet Trade range. British Standards Institute Kitemark and most Recent introductions include also carry FIRA Gold Award Certiﬁcation. folding internal and external doors as well as curved kitchen cabinets. Magnet Trade takes its social and environmental responsibilities seriously. All Promotion softwood timber windows supplied are FSC Magnet Trade provides its Magnet Trade is dedicated to supporting the businesses of small builders and kitchen ﬁtters certiﬁed. Kitchen cabinets are manufactured trade professional customers from wood sourced from a combination of with a comprehensive range of throughout the UK via a growing network of more than 200 branches. Each offers an extensive, sustainable forests and recycled materials. printed and online resources, all The company is actively working to reduce its designed to give them a genuine varied and high quality range of rigid cabinet kitchens, doors, windows and other joinery carbon emissions by investing in more fuel- competitive edge over their rivals. offers bulletin, titled The Deal, and the products, designed and priced to enable trade professionals to win business from those efﬁcient vehicles and improving delivery ﬂeet trade customer magazine, The Mag, which efﬁciency. This has resulted in 47,000 fewer To help builders secure orders, Magnet Trade is distributed free to account holders and is who want to improve their homes. miles being driven each year. also produces a wide range of marketing available in branches, also on a quarterly basis. collateral aimed at the end user, including its Point of sale displays in Magnet Trade branches Magnet Trade also recognises the importance glossy product brochure, titled The Book, as still play an important role, highlighting offers of supporting both customers’ and colleagues’ well as a price guide for consumers called The and products that are available. communities, providing sponsored kits for local List. There is also a version of The List which sports teams and sponsoring the Northern is aimed towards the trade but can be used in Recognising the increasing importance of new Echo’s Local Heroes awards, recognising the conjunction with the consumer edition. technology to trade professionals, the company achievements of grassroots sport in the North East. also targets its customer base via media such In addition to this, the newly expanded Magnet as email and SMS. Recent Developments Trade website includes a dedicated consumer In 2001 Sweden’s Nobia Group, Europe’s section which enables the trade to reach the biggest kitchen company, purchased home improvers who prefer to choose their Brand Values Magnet for £134 million and invested heavily, products online. Magnet Trade is a strictly trade only brand. transforming Magnet Trade showrooms and Underlying all brand communications is the adding more stock and branch staff. Regular discounts and promotions aim to further objective of enabling trade professionals to enhance the competitive edge of Magnet Trade’s attain ‘The Edge’ over their rivals by offering Market The company’s active customer base has customers. Account holders are informed about high quality home improvement products Magnet Trade operates in the £4 billion trade doubled since 2006 and as demand for its this activity through regular communications, at low and frequently discounted prices. kitchen and joinery market. Its main customers products increases, further investment has including a log-in, trade only section of the website, This enables Magnet Trade customers to offer are small local builders typically one or two resulted in the Darlington factory being where customers can also pay their account bill. home improvers a better result at a lower cost, person businesses who undertake home converted into an ultra-modern ‘assemble to backed by the kudos of the Magnet name with improvement projects for private homeowners. order’ facility, manufacturing around 20,000 Other communications material include its reputation for quality and design ﬂair. kitchen cabinets a week. Twenty new trade monthly statement inserts, the quarterly A strong trend in this sector is away from magnettrade.co.uk Do It Yourself towards Done For Me. Magnet Trade’s mission is to enable small building ﬁrms to prosper by meeting this demand. Things you didn’t know about Magnet Trade The company’s principal competitors are Howdens Joinery and Benchmarx, plus general builders merchants such as Jewson Magnet was established when Tom and Travis Perkins. The joinery range encompasses internal Achievements Duxbury swapped his horse (called and external doors, French and folding Magnet was founded in 1918 in Bingley, West Magnet) for a ﬁre lighting company. Product doors, windows, stair parts and ﬂooring, Yorkshire, becoming Britain’s largest joinery Magnet Trade deﬁnes itself as ‘The Kitchen plus general joinery items including manufacturing company by 1975. It was also During World War II, Magnet helped and Joinery Specialists’ and the product hardware, sawn timber and sheet materials. a founder member of the FTSE 100 share the war effort by manufacturing offering reﬂects this with a range of more index in 1984. munitions boxes. than 40 rigid cabinet kitchen designs, Trade professionals are further supported by complemented by worktops, sinks and expert advice from trade counter staff, free Magnet established separate retail and If all the kitchen units sold by Magnet taps, handles and accessories ranging kitchen planning and design and the ability trade divisions in 1990, recognising that Trade each year were stacked on from lighting to storage solutions as well to offer bespoke joinery products via Magnet the two markets had very different service top of each other they would reach as cooking, washing and cooling appliances. Trade’s made-to-measure service. requirements. The Magnet Trade brand was past the International Space Station, 350km above the Earth. 1918 1920s 1960 1970 1990s 2001 2006 2009 2010 2009 Each year, Magnet Trade sells more Magnet is established The company pioneers The ﬁrst branch is Kitchen products Separate retail and Magnet is purchased The Darlington Magnet Trade’s The Magnet Trade Meanwhile, its than 600,000 timber doors and in Bingley, West the mass production opened in Birmingham, are introduced. trade divisions are by Swedish kitchen kitchen manufacturing website is relaunched kitchen range Joinery range more than one million sheets of Yorkshire. of joinery, doors quickly followed by Only one style is formed. Magnet Trade company Nobia, for facility becomes fully with additional features now includes 12 encompasses doors, plasterboard. and windows. more across the UK. offered for the next launches a range of £134 million. dedicated to assemble to help its customers Contemporary styles, windows, ﬂooring nine years. kitchens speciﬁcally to order jobs. win new business. nine Modern Classics and stairs. Magnet Trade is part of Nobia, for the small local as well as ﬁve builder market. Traditional styles. Europe’s largest kitchen company.