DREW KEEGAN
                                                              DREW KEEGAN E-MAIL

   Sorrento Cheese 9th Street Italian Market Festival
                  Dates Set for 2008;
  Festival Named to Travelocity’s list of “Local Secrets,
                      Big Finds”
(PHILADELPHIA, PA) - Philadelphia’s biggest “block party” returns on Saturday, May
17 and Sunday, May 18, 2008. The merchants of the neighborhood that star chef Mario
Batali calls “America’s Best Little Italy” invite you to the Sorrento Cheese 9th Street
Italian Market Festival featuring live entertainment, games and food booths plus the
Italian Market’s dazzling array of homemade sausages, delicious cannolis, imported
meats and cheeses, luscious cappuccino, butcher-cut beef and poultry, specialty
cookware, and fresh pastas. And, of course, the bounty of produce sold from the open-air
carts that are the cornerstone of what is today the longest continuing operating outdoor
market in the USA.

Boasting the most recent recognition of Travelocity’s Local Secrets, Big Finds editors
as one of America’s best local attractions, the 2008 year’s Ninth Street Italian Market
Festival recognizes both the Italian roots of the community and the cultural diversity of
today’s merchants and residents. Visitors will enjoy artists who popularized “The Sound
of Philadelphia”, Italian crooners, Trinidadian steel drummers, mariachi bands, and much
more while enjoying any number of ethnic culinary delights. Sunday visitors are invited
to enjoy the St. Paul Parish Procession of Saints. It’s this eclectic cultural mix, with a
clear Italian emphasis, that led to the Festival’s inclusion in the Local Secrets collection
and attracts nearly 200,000 visitors who stroll the 10 block 9th Street Italian Market from
10 to 5 each day.

Local Secrets, Big Finds is packed with treasures that no other guidebook boasts. A
comprehensive list of unique places worth discovering, this online collection will send
you straight to the heart of your destination. It showcases hidden gems across the country
that tourists often overlook but are the very places where the locals go. Ranging from
restaurants and cafes to markets and shopping areas, these places celebrate America in
everything from its rugged beauty and captivating sunsets to its fabulous food and fun
festivals. Some can even be found in your very own backyard.

"Our expansive collection of local secrets is one of the most valuable tools for travelers in
search of authentic local flair or unique charm,” Amy Ziff, Travelocity editor-at-large,
said, adding that both locals and visitors can use the list to find wonders in their
hometown or vacation destination. “This list has been created by travelers for travelers,
and we are proud to have selected Italian Market Festival as one of our big finds.”

In describing the Sorrento Cheese 9th Street Italian Market Festival Travelocity writes
that visitors will “[e]xperience a festival that witnesses the merging of different aspects of
the city’s culture, most notably Italian American. So go from shop to shop, eat delicious
food, meet a few fellow Philadelphians, all the while watching the festival’s highlights,
such as the Big Cheese Competition and St. Paul Parish’s Procession of Saints. You’ll
come away having had a lot of fun and with a refreshed love of the city.

Judy Faye, executive director of the Festival producing agency CCPF, welcomed the
recognition of Travelocity. "From the outset our title sponsor Sorrento Cheese wanted the
Festival to recognize the Market’s ‘Taste, Tradition and Transformation.’ For the past
five years now it has helped shape our programming philosophy. All of us involved are
grateful that Travelocity’s members recognized the blend of traditional and contemporary
foods, cookware and entertainment that makes the Festival and The Market such a great
destination. So clear your calendar for the third weekend in May and prepare to be

Information on Festival activities, sponsorship information and exhibitor applications can
be found at

About the Sorrento Cheese 9th Street Italian Market Festival
The 9th Street Italian Market Festival was launched in 1971 as a way for neighbors to
celebrate, while introducing the uninitiated to this Philadelphia gem. Originally held in
October, the festival ran continuously until 1985 and included activities and
entertainment such as a greased pole climb, stages of string bands and other entertainers,
and food stands filled with grandma’s secret Italian recipes. In 1990, the festival was
moved to May in order to capitalize on the bounty of fresh foods available in the spring.
The festival continued until 1997, when it was suspended due to area construction.
Unfortunately, this break in momentum was not overcome and the annual festival existed
only in memories. At its height, the festival drew a crowd of an estimated 150,000
attendees. Local merchants and residents were eager to reincarnate the festival. Sorrento
Cheese, a company with a long history of community involvement, readily agreed to help
underwrite the festival. To the delight of all, the newly named “Sorrento Cheese 9th
Street Italian Market Festival” is now in its sixth year.

About Sorrento Cheese
In 1947, Louis Russo joined with two partners to form the Sorrento Cheese Company.
The three men made Italian cheese in the family tradition that Louis had brought with
him from his birthplace in Sorrento, Italy. Sorrento is one of the leading producers of
Italian soft cheese and snack cheese products in the United States, providing products to
retail, foodservice and industrial customers. More information may be found at Sorrento
Cheese or Precious Cheese.

About Local Secrets, Big Finds
After querying millions of Travelocity members to find out about the favorite
quintessential finds in their area, Travelocity’s team of editors culled down more than
10,000 customer responses to unearth the best local spots in each state and is now sharing
the third edition of Local Secrets, Big Finds with vacationers across the country. The list
highlights 295 winners in the United States. More insider secrets from around the world
will launch later this year.

About Travelocity
Travelocity® is committed to being the traveler's champion -- before, during and after the
trip – and provides the most comprehensive and pro-active guarantee in the industry – see for details. This customer-driven focus, backed by 24/7
live phone support, great prices and powerful shopping technology has made Travelocity
the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006.
Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business®
for corporate travelers,, a leader in European online travel and ZUJI, a
leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation,
a world leader in travel commerce.

About IgoUgo
IgoUgo is one of the most popular online travel communities in the world. Its 350,000
members—all passionate travelers—share firsthand travel experiences, advice, and
photos, with candid tips and inspiring stories covering more than 5,500 destinations. Site
users can search by keyword to find reviews by like-minded travelers, as well as
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return for writing reviews, IgoUgo members accrue valuable points redeemable for gift
certificates, frequent-flyer miles, and other rewards. IgoUgo has garnered top industry
honors, including being named one of Forbes’ “Best Travel Sites” in 2006, a Webby
Award for “Best Travel Site in the U.S.,” a “Top Travel Site” ranking from USA Today,
and “Best Travel Community” and “Top Travel Site” commendations from Yahoo
Internet Life.


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