Customer _consumer_ Profile Sheet

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Customer _consumer_ Profile Sheet Powered By Docstoc
					CUSTOMER PROFILE SHEET – Individual consumer

Date:

Team Member:

Customer group and ID:




Demographics

          Age


        Gender


  Marital Status


   Race/Ethnic
     Group

   Family Size


        Religion


         Other




Sociographics

   Occupation


  Income level


   Disposable
     income

   Social class


    Education


         Other




Psychographic/lifestyle

 Personality type

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    Self-image


     Cultural
    influences

     Interests


       Other




Geographics

      Location


       Climate


        Other




Purchasing Behaviour

What is their role in
the decision making
  process – initiator,
 influencer, decider,
     buyer, user?


    What are they
currently purchasing,
where from and why
  - what needs are
 they trying to fulfil
with these products?


How do they pay for
 their purchases?


What are their usage
    patterns or
   frequency of
     purchase?


Are they loyal? Can
     long term
  relationships be
        built?


   When making a
 purchasing decision
  does it generally
    involve routine
behaviour, extensive
 problem solving or
   limited problem
       solving?
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Are there deviations
   in regional and
 seasonal purchase
 patterns and why?


What is their ability
     to buy?


 What timeframes do
they have for making
     decisions?


  What affects the
  decision making
   process – social
values, norms, roles,
    culture, social
 classes, the family
         etc.?




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