Hip Digital Media Acquires Promotional Currency
Hip Digital Media, the leading digital promotions company has announced that it has acquired
Dallas based Promotional Currency.
Menlo Park, CA, September 23, 2010 --(PR.com)-- Hip Digital Media, the leading digital promotions
company has announced that it has acquired Dallas based Promotional Currency. “Promotional Currency
has deep domain expertise in promotions pricing, risk management, as well as a long history in creating
innovative promotions with multiple content types. Combining Promotional Currency's industry
leadership with Hip's technology will enable us to create more engaging, measurable and impactful
promotional experiences,” says Baris Karadogan, CEO of Hip Digital. Clients and brands who work with
the two companies will now benefit from a unified team that can easily implement turn-key digital music
promotions, underwriting of promotions risk, rewards programs, and mobile promotions.
“Promotions in the future have to span multiple device and multiple content types. Combining our
strengths with Hip Digital gets us one step closer to delivering the next generation of promotions,” says
Cyndi Walker, Director of Operations. Hip Digital served as Promotional Currency's exclusive partner for
digital music for over a year, providing its full catalog of over three million MP3 tracks as well as
custom-branded online music stores, turnkey solutions for rewards and loyalty programs, and the PACE
content management system, a self-serve tool, whereby brands can build their own promotions that are
integrated into their own websites.
The organization's leadership will reside in their Menlo Park and Dallas offices with a unified goal of
continuing to deliver the best in technology, licensing and processes to help brands from all industries
create a digital entertainment experience with their target audiences. As a combined entity Hip Digital has
now created more than 2000 promotions reaching 150M consumers.
About Hip Digital:
Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and
programs that link brands with their consumers markets. Holding MP3 licenses from all 4 major labels in
the US, United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital
music campaigns for Fortune 500 brands and online media companies. Experience Hip Digital's suite of
services at www.hipdigitalmedia.com.
About Promotional Currency: Headquartered in Dallas, Texas, Promotional Currency is a promotions and
promotional risk coverage company that merges digital technology in the form of digital music, ringtones,
skins and more with turnkey, fixed-cost solutions for the promotional marketplace. Additionally,
Promotional Currency protects companies from over-redemption liability with its in-depth promotional
risk coverage and underwriting capabilities, enabling large-scale programs that increase brand awareness
and user experience. Visit www.promotionalcurrency.com to learn more.
Hip Digital Media
404 705 8885
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/264551