RETAIL DESIGN FOR 2008: THINKING OUTSIDE THE BIG BOX
MICHEL MCCLUNG LAUREL TEMME JAKE SPACEK
RETAIL..PLAYGROUND FOR ADULTS?
• EVER BREAK SOMETHING AND DON’T LOOK FOREWARD TO REPLACING IT? • BUT WHEN YOU DO, YOU WALK INTO THE PLAYGROUND YOU ONCE BOUGHT SOMETHING AT? • “DESIGNERS WHO TOUT THE STORE’S VIRTUES, BUT RATHER A REDEFINITION OF A RETAIL STOREFRONT AS STRICTLY A COMMERICAL MEDIUM.”
RETAIL IS BECOMING MORE EMOTIONAL
• NOT ABOUT PRODUCT ANYMORE! • IT’S CREATING A STORY AROUND THE BRAND • UNIQUE ENVIRONMENT • SENSORY EXPERIENCE
DESTINATION PLACE
• • • • SOFTER AND FRIENDLIER MORE CONDUCTIVE TO LIVING NOT JUST SHOPPING “TRIUMPH WITH CREATIVITY OVER MONEY”
TRENDS
• PACO UNDERHILL SAID, “THERE ARE SEVERAL TRENDS DRIVING RESULTS • LIGHTING • USE OF GREEN PRODUCTS • INTIMATE RETAIL SPACE • SMELL(I.E. NOVA SCOTIA)
CONCLUSION
• THE STORE IS WHERE THE CONSUMER HAS THE ULTIMATE EXPERIENCE. • GOAL: IF THE CUSTOMER SEES A BRAND ADVERTISEMENT, THEY RECALL IT BACK TO THE STORE. • ON ALL LEVELS MORE FULFILLING!
SOURCE
• RETAIL DESIGN FOR 2008: THINKING OUTSIDE THE BIG BOX. BY: NEWMAN, ERIC, BRANDWEEK, 10644318, 12/17/2007, VOL. 48, ISSUE 46. DATABASE: ACADEMIC SEARCH PREMIER