World’s Greatest Spokesperson in the World Evolves in New Nationwide Insurance Ads by EON

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									World’s Greatest Spokesperson in the World
Evolves in New Nationwide Insurance Ads
September 22, 2010 11:55 AM Eastern Daylight Time  

COLUMBUS, Ohio--(EON: Enhanced Online News)--Starting in September, Nationwide Insurance will begin to
unveil several new ads featuring the World’s Greatest Spokesperson in the World. Production is complete on a new
group of insurance ads for the campaign, which was introduced earlier this year.

“The World’s Greatest Spokesperson in the World will continue to evolve as we learn what customers really like
about the character and the messages he shares,” said Jennifer Hanley, senior vice president of marketing for
Nationwide. “Through careful measurement, this campaign is helping us understand what customers really want from
their insurance company and we are responding with new customer offerings that will be highlighted in the new ads.”

The first new ad, which begins airing today, will promote the Nationwide Family PlanSM, a product offering that
extends auto insurance discounts to members of a customer’s household, including teen drivers. The ad
demonstrates how customers could save up to 25 percent over competitors when adding a new driver to their policy
through the Nationwide Family Plan. Customers can take advantage of Nationwide Family Plan discounts for their
children and other qualifying household family members.

More new ads will be introduced in coming months.

Since the campaign was introduced in the spring, Nielsen data shows that it has outperformed competitors in
markets where Nationwide focuses its media buy.

Additional Links

World’sGreatestSpokesperson.com

World’s Greatest Spokesperson on Facebook

Nationwide Insurance

More information about the Nationwide Family Plan

About Nationwide Insurance

Nationwide Insurance, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and
financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of
personalized insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance,
farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings
plans and health and productivity services. Visit www.nationwide.com.

Contacts
Nationwide Insurance
Mike Switzer,614-249-4092
switzem1@nationwide.com

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