Integral’s ‘FX-in-the-Cloud’ Concept Leapfrogs
Established Performance and Productivity
l Both speed of trade execution and time-to-market break barriers
l Industry awards and customer response validating approach
September 22, 2010 03:05 AM Eastern Daylight Time
CHICAGO & MOUNTAIN VIEW, Calif.--(EON: Enhanced Online News)--Integral Development Corp.
(www.integral.com), a leading provider of FX trading solutions and services, announced today record speed in both
trade execution and time-to-market deployment of new systems. The company takes this as validation that the ‘FX-
in-the-cloud’ concept that the firm has been promoting for the past several years is proving itself to be far superior
to other solutions. It allows active market participants to enter or expand their FX business with zero additional
capital investment, offers them a wide variety of risk management capabilities, and allows them to benefit from added
flexibility in managing their mix of liquidity providers, prime brokers and customer segments.
Cloud computing, a new concept that is the base for Integral’s ‘FX-in- the-cloud’ initiative, delivers dramatic cost
reductions due to the fact that every participant is using a shared IT infrastructure and support organization. Integral
develops and manages FX trading applications that are deployed all over the world as white-labeled solutions to
ensure that the end customer always sees the brand of his or her broker or bank. Also, deployments are usually
realized in weeks, not months or years, as is often the case with the old license-and-install software model.
“Our customers tell us that our systems are simply the best when it comes to speed of execution and speed of roll-
out; and the word is spreading,” said Harpal Sandhu, CEO, Integral Development Corp.
Integral’s ‘FX-in-the-cloud’ concept further offers wide-ranging business flexibility, allowing a bank or broker to
organize and automate their FX business exactly the way they have it. Starting with increased flexibility in how to
tailor their liquidity to different customer segments, they can also define business processes and risk management
strategies to an extent not available from other providers.
“Integral is leading the industry in providing a broker like us with the flexibility to develop StoneX, our own private
exchange, based on their FX Grid,” said Edgar Ramon, Global Head of FX, FCStone. “Because all of Integral’s
solutions are delivered on demand, we can optimize our business today but as easily change rules or augment its
composition tomorrow, if our needs change. At any time, we know it will be organized and perform exactly the way
we intended it to do. ”
Industry awards providing third-party validation
Over the summer, Integral was recognized twice by Profit & Loss Magazine in the magazine’s 2010 Reader’s
Choice Digital Market Awards. Integral won in the category of Best Retail FX Platform with FX Power Trader™,
Integral’s white label retail margin trading solution. It also took top honors in the category Best Algorithmic Trading
System with FX Inside Alpha™, the most complete solution designed to take on the challenges of FX algorithmic
trading. FX Week named Integral’s FX Inside Alpha the winner in the category best algorithmic trading technology
(vendor) for the 2010 e-FX awards.
Integral will participate in Forex Network Chicago, the two-day trade show and conference organized by Profit &
Loss Magazine that starts today.
Integral develops and operates FX Grid, a global Multi-sided Trading Facility connecting active market participants
with all major sources of FX liquidity. Together with FX Inside, its real-time EMS, Integral's products represent the
intersection of direct market access and algorithmic trading in the forex markets. Founded in 1993, Integral maintains
development, support, and sales offices in Silicon Valley, Chicago, New York, London, Hong Kong, Tokyo,
Singapore and Bangalore. Investors include Accel Partners, Adams Street Partners, Hudson Ventures, Ignite Group,
Mizuho Capital and Mitsubishi UFJ Capital. For more information, visit www.integral.com.
About FCStone Group, Inc.
FCStone Group, Inc. and its affiliates provide risk management consulting and transaction execution services to
commercial commodity intermediaries, end-users and producers. The firm assists primarily middle market customers
in optimizing their profit margins and mitigating exposure to commodity price risk. In addition to risk management
consulting services, FCStone, LLC, operates an independent clearing and execution platform for exchange-traded
futures and options contracts. FCStone Group, Inc., serves more than 8,000 customers and in the 12 months ended
May 31, 2009, executed 73.7 million derivative contracts in the exchange-traded and over-the-counter markets.
The FCStone Group companies work in all the major commodity areas including agriculture, energy, renewable
fuels, foods, forestry, cotton and textile, dairy and currency exchange. Headquartered in the Midwest, it has offices
located throughout the world and is a clearing member of all major North American Futures exchanges.
Integral Development Corp.