Bird of announce good news- Yuan of  of accept of  of ゼ easy awake_doc

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					Bird of announce good news,




Bird of announce good news: Yuan
                       ゼ easy
awake




Bird of announce good news, Bird of announce good news: Yuan
                       ゼ easy awake




     china management is online on August 1, inc. of dress of bird of
Zhejiang announce good news (002154.SZ, " calls ") of share of bird
of announce good news below raise capital by floating shares will
begin in Shenzhen stock exchange.

This China market ranks the suit company of the 4th, basically be
made in home and sell suit of men's clothing of card of " of bird of
" announce good news. Besides the suit plant that produces per year
300 thousand is owned in Wen Zhou, bird of announce good news still
built giant sale network, "In the whole nation 29 are saved
(municipality directly under the Central Government, municipality)
370 many cities built 551 concessionary brand shop (hall) " .

Share of bird of announce good news plans this to issue 24 million,
occupy after issueing total capital stock (96 million) 25% . The
capital of collect will be cast wait for 4 projects to sale,
production and brand, what need capital to be two hundred and sixteen
million two hundred and ninety thousand yuan about. If want collect
to get enough fund, the price that releases publicly this is 9.012
yuan at least.

From 2001 share-holding system is transformed since finishing, appear
on the market the 2nd times this already was bird of announce good
news operation. Although experience twists and turns, but bird of
announce good news jumps branch eventually. On July 16, " of success
of share of bird of announce good news crosses meeting " .

On July 26, share of bird of announce good news controls a partner --
Wu Zhize of president of group of bird of announce good news says to
our newspaper laugh, appear on the market to be able to perfect
interior to administer a structure further not only, return the
construction that will accelerate straight battalion to interlink a
network, but " is not to appear on the market to just be inserted
went up wing, bird of announce good news is flying all the time " .

Go " is familial change "

Of bird of announce good news do poineering work history, the " of "
ego revolution that is Wu Zhize is experienced.

1984, wu Zhize is familial found Zhejiang accept person the limited
company that make the clothing, to 1996, its total assets already
achieved more than yuan 2000, although beneficial result is right,
but whole garment industry already faced the situation that begs for
be more than.

As the whole nation famous men's clothing industry collects the
ground, "Wen Zhou has men's clothing company more than 1000, the
enterprise that produces per year 50 thousand suits has many 200 " .
Accept person amid is not conspicuous, wu Zhize realizes, cannot
develop without the brand. Nevertheless, do a brand to need actual
strength, need capital, wu Zhize decides to abandon familial mode,
the trend is managed jointly.
March 1996, accept person company and bird of Zhejiang announce good
news make the clothing oersted of limited company, Zhejiang makes the
clothing limited company is amalgamative, established group of bird
of announce good news. This also is the dress group that Wen Zhou
breaks traditional family type the first times to manage mode,
freewill combination to establish. And adjust through several, 5
author part actually bird of hold announce good news

Portion 37.3%(Wu Zhize) , 21.2% , 17.9% , 17.9% with the equity of
5.7% .

While equity is dispersive, bird of announce good news was far from
familial type management, interiorly advocates " of " emigrant
culture, introduce professional husband in great quantities. Today,
of above of "50% of share of bird of announce good news in senior
administrator and technical personnel department introduce " from the
other place, "Include president, general manager inside company tall
valve all is professional handler " .

Even, work to prevent Mrs. " politics " , wu Zhize asks 5 partner
madams cannot join bird of announce good news not only, and cannot be
in business. And, partner people directly-related members of one's
family -parents also cannot hold a post in company main station,
cannot undertake with the company correlation trades.


Look today, the " with inchoate group of bird of announce good news
goes familial change " action, the fast crash swat after doing it
laid constituent foundation. After all, in the brand dress market
with intense competition, bird of announce good news is a successor,
hold water two years in its merely hind (1998) , er of first elegant
dagger is ranked in suit industry (prices forum) , appear on the
market already successfully.

Sale is aided push

"Like doing an enterprise to resemble card games, it give what shop
sign is very important to give what shop sign " , wu Zhize says. 1996,
when new the group of bird of announce good news that establish
decides to hit " brand " when this piece of card, "Good luck and
challenge " had been destined at the same time.

Meantime, for the group of bird of announce good news to making one's
previous experience, production is not a problem, but because "
capital actual strength and brand force are lesser " , it is not easy
to should give " market of get through of suit of " of bird of
announce good news.

The bird of announce good news that is good at " combining " chose "
to lend force " again. Through " concessionary join in, monopolistic
specialize in " , sufficient have the aid of of " of bird of announce
good news the capital actual strength of proprietor of dress of
lukewarm state this locality and the sale channel " that spread all
over the whole nation.

The brand builds initial stage, " of bird of announce good news
developed the dress proprietor of a batch of Wen Zhou above all,
built in countrywide each district concessionary join in inn, below
the case that did not undertake channel invests, announce good news '
quickly dress of bird ' brand sells countrywide market " . To 1997,
bird of announce good news already owned 53 brand shop, "For the
company next the brand is run hit fundamental " .

Mixed 1998 1999, "" of bird of announce good news increased the
strength that the brand popularizes. Before, delicacy has clothing
company to advertise in CCTV, and bird of announce good news is
thrown however gigantic endowment in " of bomb of " of each channel
take turns. According to saying, "The money that group of bird of
announce good news earns the first year hit advertisement " almost.


Bird of announce good news is inchoate the literary work with most
serious promotion, was 1998 the bottom invites Ren Dahua of Hong Kong
star to take on figure spokesman. The Dai Yan of male star of
disposition of this Hong Kong, make brand of " of bird of " announce
good news rapid make public central point. More actual is, bird of
announce good news attracted more quickly concessionary join in inn,
up to by 2000, brand shop of bird of announce good news already
developed 380.

Count later year, bird of announce good news undertakes the brand is
popularized ceaselessly, sell a site also ceaseless dilate. In
January 2006, ren Xianqi replaces Ren Dahua to take up the post of
spokesman of figure of " of bird of " announce good news. Wu Zhize
thinks, "Xiaoren " is younger than " Laoren " have energy, by him Dai
Yan " will present a bird of announce good news more the fashionable
figure " of internationalization. 2007, brand shop of bird of
announce good news achieved 551.
And after 10 years, "The brand value of " of bird of announce good
news has been not former times to compare today. Rose on July 1, 2006,
bird of announce good news is right of brand shop concessionary join
in the system undertook editing, begin collection to join in cost.
2006 in those days, bird of announce good news adds up to collection
joins in cost makes an appointment with 15.2 million yuan.

From the bird of announce good news of benefit of the savor in "
brand " , still be in try a " of " brand effect is outspread to other
product. This basically produces the business of the suit, also sell
shirt, T-shirt, jacket, woollen sweater to wait at the same time --
these blame dominant products are overall by the treatment of and
other places of Zhejiang, Guangdong the enterprise sticks plate
production. Bird of announce good news says, outspread " can raise
the brand on one hand the utilization rate of sale channel, also make
connotation of brand of ' of bird of ' announce good news more
contented on the other hand " .

Borrow force capital

While sale network and product line are outspread, the outstanding
achievement of bird of announce good news also grows in synchronism.
2006, sale of stock of bird of announce good news achieved 345
million record-breaking yuan, net profit is 42.16 million yuan.

But 2004 up to now 3 years, " of bird of announce good news is added
fast relatively gently " . Its 2005, the income growth 2006 is
respectively 5.67% with 11.26% , brand shop amount just also wanders
in 550 or so.

"With Yageer (prices forum) , fir fir share (prices forum) , ormosia
share (prices forum) wait for dress to appear on the market industry
posture is compared, dimensions of asset of bird of announce good
news slants relatively small, development capacity is restricted, the
ability of counteractive risk slants weak " . After all, suit market
of Yageer is had integratedly rate for 10.19% , and bird of announce
good news is only 2.7% . Sell the dimensions of the site, mirrorred
this differentia to be apart from likewise, yageer owns brand shop
3000 beyond

The home, be bird of announce good news 5 to 6 times. Bird of
announce good news cannot conceal the longing to dimensions.

Image of the brand after witnessing enterprise of person of the same
trade to appear on the market and market sales volume can get
promotion, old " sufferred Wu Zhize calm to nod exciting " -- Yageer
appeared on the market 1999, 2000 advocate business Wu grows 38.12%;
compared to the same period 7 wolves (prices forum) appeared on the
market 2004, 2005 advocate business Wu grows 27.34% compared to the
same period.

This also is bird of announce good news to appearing on the market
arrowy annals not the motivation of change. If successful collect
gets fund, bird of announce good news plans to transform the sale
mode " with its relatively onefold " -- concessionary join in. "This
mode gets used to the need " of brand growing period quite, but as
bird of announce good news grow, "The future that already cannot get
used to a company gradually develops " , because, its " is not quite
strong to the control force of sale channel, not quite fast to the
reaction of market demand news, to the unity of brand image the plan
cannot get executive " adequately.

Bird of announce good news plans to wait for city of 21 centers of
countrywide to build store of flagship of " of 21 " straight
battalion and landscape store in Beijing, Shanghai, reduce
effectively with " right concessionary join in of business excessive
depend on, enhance the stability " of sale network.

More important is, this action can help " of bird of   announce good
news get the sale profit of retail link, enhance the   gain ability "
of the company. And fall in concessionary management   mode, "The
company sells the price of brand shop, far the price   " that sells
external under brand shop.

Bird of announce good news still will change structure of its "
product the current situation of relatively onefold " , in planning "
investment to produce per year 600 thousand project of technical
reformation of high-grade shirt production line, implementation shirt
product is transformed to what abstain production by the production
that stick a card " , reduce a shirt to produce cost with " , control
product quality, ensure the seasonable sex of delivery and " of
protective products plan.

In addition, bird of announce good news still plans the productivity
" of high-grade suit in using collect to get capital to add " newly
to produce per year 100 thousand, and, invest brand of a " to design
" of project of technical reformation of center of research and
development. This company that will 10 years be brought up quickly,
expecting again decay, and all these the support of market of hang on
capital.



Keywords:
Bird of announce good news,




Reference links:
http://www.heku.org/

				
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posted:9/22/2010
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