ISPI 2008 CPC Chapter Survey Results
Prepared by
Survey Team Betsy Drulard - Leader Al Mizell Mike Alcivar
Regional Coordinators Steve Hellman Ron Ryan Jim Craumer Lisa Toenniges Paul McManus Al Redding
1
Contributing Chapters
Survey Milestones Responses Q & A - Wrap Up
2
Survey Milestones
2007 Survey Team stays on for 2008 under Steve Hellman as leader Fall CPC meeting in Seattle reviews survey plan and makes inputs Steve Hellman hands over leadership to Betsy Drulard 6 regional coordinators manage communications with chapters Betsy Drulard conducts a telephone conference with those most knowledgeable and interested in ISPI chapters outside the U.S. “Internationals” agree that they should conduct a separate survey Incumbent survey team narrows focus to only U.S. chapters 21 of 28 ISPI chapters (75%) in the U.S. and Canada respond to survey Al Mizell presents 2008 Survey results at NYC Conference Survey Team disseminates survey results to ISPI chapters worldwide & BOD Hand off to 2009 Survey Team
3
Q-1: Contributing Chapters
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Arizona Armed Forces Atlanta Carolinas Chicago Dallas/Ft Worth Front Range (Denver) Heartland Massachusetts Michigan Minnesota 12.New Mexico 13.North East Ohio 14.Orange County 15.Potomac (metro D.C., Northern VA, MD) 16.San Antonio 17.San Diego 18.South Florida 19.St. Louis Regional Chapter 20.Tampa 21.Utah
4
Q-2: Number of Chapter Members?
Average number of chapter members is 63.4
5
Q-3: Membership Trends?
6
Q-4: % of Chapter Members Who Are International ISPI Members?
Average % of chapter members who are ISPI International members is 15.7%
7
Q-5: Number of CPT’s in Chapter?
Average # of chapter members who are CPTs is 7.5
8
Q-6: Drivers of Increase/Decrease in Membership?
• Workshop and Monthly Program Quality (9):
– Speakers and presentation standards – Interesting program topics and annual workshop – Meeting location consistency
• Stronger Outreach Program(9):
– – – – – – – – – – – – Board members inviting people and corporations to join Set up Special Interest Groups (SIG’s) – have them recruit Alliances with a university, other institution, or local ASTD chapter Corporate memberships include annual chapter membership fee in price of a workshop Members bringing in colleagues and networking in a poor economy Role of Membership Director Good marketing and using publicity Creating a professional image and differentiating from ASTD Chapter organization, cooperation, and follow-up with members Using Cvent and doing timely website updates Upscale hotel and good food
• Marketing and Image (6):
9
Q-6: Drivers of Increase/Decrease in Membership?
• Poor economy (2):
– Having to prioritize and make choices among many organizations – Companies limit memberships they will pay for
• Weak Programs (2):
– Poor speakers and uninteresting topics – Lack of active members to volunteer and assist with planning programs
• Marketing Shortfalls and Pricing (2):
– ASTD gets more publicity in local training community (CPLP program) – Those joining international ISPI can’t see paying for local membership
10
Q-7: Membership Composition of Chapter?
11
Q-8: Annual Chapter Dues?
Average annual membership dues are $47.81
12
Q-9: What Do Dues Cover?
Other: –Reduced cost for meetings and workshop/seminar attendance (5) –Resource library –Special interest groups –Website hosting –E-Commerce site –E-Mail service –Tax return preparation –Corporate filing
13
Q-10: Number of Regular Meetings Per Year?
The average number of meetings per year is 8.9
14
Q-11: Typical Number Attending Regular Meetings?
Average number at meetings is 23.3
15
Q-12: Regular Meeting Charges?
Average Fee for Members is $13.19
Average Fee for Non-Members is $21.80
16
Q-13: Number of Workshops in Past 12 Months?
Average number of workshops is 1.7 for 13 respondents (21 total in survey)
17
Q-14: Charges for Workshops?
18
Q-15: Typical Number Attending Workshops?
Average number at workshops is 37.7
19
Q-16: Topics Producing Best Response at Meetings/Workshops?
• Performance Improvement – HPT (13):
– – – – – – – –
– – – – – – –
CPT information sessions and HPT topics, Getting started in performance improvement consulting Needs assessment and metrics Predicting retention drivers Customer service Leadership, change management, and coaching fundamentals Crucial conversations Emotional intelligence
How to be an instructional design team of one Advanced instructional design and learning technology updates Diversity criterion-referenced test development/ Efficiency in learning Social vs. collaborative learning networks Action learning Using training outcomes metrics to speak with management Nationally-known speakers, Thiagi games, Job aids, and training related
• Instructional Technology (12):
(Continued . . .)
.
(…Continued)
Q-16: Topics Producing Best Response at Meetings/Workshops?
• E/Virtual Learning (8):
– – – – – – – – – – Known speakers Virtual classrooms Best practices and future trends Online training on a shoestring budget Second Life-Virtual Worlds Web conference Learning about e-learning Distance learning technologies Simulations Web 2.0
• Formats (6):
– 99-second presentations, cracker barrels, and fireside chats – ISPI previews and what happened at the annual conference – Open board meetings with no programs
21
Q-17: Number of Board Meetings per Year?
Average number of board meetings is 8.0
22
Q-18: Factors Most Critical to Chapter Success and/or Survival?
• Programs (13):
– – – – – – – – Turnout size and consistency Monthly meetings Revenue source, manage food costs, and break even Good speakers and attractive locations Compelling, value-added, job-relevant programs Members/prospects attend - choose over competing demands HPT networking opportunities Access to international experts in the field
• Membership (11):
– Get and retain new members who will be active and volunteer time to run the chapter – Increasing participation in recruiting, committees, and board – Continuity, tradition, and legacy – Caring about local chapter success – Membership involvement through online activity
(Continued . . .)
23
(…Continued)
Q-18: Factors Most Critical to Chapter Success and/or Survival?
• Board (7):
– – – – – Sufficient members, strength, and sustainability Dedication, commitment, and engagement Leadership succession Sourcing revenue Foster communications via newsletters, website, updates, and monthly sessions.
Current, easy-to-use, attractive, high-energy website Programs meet needs unmet by other professional organizations Providing value Surveying membership and getting a good response rate
24
• Marketing & Brand (2):
– – – –
Q-19: What Produced Most Improvement/Value-Added?
• Programs (12):
– – – – – – – – – – Variety of quality topics/themes for programs More HPT focus and practical job orientation Good speakers - lined up and publicized well in advance Food and facility Committed sponsors providing location and food free of charge Increased program price and buffet deli Informal meetings allowing members and non-members to network Door prizes Camaraderie Virtual meeting
(Continued . . .)
25
(…Continued)
Q-19: What Produced Most Improvement/Value-Added?
• Website and Electronic Communications (5):
– – – – – Got consensus to create new website Upgraded website Membership database User-friendly website launch Event management system/Cvent for invitations meeting/workshop attendance fees – Resolved database/joining process integration issues
• Leadership (4):
– Convened Past Presidents/Leaders to evaluate flagging chapter life expectancy – Leadership team works well together, promotes ISPI, and reaches out to membership – Structured board - assigned duties to board members
26
Q-20: What Would You Have Done Differently During Past Year?
• Membership (8):
– – – – – – – Shift resources from website to recruiting and programs More follow up on potential members Better accommodation of new members More members to meetings Expand membership tracking metrics Get larger employers’ involvement/ membership Get sponsors to cover majority of costs and lower all types of member fees Increase marketing to larger community - chapter/ISPI non-members Better communicate chapter vision Show more appreciation to company providing location and food Analyze local companies’ hiring trends and perceptions of ISPI
• Marketing and Communications (4):
– – – –
(Continued . . .)
27
(…Continued)
Q-20: What Would You Have Done Differently During Past Year?
• Website (4):
– Convene Past Presidents/Leaders earlier to agree on website investment – Hire website design support – Create user-friendly website – Track/analyze technology costs
• Board (4):
– Attract more talent – Get board members to answer e-mails, be on conference calls, and attend chapter meetings consistently – Support members more, especially new ones – Reinstitute two-year staggered terms
• Programs (2) :
– Fewer/nearer meetings – Start professional development webinars earlier in fiscal year
28
Q-21: How Has International ISPI Helped Your Chapter in Past Year?
• Website and Electronic Communications (12):
– CPC website – Performance Express – Constant communication with International, chapter survey, CPC resources and communication, and CLW
• Performance Improvement (6):
– Free international conference registration – Conference discounts and book discounts.
• Programs (3):
– Program with Judy Hale – Suggested program topics and a list of presenters
• Marketing and Brand(3):
– Increased contact with International – International staff helpful – Support for local chapters.
• No Help (3):
– Not much/no service.
29
Q-22: What Should International ISPI Do to Support Your Chapter?
• Leadership(19):
– Create paid position at international to help chapters/provide consulting – Staff paid international positions with HPT practitioners with chapter leadership experience – Add value to chapter membership through an online database with the latest research to support professional development of HPT practitioners, including in specialties such as instructional design – Provide local leadership/board member training – Broaden location distribution for regional conferences
• Marketing and Communication(17):
– Disseminate “brand” quality marketing, publicity, and communication materials to differentiate ISPI from other professional organizations; – Support chapters’ identification, recruitment, and retention of local, board and international members with marketing, information, and communications resources – Provide recommended-speaker lists, access to credible ISPI speakers, and HPT topic outlines/materials
(Continued . . .)
30
(…Continued)
Q-22: What Should International ISPI Do to Support Your Chapter?
• Website and Electronic Communications (13):
– Improve the CPC website by updating technology, making available more HPT and chapter support resources, and giving chapters access – Support chapter website development, communications technology, and data bank access
• Membership(11):
– Put question on membership and renewal applications requiring person to choose chapter location to help marketing of local events
• Pricing and Dues(8):
– Give select chapter leaders conference and international dues discounts – Provide conference discounts for board members and pay for those who attend Chapter Leaders’ Workshop – Bundle the international and the local membership fee – Share joint members’ international dues with chapters
31
Q & A – Wrap Up
32