AAA is partnering with SenArt Films Releasing to promote

							November 26, 2007 To: From: Re: AAA Travel, Auto Travel and Public Relations Executives Douglas Bower Promotional Opportunity - Bonneville

AAA is partnering with SenArt Films Releasing, Inc. to promote the 2008 release of the movie Bonneville. The film is scheduled for initial release in 25 major markets February 29th, followed by a general release in late March. Starring Jessica Lange, Joan Allen and Kathy Bates, the movie has a strong tie-in to drive trips. It’s a contemporary story of fun, adventure and coming-of-age for the second time in one’s life, as three friends embark on a pilgrimage from Pocatello, Idaho through Utah and Nevada to Santa Barbara, stopping along the way at some of the most scenic attractions in the Southwest. The film provides a strong platform to promote AAA Travel, AAA Publishing and related programs, and to receive significant consumer exposure with no direct cost to AAA. The attached Fact Sheet explains AAA’s involvement in more detail; however, the overall expectation is for participating AAA Clubs to:  Provide an avenue for promoting Bonneville via club websites, email blasts, club publication editorial, in-office displays, etc., January 15 through March 31. (All promotional materials will be produced by SenArt Films Releasing and will be sent to clubs in mid-December.)  Provide a link from the club websites to the Bonneville website where members can view trailers from the movie, download the AAA/Bonneville Triptik and register to enter the Bonneville sweepstakes. (SenArt Film Releasing will provide digital graphics for AAA to upload by December 15.) The National Office will:  Create a TripTik that follows the route taken in the movie. The TripTik will be prominently featured on the Bonneville website. The website will go live on December 15 at www.bonnevillethemovie.com.  Provide some of the travel prizes that will be tied to a sweepstakes on the Bonneville website. The sweepstakes sponsor is SenArt Films Releasing, Inc. In return, AAA will receive at no cost:  Up to 200 tickets for advance screenings in each of the 25 markets where the film will be released. (Members register to win the tickets via AAA websites.)  Prominent placement on the Bonneville website as the “Official Bonneville Road Trip Travel Planner.”  Promotional materials created and supplied to clubs by SenArt Films Releasing.  Member discounts on subsequent DVD release of the film.  Significant consumer exposure. The turn around time for this exciting project is short, but the opportunity to increase awareness of AAA Travel at no cost to AAA is certainly worthwhile. Please consider taking advantage of this project and participating fully. More information will be presented as part of the Quarterly Club Conference Call scheduled for December 12 at 2:00 p.m. ET. For questions, contact Sandra Furlong, manager Travel Communications at (407) 444-8453 or via email at sfurlong@national.aaa.com.

AAA Travel – Bonneville Partnership Fact Sheet
What is the AAA Travel – Bonneville Partnership and why is AAA involved? SenArt Films Releasing, Inc. approached AAA about helping promote the soon-to-bereleased film Bonneville because the movie has a strong tie to road travel and SenArt felt AAA would be a natural fit. In exchange for helping promote the movie, AAA would receive the following at no cost: o Mention on the movie trailer – 5-10 million views o AAA Travel logo on movie posters – 20-30 million impressions at 1,000 theaters o A special section on the Bonneville website featuring the AAA Travel logo and the specially created AAA TripTik that follows the route taken in the movie. o Special movie screening events and tickets to planned screenings o Discount on the subsequent DVD release scheduled for summer 2008. o Promotion as supplier of Bonneville sweepstakes travel prizes What’s the movie about? Three friends drive from Pocatello, Idaho to Santa Barbara, stopping along the way at some of the most scenic attractions in the Southwest, on a pilgrimage to carry out the last wishes of the husband of one of the characters. The movie stars Jessica Lange, Joan Allen and Kathy Bates, and is a contemporary story of fun, adventure and coming-of-age for the second time in one’s life. When and where will the movie be released? Advance screenings of Bonneville will be shown in February in the following markets: Albuquerque, Atlanta, Austin, Baltimore, Chapel Hill NC, Clearwater, Cleveland, Dallas, Denver, Detroit, Durham NC, Ft. Lauderdale, Hartford, Houston, Indianapolis, Jacksonville, Kansas City, Los Angeles, Madison WI, Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Orlando, Philadelphia, Phoenix, Pittsburgh, Pocatello ID, Portland, Raleigh NC, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Sarasota, Seattle, St. Pete, Tallahassee, Tampa, Tucson, Tulsa, Washington DC, West Palm Beach. The theatrical release of Bonneville kicks off on February 29, 2008. What are the sweepstakes prizes and how is AAA Travel involved? The sweepstakes sponsor is SenArt Films Releasing, Inc. Consumers can enter the sweepstakes via the Bonneville website. AAA and other participants have been asked to provide prizes for the sweepstakes. AAA will provide hotel stays and possibly other specially designed tour packages from ATI, or other vacation packages. AAA will work with AAA Travel partners to provide travel and accommodations to the winners of movie premiers in New York and Phoenix.

Who are the other participants? To date, other sweepstakes prizes are available from: Forever Houseboats, Riviera Hotel & Casino in Las Vegas, Red Mountain Spa in St. George, Utah, and Princess Cruises. Additional promotional partners include iGourmet and the Red Hat Society. What do clubs have to do to participate in this partnership? Clubs will need to create a link from their websites to the Bonneville website. Ideally, this will be done via a banner created from the digital graphics that will be provided by SenArt. Clubs also can promote the movie and sweepstakes in club publications, email blasts, in any direct mail pieces as appropriate and via in-office displays that will be provided by SenArt. Promotion should begin on club websites January 15, 2008 and continue through March 31. Clubs choosing to participate should notify Sandra Furlong, manager Travel Communications, at sfurlong@national.aaa.com or (407) 444-8453 by December 15, 2007. What are the key deliverables and dates for clubs? December 12 Additional information presented during the Quarterly Club Call 2 pm ET December 15 Bonneville site goes live SenArt delivers digital graphics for clubs to upload to club websites January 15 Club website banners go live On-site promotional materials delivered to clubs Ongoing – March 31 Clubs continue promotion April 15 Random drawing of sweepstakes winners Who can clubs contact for more information? Sandra Furlong, manager Travel Communications (407) 444-8453 sfurlong@national.aaa.com