1t A AG a 3€T R G3A3€E 3a kk € a € iaa r e C Tcrar E € Exas ieatioa f f Jarr 2fi 9 €

							                1t:A-AG=a':=3€T =R*G3A3€E :=
                     {3a=kk=€ a=€ *'iaa=r*e}
*
*C                    Tcrar-E=€ Exas:ieatioa
=f
f*                            Jarr=,2fi:9
*
     **=€23 : HA35ET:HG           G= F:F{A}fCIA1 =EAY={==
     Tinzc:3 i:*:rrs                         Mazirxu=*ler€-= i**
                                                             :
                                                            F*EJ
                                                 fl'?srga:f€g*
     ifsfe :   Atte*Vt *xg fi** q**=fx*:s-
               All qu*s#*::sr*rry equal*z*rks.

     1,    C*r:r:::ent ** ti:e lv?a:shalliaa Xc***r:rir ful**ei
           and explai= lle :r:a:ketir:g applicati*n *f t3:is
           model.


    =*     *i=e=s= th* =l*racleristics *f ser:ricesa=d tk=
           i:*plic*ti*=* tlat t}:ey create i:: r*arketing *f
           €r:a::eial =*=ice=-


    3,     ?That is :r:e*=t },y Fr*dlrt Life Cy:l= ? Explair:
           h*:v is this e*l*ept:rse* fa: r:ark=tiag *f }a-king
           products.


    4.     Explaia briefly vari*rs     rnetl*d= *f p=i=i=g
           fi:taacial ?r*€=ets.

    *:s-423                                                  =.=r*.
     Explain hcw cen a bank retain customers througlr
     Quality *f serviee ? Explain the five dimensions
     of measi.rringservice quality.


6,   Enumerate the rnairt scurcesof project finance and
     discuss the different financial instruments ased
     far projeet financing.


t
     Why is marketing sf insurance services
     necessary ? Explain the strategies used far
     marketing of insurance services.


8.   What do vou understand by globalization of
     financial markets ? Biscuss the important'drivers'
     for globalizatisn in the context of financial service.


                           -oOo-




MS-423