1t A AG a 3€T R G3A3€E 3a kk € a € iaa r e C Tcrar E € Exas ieatioa f f Jarr 2fi 9 € by patwalmahesh

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```									                1t:A-AG=a':=3€T =R*G3A3€E :=
{3a=kk=€ a=€ *'iaa=r*e}
*
*C                    Tcrar-E=€ Exas:ieatioa
=f
f*                            Jarr=,2fi:9
*
**=€23 : HA35ET:HG           G= F:F{A}fCIA1 =EAY={==
Tinzc:3 i:*:rrs                         Mazirxu=*ler€-= i**
:
F*EJ
fl'?srga:f€g*
ifsfe :   Atte*Vt *xg fi** q**=fx*:s-
All qu*s#*::sr*rry equal*z*rks.

1,    C*r:r:::ent ** ti:e lv?a:shalliaa Xc***r:rir ful**ei
and explai= lle :r:a:ketir:g applicati*n *f t3:is
model.

=*     *i=e=s= th* =l*racleristics *f ser:ricesa=d tk=
i:*plic*ti*=* tlat t}:ey create i:: r*arketing *f
€r:a::eial =*=ice=-

3,     ?That is :r:e*=t },y Fr*dlrt Life Cy:l= ? Explair:
h*:v is this e*l*ept:rse* fa: r:ark=tiag *f }a-king
products.

4.     Explaia briefly vari*rs     rnetl*d= *f p=i=i=g
fi:taacial ?r*€=ets.

*:s-423                                                  =.=r*.
Explain hcw cen a bank retain customers througlr
Quality *f serviee ? Explain the five dimensions
of measi.rringservice quality.

6,   Enumerate the rnairt scurcesof project finance and
discuss the different financial instruments ased
far projeet financing.

t
Why is marketing sf insurance services
necessary ? Explain the strategies used far
marketing of insurance services.

8.   What do vou understand by globalization of
financial markets ? Biscuss the important'drivers'
for globalizatisn in the context of financial service.

-oOo-

MS-423

```
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