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PRESS RELEASE 15 October 2010 FR

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PRESS RELEASE 15 October 2010 FR Powered By Docstoc
					                                  PRESS RELEASE
15 October 2010


       FREE PUBLIC LUNG HEALTH TESTS HELP XX [CITY
     RESIDENTS e.g. LONDONERS] MAKE EVERY BREATH
                                        COUNT
  Record-breaking number of spirometry tests across Europe highlights the
                     need for more regular, robust lung testing


XX [CITY RESIDENTS e.g. LONDONERS] chose to make every breath count, at a
mass lung screening event, part of a global public testing day to mark World
Spirometry Day.


The event, which was just one of a number of public lung tests being held across the
globe, attracted [insert local dignitaries/celebrities who attended] or [insert total
number of event participants] and aimed to introduce more people to spirometric lung
testing – the fastest and most accurate way to measure lung health and screen for
potentially fatal diseases.


While doctors and nurses at the event were pleased with the turnout, they were
urging more people in [city/region] to get tested. The results emphasise that point.
Of the XX participants tested across the [region/city] yesterday, nearly XX% had
some degree of airway obstruction, nearly XX% were smokers and XX% had
asthma. Of all tests completed, XX% of participants were advised to visit their doctor
for further examination.


Making every breath count
Spirometric lung function tests is like an MOT for the lungs – giving people invaluable
early information about potentially fatal, but largely preventable, diseases such as
asthma, lung cancer, and chronic obstructive pulmonary disease – an umbrella term
for chronic bronchitis and emphysema, in which the airways to the lungs become
narrowed.
Having a spirometry test performed to screen for lung disease is recommended for
those over 40 or current or former smokers. In a recent study, smokers with
abnormalities on their lung function tests were at a higher risk of developing lung
cancer.


“I am grateful that my lungs were found to be healthy today,” said [insert local
participant/dignitary/celebrity]. “It’s terrifying to think that in the 5 minutes it took me
to complete my lung health test, 150 people died of lung disease. Early screening
and prevention is the only way individuals can begin to reverse this worrying
statistic.”


“The results from yesterday’s public lung tests illustrate just how many [CITY
RESIDENTS e.g. LONDONERS] could be facing the prospect of a slow, painful and
debilitating old age due to lung diseases that were identified too late. Regular proper
lung tests, like those using spirometers, are the only way smokers and other people
with poor respiratory health can take back control of their health – both now and for
the future,” said [insert local spokesperson].


“The connection between breath and life is fundamental, yet the evidence shows that
lung health is low on the agenda for both individuals and public health policy,” said
European Respiratory Society President Professor Marc Decramer, one of the
sponsor organisations of World Spirometry Day. “Lung diseases are set to become
the third leading global killer by 2020, and threaten to ruin millions of people’s quality
of life each day. Today’s spirometry testing highlights just how critical awareness,
proper testing and early action are in helping people make every breath count.”


Event images are available for download at: XXX, or by contacting: [insert local
media contact details].


For information about World Spirometry Day events taking place in your area
or across Europe, please visit:
                          www.yearofthelung.org/wsd-events


For further information from the European Respiratory Society or the European
Lung Foundation, please contact Maita Soukup on 020 7815 3946 / 07526 275
073 or Maita.Soukup@munroforster.com
Notes to editors


About [your organisation]


If you choose to include quotes above, please also include the following information:


About ERS
The European Respiratory Society (ERS) seeks to raise awareness of lung health
and improve prevention, management and treatment of respiratory disease. The
leading professional organisation in its field in Europe, it is broad-based, with some
10,000 members in over 100 countries and a scope covering both basic science and
clinical medicine. ERS activities comprise organising scientific and educational
events; devising and making available educational materials through distance
learning or seminars; and publishing a series of landmark medical journals.
More at www.ersnet.org.


About the ELF
The European Lung Foundation is the public voice of the European Respiratory
Society (ERS). The aim of the organisation is to translate into lay terms and
disseminate the most up-to-date scientific information from the respiratory
professionals at the ERS to patients, the public, media and politicians throughout
Europe. The ELF website (www.european-lung-foundation.org) is an important
communication tool as it is translated into 8 different European Languages and
contains information on lung health and disease at all levels. It is visited daily by
>1,500 people worldwide.


Year of the Lung
Organised by the Forum of International Respiratory Societies (FIRS), the Year of the
Lung aims to raise awareness about lung health among the public, initiate action in
communities worldwide, and advocate for resources to combat lung disease
including increased investment in basic, clinical and translational research worldwide.
A key initiative is to begin to build a social movement for greater public awareness
and policy action.


The Year of the Lung has being organised by FIRS members, who include the
Asociacion Latinoamericana del Thorax (ALAT), the American College of Chest
Physicians (ACCP), the American Thoracic Society (ATS), the Asia Pacific Society of
Respirology (APSR), the European Respiratory Society (ERS), the International
Union Against Tuberculosis and Lung Disease (The Union), and the Pan African
Thoracic Society (PATS).


The main objectives of the 2010 Year of the Lung campaign are to:


1. Increase awareness for lung health and to initiate action in communities
worldwide, and advocate for policy action to combat lung disease.


2. Reinforce the need to provide increased resources for basic and clinical research
to improve patient care and quality of life.


3. Convey the message that most respiratory diseases are treatable, but that
prevention is highly cost effective.


4. Spread the message that clean indoor and outdoor air is a fundamental human
right and should be recognised as such.

				
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