FelCor Lodging Trust Incorporated (FCH) - Financial and Strategic SWOT Analysis Review

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					              FelCor Lodging Trust Incorporated (FCH) - Financial and Strategic
                                  SWOT Analysis Review
        Reference Code: GDLA152307FSA                                                                                         Publication Date: AUG 2012

          Suite 1300, 545 E. John Carpenter
                                                             Phone              +1 972 4444900                  Revenue          946 (million USD)
          Freeway
          IRVING, TX                                         Fax                +1 972 4444949                  Net Profit       -129.85 (million USD)
          75062                                              Website            www.felcor.com                  Employees        66
                                                                                FCH [New York Stock
          United States                                      Exchange                                           Industry         Leisure and Arts
                                                                                Exchange]

       Company Overview
       FelCor Lodging Trust Incorporated (FelCor) is a real estate investment trust. The company's portfolio include 70 hotels
       (Consolidated 69) with approximately 20,223 rooms. The trust conducts its business operations under a single reportable
       business segment, Hospitality. The company has Hotels and resorts under global brands such as Embassy Suites Hotels,
       Holiday Inn, Doubletree, Renaissance Hotels & Resorts, Sheraton Hotels & Resorts, Westin, Marriott and Hilton.The company
       owns 68 consolidated hotels in 22 states of the US and 1 hotel in Ontario, Canada. FelCor is headquartered in Irving, Texas, the
       US.


       As a part of their long term portfolio repositioning strategy.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      FelCor Lodging Trust Incorporated, SWOT Analysis
         Thomas J. Corcoran, Jr.             Chairman                                 Strengths                              Weaknesses
         Richard A. Smith                    Chief Executive Officer
         Charles A. Ledsinger, Jr.           Director                                 Brand Portfolio                        Substantial Debt Burden
         Robert H. Lutz, Jr.                 Director                                 Strategic Long-term
         Melinda J. Bush                     Director                                 Relationships
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData

       Share Data                                                                     Opportunities                          Threats

         FelCor Lodging Trust Incorporated                                            Growth Prospects: Lodging              Increasing Competitive
        Share Price (USD) as on 10-Aug-                                  4.80         Industry Domain                        Pressures
        2012
                                                                                      Renovations and                        Cyclical Nature Of Hotel
        EPS (USD)                                                       -1.46         Redevelopment Program                  Business
        Market Cap (million USD)                                         560
        Enterprise Value (million USD)                                 2,595         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        Shares Outstanding (million)                                     124
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




FelCor Lodging Trust Incorporated (FCH) - Financial and Strategic                                                             Reference Code: GDLA152307FSA
SWOT Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       FelCor Lodging Trust Incorporated - Key Facts.................................................................................................................................. 4
       FelCor Lodging Trust Incorporated - Key Employees......................................................................................................................... 5
       FelCor Lodging Trust Incorporated - Key Employee Biographies....................................................................................................... 6
       FelCor Lodging Trust Incorporated - Major Products and Services .................................................................................................... 8
       FelCor Lodging Trust Incorporated - History ...................................................................................................................................... 9
       FelCor Lodging Trust Incorporated - Company Statement ............................................................................................................... 11
       FelCor Lodging Trust Incorporated - Locations And Subsidiaries .................................................................................................... 14
          Head Office ................................................................................................................................................................................... 14
          Other Locations & Subsidiaries ..................................................................................................................................................... 14
       Section 2 – Company Analysis ......................................................................................................................................................... 16
       FelCor Lodging Trust Incorporated - Business Description .............................................................................................................. 16
       FelCor Lodging Trust Incorporated - Corporate Strategy ................................................................................................................. 17
       FelCor Lodging Trust Incorporated - SWOT Analysis ...................................................................................................................... 18
          SWOT Analysis - Overview........................................................................................................................................................... 18
          FelCor Lodging Trust Incorporated - Strengths............................................................................................................................. 18
             Strength - Brand Portfolio .......................................................................................................................................................... 18
             Strength - Strategic Long-term Relationships............................................................................................................................ 18
             Strength - Improvement in Performance ................................................................................................................................... 18
          FelCor Lodging Trust Incorporated - Weaknesses ....................................................................................................................... 18
             Weakness - Substantial Debt Burden........................................................................................................................................ 18
          FelCor Lodging Trust Incorporated - Opportunities....................................................................................................................... 19
             Opportunity - Growth Prospects: Lodging Industry Domain ...................................................................................................... 19
             Opportunity - Renovations and Redevelopment Program ......................................................................................................... 19
             Opportunity - Portfolio Management Initiatives .......................................................................................................................... 19
          FelCor Lodging Trust Incorporated - Threats ................................................................................................................................ 20
             Threat - Increasing Competitive Pressures ............................................................................................................................... 20
             Threat - Cyclical Nature Of Hotel Business ............................................................................................................................... 20
             Threat - Business Risk .............................................................................................................................................................. 20
       FelCor Lodging Trust Incorporated - Key Competitors ..................................................................................................................... 21
       Section 3 – Company Financial Ratios ............................................................................................................................................. 22
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 22
       Financial Ratios - Annual Ratios ...................................................................................................................................................... 22
       Performance Chart ........................................................................................................................................................................... 23
       Financial Performance...................................................................................................................................................................... 23
       Financial Ratios - Interim Ratios....................................................................................................................................................... 24
       Financial Ratios - Ratio Charts ....................................................................................................................................................
				
DOCUMENT INFO
Description: FelCor Lodging Trust Incorporated (FelCor) is a real estate investment trust. The company's portfolio include 70 hotels (Consolidated 69) with approximately 20,223 rooms. The trust conducts its business operations under a single reportable business segment, Hospitality. The company has Hotels and resorts under global brands such as Embassy Suites Hotels, Holiday Inn, Doubletree, Renaissance Hotels & Resorts, Sheraton Hotels & Resorts, Westin, Marriott and Hilton.The company owns 68 consolidated hotels in 22 states of the US and 1 hotel in Ontario, Canada. FelCor is headquartered in Irving, Texas, the US. As a part of their long term portfolio repositioning strategy. Recently the trust recently sold Embassy Suites-Anaheim-North hotel.Uptil now the company has sold 16 hotels out of 25 which it brought to market in 2010
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