Get documents about "Template Press Releases - First
Document Sample
1st Press Release Must go here exactly as shown. Direct phone numbers only
For Immediate Release For Further Information Call:
Your Name or Backup Name
Must go here. 555-5555 Cell 555-5555 Bus.
Important: phone
Your Restaurant’s “Ketchup” Poll To number needs to be
a direct line to get
the contact person
Determine Results Of 2004 Election live or be able to
Members Of The Community Are Invited To Cast Their Ballot leave a message that
will be returned
promptly.
Friday the 27th of August is the starting date of the city’s first Presidential “Ketchup” Poll. This
poll named “Ketchup Wars” will run through Monday the 1st Of November at noon. The Poll
results press release will be sent out by 12 noon each Monday until the election. All patrons will
receive a red tomato bean as a ballot. (Three paragraphs only. First paragraph is designed to be intriguing).
“As patrons are ordering their meals they are handed a tomato bean and are asked to put it in the jar
favoring Heinz Ketchup or the jar indicating W Ketchup. The Heinz Ketchup stands for
Democratic nominee John Kerry and the W Ketchup stands for President George W. Bush. On
November 1st one day before the actual election we will accurately predict the winner of the 2004
Presidential Election” says your name. (2nd paragraph contains a quote.)
The Ketchup Wars Poll is being conducted to draw attention to the Presidential Election, to get out
more voters, as a fun way to get people more involved in your community and the election of their
representatives. Voter registration information will be available for all patrons. All are welcome,
including children, to celebrate America’s democratic process. To call for hours that patrons can
come in and vote call your Your Name or Backup Name 555-1234 (your cell number) Cell, or 555-
5678 (your restaurant number and Your Restaurant Name. Third Paragraph is wrap-up and the
call to action. Don’t be self serving with more details about your restaurant. The goal of a press
release is to be intriguing and to get them to call you.
A press release is always one page the body is 1.5 spaces or double spaced
and always ends with three # # # at the end. Comments in italics do not go
on the press release. They are notes for you.
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Weekly Update Press Release
For Immediate Release For Further Information Call:
Your Name or Backup Name
555-1234 Cell 555-5678 Bus.
Name Of Candidate Leads Ketchup Poll By (Number Of Votes) Or
Results Of The First Week Of Ketchup Wars Balloting Announced Monday Or
Your Restaurant Name Announces Results Of First Week Of Ketchup Balloting
In early results name of candidate started out strong but has now been overtaken by name of other
candidate in your restaurant’s name Ketchup Wars Poll. It’s way too soon to predict but the
tomatoes are flying.
(2nd paragraph. Straight forward announce the facts of what happened. If something interesting
happens during the week make sure to mention it.) For instance: A family called up all their
relatives and stuffed the ballot for John Kerry. . He said “There’s no way I’m going to let George
W. Bush win this Ketchup Poll”. Or. One patron (Make sure you get anyone’s permission if you
are quoting them) showed up with 36 members of his family in tow and stuffed the ballet for
President George W. Bush. “I cannot let John Kerry run away with this Ketchup War. He stole
Heinz Ketchup he’s not stealing this election.” says John Smith. Or Compare the ballot to the
actual National Poll results. So you could say something like. “National Poll show’s Kerry 4
Points ahead. That goes against the Ketchup Wars Poll and we’re going to be right. George Bush is
ahead by 6 points see what happens next week.” (leave them hanging at the end. Next weeks
polling announcements will be made at (name date and time) Make it exciting really jazz it up.
Don’t take this too seriously you are meant to have some fun with it. Ham it up. A scandal you can
create is great. “Someone took a dozen tomatoes out of the cooler to stuff the ballots and there’s a
trail of tomatoes through the restaurant to the voting area. Says your name” Or “Counterfeit
tomatoes found their way into the Ketchup Poll Ballot Box so I’ve had to keep the ballot box under
lock and key 24 hours a day 7 days a week. Says your name” Think of what scandals could come
from tomatoes. “One person took a tomatoes and sliced it and tried to get 8 votes out of it. We’ve
caught customers attempting to bring their own ballots in and one patron was even caught eating the
ballots” says your name. Silly is okay. It’s supposed to be silly. A photo that supports this would
be great not in the press release but you could make it available. If you get something or get some
old copyright free photo let us know and we can put it up on the website. Like a farmer and a 12
foot tomato to support your story about… “Jeff Butkus tried to place this 12 foot ballot. There was
an argument lawyers are still discussing it says your name. Turn something about squashed
tomatoes into a story. If you find anything interesting send it to us to put it up on the website for the
national press to use.
Remember body is 1.5 or double-spaced. I’ve put it single spaced to get in on one page
The Ketchup Wars Poll is being conducted to draw attention to the Presidential Election, to get out
more voters, as a fun way to get people more involved in their community and the election of their
representatives. Voter registration information will be available for all patrons. All are welcome,
including children, to celebrate America’s democratic process. To call for hours that patrons can
come in and vote call your Your Name or Backup Name at 555-1234 (your cell number) Cell, or
555-5678 (your restaurant number and Your Restaurant Name. Weekly updates are going to be
available via routine media channels and press releases and also available on
www.ketchupwars.com
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