M-real Oyj (MRLBV) - Financial and Strategic SWOT Analysis Review by GlobalData

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									          M-real Oyj (MRLBV) - Financial and Strategic SWOT Analysis Review

      Reference Code: GDPP73662FSA                                                                                       Publication Date: APR 2011

      Revontulentie 6, PO Box 20                   Phone             +358 10 4611                     Revenue            2,713 (million EUR)
       Espoo                                       Fax               +358 10 4564531                  Net Profit         28 (million EUR)
       02100                                       Website           www.m-real.com                   Employees          4,538
                                                   Exchange          MRLBV [Helsinki Stock            Industry
       Finland                                                                                                           Paper and Packaging
                                                                     Exchange]

      Company Overview
       M-Real Oyj is a Finland based supplier of fibre paperboard and paper products. The business of the company is divided into four
       main operating segments: Consumer Packaging, Office Papers, Speciality Papers and Market Pulp and Energy. Consumer
       Packaging produces paperboards, speciality papers and related packaging services. Office Paper segment caters to the need of
       office and home uncoated fine papers whereas Speciality Papers are used in graphical application, advertising end use, labels,
       forms and many more. Market Pulp and Energy segment sells pulp to the external parties and energy from its pulp mills to market
       through its energy holdings.

      Key Executives                                                                  SWOT Analysis
                     Name                                   Title                     M-real Oyj, SWOT Analysis
      Kari Jordan                           Chairman                                  Strengths                 Weaknesses

      Martti Asunta                         Vice Chairman
                                                                                      Improving Liquidity Position       High Cost of Goods Sold
      Matti Morsky                          Chief Financial Officer
      Soili Hietanen                        Director                                  Strong Research &
                                                                                      Development
      Heikki Husso                          Director
      Source: Annual Report, Company Website, Primary and Secondary Research,
      GlobalData

      Share Data                                                                      Opportunities                      Threats

      M-real Oyj                                                                      Growth in Paper Industry           Environmental Regulations
       Share Price (EUR) as on 06-Apr-2011                                  3.20
                                                                            0.09      Restructuring Strategy             Increasing Raw Material
       EPS (EUR)
                                                                                                                         Prices
       Market Cap (million EUR)                                            1,007

       Enterprise Value (million EUR)                                      1,954

       Shares Outstanding (million)                                             328   Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Research, GlobalData
       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData

      Financial Performance                                                           Recent Developments
                                                                                      Nov 30, 2010        Pohjolan Voima, M-real And Leppakosken
                                                                                                          Sahko To Build EUR50 Million New
                                                                                                          Bioenergy Plant In Finland
                                                                                      Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Research, GlobalData




       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData




M-real Oyj (MRLBV) - Financial and Strategic SWOT Analysis Review                                                                Reference Code: GDPP73662FSA

Source : www.globalcompanyintelligence.com                                                                                                             Page 1
      Table of Contents
      Table of Contents........................................................................................................................................................................................................... 2
      List of Tables .................................................................................................................................................................................................................. 3
      List of Figures................................................................................................................................................................................................................. 3
      Section 1 - About the Company ..................................................................................................................................................................................... 4
      M-real Oyj - Key Facts ................................................................................................................................................................................................... 4
      M-real Oyj - Key Employees .......................................................................................................................................................................................... 5
      M-real Oyj - Key Employee Biographies ........................................................................................................................................................................ 6
      M-real Oyj - Major Products and Services ..................................................................................................................................................................... 7
      M-real Oyj - History ...................................................................................................................................................................................................... 10
      M-real Oyj - Locations And Subsidiaries ...................................................................................................................................................................... 12
            Head Office............................................................................................................................................................................................................ 12
            Other Locations & Subsidiaries ............................................................................................................................................................................. 12
      M-real Oyj - Key Manufacturing Facilities .................................................................................................................................................................... 13
      Section 2 – Company Analysis .................................................................................................................................................................................... 14
      M-real Oyj - Business Description................................................................................................................................................................................ 14
      M-real Oyj - Corporate Strategy ................................................................................................................................................................................... 15
      M-real Oyj - SWOT Analysis ........................................................................................................................................................................................ 16
            SWOT Analysis - Overview ................................................................................................................................................................................... 16
            M-real Oyj - Strengths............................................................................................................................................................................................ 16
                  Strength - Improving Liquidity Position............................................................................................................................................................ 16
                  Strength - Strong Research & Development................................................................................................................................................... 16
                  Strength - Broad Product Offerings.............................................................................
								
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