WALTER BRATIC TDRC Vice Chairman Mr Bratic has extensive experience in intellectual property matters including valuation and licensing related to patents trademarks trade dress trade sec

							WALTER BRATIC
TDRC - Vice Chairman


Mr. Bratic has extensive experience in intellectual property matters including: valuation
and licensing related to patents, trademarks, trade dress, trade secrets, know-how and
copyrights, calculation of lost profits and reasonable royalties in connection with patent
and trademark infringement litigation, and antitrust issues involving intellectual property.
He has been engaged as a financial expert and provided testimony in numerous
intellectual property matters in a variety of industries including biotechnology, computer
hardware and peripherals, telecommunications, software, environmental remediation
technology, networking systems, and manufacturing.

Mr. Bratic has also conducted extensive studies in strategic management of intellectual
property for corporate clients, including domestic, foreign, and multinationals, joint
ventures, and development stage companies. He has performed research and analysis
regarding industry dynamics and intellectual property management practices, and
evaluation of corporate intellectual property strategies relating to patents, trademarks,
copyrights, trade secrets, and know-how. Issues addressed have included valuations,
license-in/license-out, buy/sell strategies, portfolio optimization, license enforcement and
negotiating terms of business agreements involving investment in intellectual property.

Mr. Bratic has also addressed numerous professional associations, conferences, and legal
forums on issues such as intellectual property valuation and licensing, counterfeiting and
fraud, strategic management of intellectual property, and the calculation of reasonable
royalties. He has also been published in numerous professional publications, legal
reviews, and trade journals.

PricewaterhouseCoopers LLP
Global Product Director - Intellectual Property Services, 1998 – 1999
Partner, 1989 - 1999
Senior Manager, 1985 - 1989
Manager, 1983 - 1985
Senior Consultant, 1983

Advanced Energy Supply Company
Treasurer, 1981 - 1983

Arthur Andersen
1980 - 1981

Ernst & Whinney
1978 - 1979
Education:

Bachelor of Arts, University of Pennsylvania

Master of Business Administration, Wharton School of Business, University of
Pennsylvania

Professional Credentials & Affiliations:
Certified Public Accountant in Texas
American Institute of Business Appraisers
American Society of Appraisers
National Association of Certified Fraud Examiners
American Institute of Certified Public Accountants
Texas Society of Certified Public Accountants
United Nations/Economic Commission for Europe - Group of Experts on Enforcing
   Intellectual Property Rights

Recent Speeches:

“IP Due Diligence in Business Transactions”, Bar Association for the City of New York,
April 16, 1999

“Advantages and Economic and Financial Impact of Intangibles: The Importance of
Valuation of Intellectual Property”, Lima, Peru, November 1998

“The Real Cost of Counterfeiting”, International Anti-Counterfeiting Coalition
Conference, Santa Monica, California, October 1998

“Successful Licensing/Joint Venture Strategies: Extending the Lifeline to Development
Stage Biotech Companies”, Maximizing Genomic Growth Conference, New York, May
1998

“Value and License Drivers: From the Crossroads to the Monte Carlo Grand Prix”,
Licensing Executives Society Winter Meeting, Newport Beach, California, February
1988

“Strategically Managing Your Intellectual Property Portfolio”, Intellectual Property
Institute for Corporate Counsel Conference, San Francisco, California, January 1998

“Royalty Rates: What’s Reasonable”, DuPont Intellectual Property Conference,
Wilmington, Delaware, October 1997

“Management Strategies for Handling IP Assets”, InfoNex Intellectual Property
Conference, Toronto, 1997
“Preparing for Software Licensing Negotiations”, Licensing Executives Society Mid-
Winter Conference, 1997

“Software Licensing Strategies”, Austin Software Counsel, 1996

“Biotech Valuations”, Biotechnology Conference BIO ’96, 1996
“Preparing for License Negotiations”, Association of Corporate Patent Counsel Mid-Year
Meeting, 1996


Recent Publications:

“Identify and convey Intellectual Property to Reveal True Firm Value”, Hidden Value
Profiting from the Intellectual Property Economy, June, 1999

“U.S. University Technology Transfer Trends – A Regional Analysis”, Journal of
Commercial Biotechnology, Autumn 1998

“What Makes a Biotech Company Valuable?” Managing Intellectual Property, November
1998

“Business Discovers the Value of Patents”, Managing Intellectual Property, September
1988

“Accounting for Change: Creating New Strategic Alliances”, Law Governance Review,
Summer 1998

“Monte Carlo Analyses Aid Negotiations”, Les Nouvelles: Journal of the Licensing
Executive Society, June 1998

“It’s All in Your Head: The Promise of Intellectual Property”, Texas Business Review,
June 1998

“Biotechnology and LaFrontera Nueva: Business and Intellectual Property Issues in Latin
America”, Journal of Biotechnology in Healthcare Research and Regulation, Winter
1997/1998

“Strategic Management of Intellectual Property”, Law Governance Review, Winter 1998

“Thinking About Intellectual Property: Vast Potential, Management Required”, PW
Review, June 1996

“Documents and Discovery in Intellectual Property Cases – The Law Works”, October
1995

“Computers and Electronic Spreadsheets”, Legal Tech Newsletter, 1986