Case Study Cisco Cisco Networking Academy Cisco Academy Cuts Time for Administering Contest Video By 90 Percent with YouSendIt Cisco Networking Academy Cisco Networking Academy is a global education program that teaches students how to design, build, troubleshoot, and secure computer networks for increased access to career and economic opportunities in communities around the world. Cisco’s largest corporate social responsibility (CSR) program, the Networking Academy provides online courses, interactive tools, and hands-on learning activities to help individuals Situation and Challenges prepare for careers in information and communication technologies and Cisco Networking Academy is a global education program that teaches students how networking in virtually every type of to design, build, troubleshoot, and secure computer networks for increased access to industry. The ability of students to submit career and economic opportunities in communities around the world. Cisco’s largest videos to participate in contests is integral corporate social responsibility (CSR) program, the Networking Academy provides online to the academy’s activities, as is the courses, interactive tools, and hands-on learning activities to help individuals prepare ability to receive videos from participants for careers in information and communication technologies and networking in virtually in all of the company’s other corporate every type of industry. social responsibility programs around the As an important part of his work to support this effort, academy Online Community world, ranging from education programs Strategist Charlie Treadwell sends and receives video files recorded on Flip Video to economic development initiatives. camcorders, a brand that is owned and marketed by Cisco. Based in Phoenix, Ariz., Treadwell receives videos from participants in a number of of the company’s The Problem CSR programs: • Using FTP to send videos to • The academy conducts video contests, and students around the globe submit video Cisco proved to be difficult and files to Treadwell to enter the competition. confusing for many who benefit • About 900,000 students around the world are working to become Cisco certified from Cisco programs. network administrators by studying curricula that the academy develops and • Video cameras containing students’ distributes to community colleges, high schools and training schools. These students contest submissions that were sent and partner institutions frequently send videos back to the academy to show how they by courier often were damaged, are using Cisco products. “We’ve been trying to collect more video content because stolen or lost. it’s more effective when delivering messages,” Treadwell said. • Sorting through entries required • Participants in other Cisco CSR programs send videos to the company to show how as much as 20 hours of academy the programs are being implemented and results being achieved. These programs staff time. include such initiatives as working with global organizations like Teachers Without Borders to leverage technology to improve the quality of education, helping school The SoluTion districts develop student-centered learning environments that teach critical-thinking • With YouSendIt Corporate Suite skills. Similarly, Cisco economic development programs help individuals improve and SiteDrop, program participants their standard of living through networking and information and communications and contest entrants can simply technology. drop their video files from Flip Video The video files prepared by participants in these programs typically total 1GB to 2GB camcorders in the DropBox on the in size; so, until recently, the files needed to be sent by courier service or through an FTP academy’s website. server. An effort to send camcorders by courier was problematic, because often cameras were damaged, stolen or lost. Burning a DVD of the file and shipping it was an expensive • SiteDrop can be duplicated very method for many people in other nations, especially students. FTP was difficult for easily on the academy’s local sites inexperienced individuals to use for submissions. in many countries across the globe. Treadwell was spending 20 hours sorting through entries for each student contest and • Instead of requiring 20 hours to sending and receiving videos. He tried a pilot competition in which students could administer contest entries, the upload their videos to YouTube for judging and fax Treadwell the entry forms. “The faxes academy staff needs only one were terrible,” Treadwell said, “and even finding a video on YouTube was a challenge. or two hours with YouSendIt. After the contest, we still had to use FTP to obtain a high-resolution version of the video.” The academy sought an easier and more efficient way to receive and distribute videos, both for its contests and from its partner institutions and students. © 2010 YouSendIt. All rights reserved. Case Study Cisco Cisco Networking Academy Cisco Academy Cuts Time for Administering Contest Video By 90 Percent with YouSendIt “ Solution YouSendIt has made it Treadwell began examining digital file delivery solutions and evaluated YouSendIt easy for people around the against drop.io. He found that YouSendIt offered a lower cost and was easier to use. He deployed YouSendIt Corporate Suite to a dozen academy staff members and placed world to send us videos that a YouSendIt DropBox on the academy’s website, where students could leave video files for the academy to consider. show how they are using “YouSendIt’s SiteDrop will make my life a lot easier and simpler,” Treadwell said. “I want to allow people to run local contests in various countries, so the cool thing FlipVideo and the impact about YouSendIt is that I can duplicate the SiteDrop in another country with just the click of a button.” of our community-oriented Treadwell has acquired other software to receive entry forms and synch them with videos left in the DropBox. “We tested it—and it worked,” Treadwell reported. “YouSendIt really programs. We are saving a simplifies the whole process, and I like it a lot. It’s idiot proof.” The academy will be receiving videos from all over the world via YouSendIt and will tremendous amount of time translate its local sites into multiple languages. in receiving and processing Why YouSendIt? these video files, and our Now a student or participant in any Cisco CSR program, for example, will be able to streamlined communication shoot a video anywhere in the world and send it back to Cisco within 30 minutes. Often Treadwell receives raw footage that the academy edits, and YouSendIt will easily deliver with Networking Academy all the footage that will be used to compile the 90-second videos. The Flip Video footage is recorded in high definition; but, with YouSendIt, entrants will students now is much ” not need to compress the files to send them. “And YouSendIt doesn’t charge for file size but for files sent,” Treadwell observed. “That helps us.” simpler and speedier. Treadwell is using YouTube to display the five finalists for each contest and to ask the community to vote. With YouSendIt, he said, it’s easy to receive the full video from Charlie Treadwell entrants and upload it to YouTube or any other video sharing site. Online Community Strategist Cisco Networking Academy Results YouSendIt provides a range of benefits to the Cisco Networking Academy: • Time savings. “YouSendIt will improve my productivity immensely,” Treadwell declared. Instead of spending 20 hours on video contest submissions, he estimates it will require only one to two hours. • Scalability. Treadwell appreciates the ease with which he can expand his video contests to other regions. The company has country mangers in 160 countries and can replicate a contest simply by adding another SiteDrop account. “It will be easy and inexpensive to run these contents in those regions, where budgets often are low,” Treadwell noted. • Improved file delivery. The academy and contest entrants no longer will need to YouSendIt, Inc. use courier services or FTP; all the videos can be delivered easily through YouSendIt. 1919 S.Bascom Ave., 3rd Floor “YouSendIt has streamlined the contest process,” Treadwell said. Campbell, CA 95008 • File expiration. Treadwell finds it useful to be able to automatically delete video 866.55U.SEND files after a scheduled period on YouSendIt servers. “These are big files,” he said. firstname.lastname@example.org “I don’t want this to turn into a storage system; it’s a delivery system.” www.yousendit.com YouSendIt has made the file-delivery process of Cisco Networking Academy’s global operations much simpler and will support expansion of the academy’s programs to more regions around the world. © 2010 YouSendIt. All rights reserved.