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Boyden’s Latest Installment in Leadership Series Features PepsiCo’s Ümran Beba

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					Boyden’s Latest Installment in Leadership Series
Features PepsiCo’s Ümran Beba
- Region President for Asia Pacific of PepsiCo shares perspective on talent challenges in Asia, managing
a global brand in emerging markets and advantages of women in corporate leadership roles -

September 16, 2010 05:20 AM Eastern Daylight Time  

NEW YORK & HONG KONG--(EON: Enhanced Online News)--Boyden, a global leader in executive search,
today released a new installment of its Boyden Leadership Series featuring an interview with Ümran Beba, 
PepsiCo’s Region President for Asia Pacific. The Boyden interview with Mrs. Beba features a thoughtful exchange
on such timely issues as the new challenges of running a global corporation, best practices in managing emerging
market operations, business opportunities and talent potential in Asia, motivating global teams and the advantage of
having women in leadership roles.

Mrs. Beba, currently based in Hong Kong, was formerly President of the South East Europe Region of PepsiCo.
Previously, she pursued a marketing career at Colgate-Palmolive. Over the last five years, she has been actively
leading female talent development efforts in Turkey and in PepsiCo’s South Asia, Middle East and Africa (SAMEA)
region with notable achievement.

“Ümran’s unique global, multidimensional insight into marketing and managing brands across Asia and Europe,
including emerging markets with impressive growth rates, is essential to aspiring leaders,” added Brian Renwick, a
Board Member of Boyden World Corporation and Managing Director of Boyden China. “Whether you are male or
female, local or expat you have to believe that her career serves as a model for people development in every country
in the world.” 

“We are very honored to feature Ümran and highlight her expertise as a global market leader,” said Özlem Ergün, 
Managing Director, Boyden Turkey. “Ümran’s experience in managing PepsiCo’s business operations in 18
countries across Europe and Asia and her stewardship of the brand name under both marketing and HR roles has
been a phenomenal achievement.” 

In the Boyden interview, Beba discusses key facets of managing a global brand in emerging markets, including a
practical understanding of challenges such as geopolitical and cultural diversity, local competition and talent
recruitment and sustainability. She also discusses the opportunity for business growth in Asia as well as advantages
of women in company leadership.

The full interview with Mrs. Beba is available at www.boyden.com . In addition, previous issues of Boyden’s
Leadership Series including interviews with David Gergen, Director of Harvard’s Center for Public Leadership and a
former presidential advisor, and James Lillie, President and Chief Operating Officer of Jarden Corporation, are
available on Boyden’s website.

For direct inquiries to Ümran Beba, please contact Huw Gilbert, communications director for PepsiCo Asia, Middle 
East & Africa, by telephone: +971-4425-3791 or email: huw.gilbert@pepsico.com.

About the Series

The Boyden Leadership Series is a continuing publication that highlights the views of well-known business leaders
on issues relevant to leadership, management and talent acquisition. The editors of this series conduct interviews with
heads of corporations and other key organizations across the globe to further growth and idea exchange.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product
lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-
Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our
consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united
by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to
offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact,
and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to
our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the fourth
time to the Dow Jones Sustainability World Index (DJSI World) and for the fifth time to the Dow Jones
Sustainability North America Index (DJSI North America) in 2010. For more information, please visit
www.pepsico.com.

About Boyden World Corporation

Boyden is a global leader in the executive search industry with more than 70 offices in over 40 countries. Founded in
1946, Boyden specializes in high level executive search, Interim Management and Human Capital consulting across a
broad spectrum of industries. For further information, visit the firm’s website at www.boyden.com.

Contacts
for Boyden
Dan Margolis
t. +1 213 452-6472
e. dan.margolis@fd.com

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Description: NEW YORK & HONG KONG--(EON: Enhanced Online News)--The new installment of Boyden's Leadership Series features an in-depth interview on leadership and managing in emerging markets with Umran Beba, PepsiCo's new Region President of Asia Pacific. img border='0
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