Media Planning Template

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					Media planning template
Ideal target customer description details: Campaign objectives: Budget $: Campaign dates: Media channel Broadcast/Electronic Advertising  Television  Radio  Internet  SMS/MMS Print Advertising  Newspapers  Magazines  Newsletters  Trade directories  White Pages®/Yellow Pages® directories  Catalogues, brochures, fliers Outdoor Advertising  Signage on buildings  Billboards  Posters  Bumper stickers  Vehicle signage Direct Response  Direct Mail  Telemarketing  Email Events and promotions  Conventions, trade shows  Contents  Giveaways/novelties (calendars, pens, fridge magnets etc) Word of mouth  Referral programs Details Cost

 Testimonials
Public relations  Press releases  Advertorial  Speeches  Seminars  Community/charitable partnerships  Sponsorships, endorsements  Alliances with other businesses


				
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posted:4/16/2009
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