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Vice President of Public Relations

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Vice President of Public Relations Powered By Docstoc
					                                       Robin Saunders
                                      604 Harmony Lane
                                    Pleasantville, CA 94588
                                        (925) 555-1234


                                     Qualification Profile


·    Highly accomplished Vice President of Public Relations with expertise in marketing,
business development, strategic planning, crisis management, media training, media relations,
budget management, and client relationship management.
·    Proven success in managing long-term public relations campaigns.
·    Maximized revenue potential and increased market awareness for high profile
organizations.
·    Dynamic leadership of public relations and marketing teams.
·    Spearheaded all aspects of national, international, trade, and consumer media relations.
·     Comprehensive background in various areas including business to business, business &
industry, community relations, state agency, economic development, special event marketing,
healthcare, food & beverage, and apparel.
·    Directed budget planning, budget management, and project management successfully.


                                         Achievements


Accredited in Public Relations (APR), Recognized by the Southern Public Relations Federation,
Public Relations Society of America, and International Association of Business Communicators.
Received Southern Public Relations Federation 2002 Best of Show Award.
Awarded Senior Practitioner of the Year for performance excellence.
Acknowledged with multiple Southern Public Relations Federation Certificates of Excellence
and Achievement.


                                   Professional Background
Darwin Group – Jackson, Mississippi                                                  1994-Present

VICE PRESIDENT – PUBLIC RELATIONS GROUP ACCOUNT MANAGER
Directed daily operations in one of the largest agency-based public relations divisions in the
Southeast. Hired and supervised account executives and support staff. Managed relationships
among diverse clientele. Led all aspects of strategic planning, project execution, budget
management and evaluation. Collaborated with research, creative, and media executives in the
development and management of clients’ brands.
·    Surpassed corporate and public relations objectives on a consistent basis.
·     Managed public relations campaigns for regional and national accounts including USA
International Ballet Competition, State of Mississippi‘s Divisions of Economic Development and
Tourism, Russell Corporation, Baptist Health Systems, and Groen.
·    Participated in business development initiatives, which resulted in expanded customer base
within saturated markets.
·    Played a key role in multiple product launches, marketing campaigns, special events, and
corporate announcements.


Mississippi Blood Services – Jackson, Mississippi                                      1983-1994

PUBLIC RELATIONS MANAGER
Acted as public relations counsel and primary spokesperson for the state’s largest volunteer
blood center. Managed all aspects of fund raising development and strategic planning for public
relations, communication, and advertising programs. Managed media relations on a daily basis.
Led crisis management programs as needed. Supervised the production of marketing collateral
and advertising campaigns. Participated in donor recruitments activities.
·    Established the organization’s first fund raising program and special events, which
generated significant attention to organizational objectives.
·    Developed and implemented successful statewide public relations campaigns and donor
recognition programs.
·      Facilitated strategies with other departments to support donor education and recruitment
initiatives.
·    Established and cultivated relationships with high profile media outlets, which effectively
drove promotional efforts.
                        Education


    Bachelor of Arts, Communication / Public Relations
                  Florida State University




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