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					                               Newbie Guide
                       This guide will be updated as each stage of the course is released.

Whether you're a newbie or not, if at any point you are feeling a little stuck it may help to skim
through this guide to help you on your way again. Here you'll find answers to all the common
questions I usually receive and i'll add to this as requested (or required).

What's the difference between Niche Selection and Keyword Selection.
Once you've read the first 2 modules you may be wondering why I have seperated these 2 in such a
big way. In actual fact niches and keywords can (and do) run into each other frequently, when
researching niches it's not uncommon to find keywords aswell.

For the purposes of research, A niche is broad topic that has a group of smaller tighter themed
keywords within it. The term “Health” is a niche as is the term “health insurance” but one is far
broader than the other.

For example let's take this one step further and look at “medical health insurance”. Is this a niche,
or a keyword?

In actual fact it could still be either. It really depends on how tightly themed you're end keywords
are, and this depends on what your research tells you. If the term “health insurance” throws up
thousands of keywords but doesn't drill down to specific easy-to-rank-for phrases then you would
look for a tighter niche, perhaps “medical health insurance”. This phrase would generate less results
but you would be more likely to find good keywords to target.

On the flip-side, A keyword is the actual phrase you are targetting on each of your webpages. Your
website might be about “medical health insurance” and this is your niche. But each page on your
website would represent one main keyword within that niche. So a keyword within this niche might
be “comprehensive medical insurance” or “low income health insurance”.

So niches and keywords are really defined by the amount of traffic and the amount of competition
there is. Digging down to find a niche like this is often reffered to as finding a “micro-niche”.

How to open a Google Adsense account.
Opening an Adsense account is simple but you DO need to have a website BEFORE you apply. It
doesn't have to be a site you've built using this course (although it can be). It could just be a
personal blog. Just make sure it has good quality UNIQUE content that someone would want to
read. It doesn't have to be award winning, just not junk.

You can apply for an account here:

You will have to give personal details such as your full address, telephone number, and email
address. You will also later be asked to confirm these details.
                                    Newbie Guide
Never Built A Website?
If you've never built a website before that's fine, but you should definitely read this section.

In the site building section of Adsense Fortress I will be explaining how to best create your website
for SEO purposes. You will learn how to use various tags and some very basic html, site layout, and
many other on-page optimization fators.

What I can't teach you in this course is how to use which ever site-buiding program to you choose
to work with. This is simply because each one would require a course in itself. There is a little
advice I can give you though...

If you've yet to purchase a site-building tool then there are literally hundreds of options out there.
Personally I use Dreamweaver but there are cheaper options. Just make sure your program has a
WYSIWYG (What You See Is What You Get) editor. This saves you having to learn code. I can
honestly say I know very little code and couldn't create my own website without a WYSIWYG
editor. The plain fact is that you just don't need to learn this. Also helpful (but not essential) is a
program that has built-in FTP. Whichever program you choose, just spend a couple of days learning
the basics and forget the advanced stuff for now. You just don't need it.

Also – While I DON'T condone the use of PLR content, there's nothing wrong with using PLR
templates. Check out the resources section for some places to buy templates. By using these you can
just edit things a little and add your content as shown in the course.

Short-Tail and Long Tail:
In this course you will be targeting longtail keywords. Generally, a short tail phrase would be your
niche idea such as “coffee beans”, whereas a longtail phrase would be “buy wholesale coffee
beans”. There are two benefits to targetting long-tail keywords..

   1. They are generally far easier to achieve a high ranking for in S.E.R.P.S (Search Engine
      Results Pages).
   2. It has been proven that A surfer typing in a long-tail keyword is far more likely to take an
                                    Newbie Guide
Useful Definitions:
FTP – File Transfer Protocol
Method used to transfer files from one computer to another, Usually referred to when uploading
webpages from your computer to your web-host.

CTR% – Click Through Rate
Percentage of visitors to your website who click on an advertisement.

CPC% - Cost Per Click
Average Cost Per Click to an advertiser (Adsense Publishers receive a proportion of this based on
various factors.

CPA – Cost Per Action
Amount that an advertiser pays for a visitor that takes a specified action

PPL – Pay Per Lead
Amount that an advertiser pays for a lead

PPC – Pay Per Click
Refers to all pay-per-click advertising including Google Adwords,.

PLR – Private Label Rights
Private Label Rights means you have rights to edit and claim the content as your own.

RR – Resell Rights
Gives you rights to resell and keep the profits yourself

MRR – Master Resell Rights
Allows you to edit, claim as your own (do almost anything you want with it), resell and keep profits

PR – Pagerank
Googles method of giving each webpage a value according to numerous factors (good quality
backlinks being one of the most important.

LSI – Latent Schematic Indexing
Algorithm used by search engines to determine what a page is about, other than just the main target
phrase. Covered in more detail within the “Content Science” section.

S.E.R.P.S – Search Engine Results Pages
Simply an abbreviation referring to results returned by search engines.
                                   Newbie Guide

How To Link With Anchor Text.

Backlinks with anchor text are very effective. They help to inform search engine spiders what your
web-page is about. They are also paramount in helping you rank for your chosen keywords. Here's
how a normal link looks as oppose to a link with anchor text:

Adsense Fortress

To create a link using your keywords instead of your URL you will need to know some simple
HTML. Place this code where you want your link to appear and swap the URL and keywords with
your own:

             <a href="">My Keyword</a>

Linking To Email Addresses.

There are times when you will want to link to an email address rather than URL (on your contact
page for example). By doing this, when the user clicks on the link, there email client will open up
and the email address you state will be plaed in the “send to” box of that client.

                <a href="">Mail Me Here...</a>

Creating Custom URL Channels in Google Adsense

Here's a quick how-to on creating a custom URL channel in Adsense. You should do this for each
website create.

First login to your Adsense account.

   ●   Click on “Adsense Setup”
   ●   Click on “Channels” (under the main heading)
   ●   Click “URL Channels”
   ●   Click “Add New URL Channels”
   ●   In the space provided type in the name of your website but without the http://www.
   ●   Click “Add Channels” and That's it! You new URL Channel has been created.

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