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					                         8/31/09




How To Make Money With

Facebook
 Advertising




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    Key Facebook Factors
•  Audience Targeting

•  Ad Structure

•  Landing Page Relevance

•  Bid Strategy




     Facebook
Market Targeting



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        Targeting Your Market

•    Location & Radius Target
•    Education Targeting
•    Age Targeting
•    Sex Targeting
•    Connection Targeting
•    Keyword Targeting




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   Location & Radius Target

•  City Level

•  State Level

•  Country Level

•  Radius Level




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      Education Targeting

•  College Name



•  Date of Graduation



•  Major (Via Keywords)




     Connection Targeting
•  Fan Pages

•  Event Attendees**

•  Apps Users**

•  Excluding Ads from Your Pages




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           Keyword Targeting

•  TV Shows           •  Occupations

•  Movies             •  Hobbies

•  Books              •  Sports

•  Music              •  Quotes




    Multi-Layered
       Is Key



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       Age

                Location

                           Profession
    Politics
                                        College
                     Sex

                                 Marital Status
     Music

                 Movies

                           TV Shows

                                        Books




Psychographic + Demographic

                Occupation
               Entrepreneur




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      Building Your
           Ads




 Facebook Ad Design Factors

•    Define Your Goals
•    Call Out Your Audience
•    Show a SINGLE Benefit
•    Use Targeted Images
•    Have a STRONG Call To Action
•    Keep The User Experience in Mind




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Start Bidding Low!




Disallowed
   Ads



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    All Caps “No-No”




Incomplete Ads




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    Irrelevant Photos




Irrelevant Symbols of Abbr.




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Insulting Jolt Ads




Local Ads




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I’m a 44 Year
Old Man




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       Define Your Goals
•  Get a Lead

•  Make a Sale

•  Brand Your Product

•  Brand Your Self




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   Broad
Distribution



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Two Step Close




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The Sandwich
    Page




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        Think
     Transaction




 Why Sandwich Pages Work

•  A Confused Mind ALWAYS Says NO



•  What is Their Road Block?



•  Requires a One Paragraph Answer




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The Proof Page




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    STRONG Call To Action

•  Ethical Bribes

•  Nothing is FREE

•  Put a Value on Everything

•  Focus on ONE Benefit




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The Un-Ad




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          My No Click Ad
•  Bad Ad Copy

•  No Call To Action

•  Best Branding Pic

•  $20 Daily Budget




  Going Internal
         (Best Long Term Deal)




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Fan or Group Pages




   User Experience Rules

•  Was Your Ad Specific To Market

•  Was Your Content Useful
   Immediately

•  Did You Complete a GOOD First
   Transaction




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         Final Thoughts
•  Facebook may very well be the future

•  UltraTargeting Works

•  Keep Refining with Reports

•  Maximize Your Winners




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