Go Beyond the Basics of Web Analytics with
4imprint’s Newest Blue Paper and Podcast
September 14, 2010 10:41 AM Eastern Daylight Time
OSHKOSH, Wis.--(EON: Enhanced Online News)--An organization’s website is not only does it serves as an
online medium for marketing and communications, but it stands to reveal detailed insight about its visitors. Google®
Analytics: You’ve got an account … now what?, the latest Blue Paper™ and Podcast from promotional products
retailer 4imprint, aims to expand upon the base concepts of one popular web analytics tool that, when used
effectively, can monitor, track and mine a world of data.
Roughly 53 percent of the top 10,000 websites (by traffic) currently employ Google Analytics to track visits and
monitor or measure marketing campaigns. Some marketers claim it is the most powerful, free web analytics software
“Many companies have great websites that they’ve paired with powerful Google Analytics tools,” says Greg Ebel,
vice president of sales and marketing for 4imprint. “So this paper attempts to help those that might need some help
Google Analytics: You’ve got an account … now what? takes an intermediate approach to Google Analytics,
covering such topics as:
l how to set goals and develop a strategy for using data
l ideas for interpreting data
l explanations of top Google Analytics features that go beyond the basics
l tips for getting the most out of Google Analytics
To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers.
4imprint is not affiliated with Google Analytics; Google Analytics is a registered trademark of Google, Inc.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics
such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more
than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and
Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags,
water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit
"Google Analytics Usage Statistics." BuiltWith Technology Usage Statistics. Web. 10 Aug. 2010.
Greg Ebel, 920-236-7272, ext. 8396