The Truth in Advertising
This E−Book is brought to you by Gas4Free Technologies at TripleGasMileage.com Download Powerful Top Secret Water Car Hybrid Technology eBooks and Convert Your Car to Burn Water + Gasoline Today!
The Truth in Advertising By Jane Jarvis The Truth in Advertising by: Jane Jarvis Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health−related products−−aspirin, cough syrup, antihistamines−−are the best. They are all recommended by 3 out of 4 professionals. Is it possible they are making false claims? The truth is that they are all telling the truth. When it comes to marketing a health product, the FTC (Federal Trade Commission) is always watching to make sure advertisers never tell a lie. Statements such as _____ reduces the risk of cancer, ______ removes harmful toxins from your water, or _____ fights plaque and reduces gingivitis, must all be substantiated. In other words, the products must do what they claim. To avoid the wrath of the FTC, it is always best to tell the truth about your product or service, especially in the health industry. But what is truth? In subjective terms it is difficult to discern. However, the FTC has many guidelines to help you find truth in your advertising: *Before you run an ad, you have to have a "reasonable basis" for your claims. A "reasonable basis" is objective evidence that supports the claim. At a minimum, an advertiser must have the level of evidence that it claims to have. The statement "two out of three doctors recommend..." must be supported by a reliable survey. *If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim. *Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" − tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Any tests or studies must be conducted using methods that experts in the field deem acceptable. These are just a few of the guidelines to consider when making an
1
The Truth in Advertising
advertising claim. But don't be too worried. As long as you tell the truth, the whole truth, and nothing but the truth, there is no reason to keep looking over your shoulder. Jane Jarvis knows the advantage of truth in advertising, and isn't afraid to use it. Jarvis is co−founder of , offering a controversial ebook that details the cancer cures you've never heard of, and the reasons you've never heard of them. To check out this revolutionary ebook, visit Advertising, copywriting and marketing secrets for tested, measurable, scientific advertising.
Traditional Advertising Can Not Work, Find out what's happening. By Jerry Klabunde Traditional Advertising Can Not Work, Find out what's happening. by Jerry Klabunde Why traditional advertising does not work. How effective advertising will work. We study why adverting works and does not work. There are fundamental reasons why today's advertising does not work. We help you understand what is happening in the advertising arena. Effective Advertising provides lectures, workshops and hands on help. Effective Advertising helps you understand true effective advertising. Effective Advertising started providing our serves in 1977. That culminated a life time of studying communications academically, the Voice of America (VOA), Radio Free Europe (RFE) and major top 10 traditional domestic media properties. Effective Advertising is the difference between knowing how your advertising is performing rather than guessing, as we are today. Why traditional advertising does not work is because we have not changed the way we advertise since we began to advertise. You will be schocked by what you will learn. Jerry Klabunde Prrsident www.effectiveadvertising.com Effective Advertising and Associates Voice of America, Radio Free Europe, Major Traditional Media Properties, Academic, Several Degrees, Pratical Experience Studing Advertising and it's Effecency, There are parts missing that is keeping it from being a communication. Discover the astonishing whole truth and nothing but the truth about internet marketing!
Related Content: Read more Content at
2
The Truth in Advertising
Related Products: : A genuine resource center for Quality Ebooks and Softwares Discover the truth about your future Russian Bride, Guaranteed!
This E−Book has been brought to you by Gas4Free Technologies at TripleGasMileage.com Download Powerful Top Secret Water Car Hybrid Technology eBooks and Convert Your Car to Burn Water + Gasoline Today!
3