Sales and Marketing Executive _Construction_

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Sales and Marketing Executive _Construction_ Powered By Docstoc
					Taylor Anderson604 Harmony LanePleasantville, CA 94588(925) 555-1234


Sales and marketing professional with account management and new business development
experience. Strong knowledge of commercial and residential construction, as well as
property appraisal. Areas of expertise include developing and executing sales and marketing
strategies, identifying and evaluating potential revenue opportunities, creating advertising
and promotional material, developing alliances with professionals in related industries to
secure a strong referral base, and conducting seminars to educate the public. Additional
experience includes both recruitment and training of personnel. Computer skills include
Microsoft Office (Word, Excel, PowerPoint, and Access), and Publisher.


SFB CORPORATION, Stafford, Texas
Sales and Marketing Executive, 1999
Market and sell remodeling and new construction services for both residential and
commercial projects. Interact with new homebuilders and general contractors, as well as real
estate agents, appraisers, and title company representatives. Negotiate contracts that range
up to $150,000. Report to the owner.
· Grew the business by 15% in final quarter 2001.
· Achieved as high as 110% of monthly sales plan.
· Increased revenue from one homebuilder by 500% by negotiating sub-contract
· Initiated and implemented a marketing strategy that targeted remodeling projects
for handicap accessibility, and developed alliances in the home healthcare industry, which
significantly expanded the business by recognizing a niche market.
· Created four annual Yellow Pages advertisements, as well as flyers and brochures
to promote the company, changing seasonally and targeting weather-related situations like
hail and water damage.
· Saved a homebuilder 25% per home in contractual fees by referring a master
electrician who produced highest quality work at a reduced charge.

Financial Marketing Coordinator, 1997 - 1999
Managed all marketing activities to promote this financial investment management firm.
This included cold calling, client screening, marketing plan development, investor research
and management, and recruitment and hiring new financial consultants. Reported to the
owner. Interacted with representatives from companies such as Merrill Lynch. Conducted
educational and promotional seminars. Developed print advertisements. Managed a $50,000
annual advertising budget.
· Attained as high as 205% of monthly plan for number of new clients, averaging
150.5% overall.
· Selected to coach and facilitate courses to prepare new financial consultants in
securing Series 7 and 63 licensure, earning a 90% passing rate, which was significantly
higher than before program was implemented.

Appraiser's Assistant, 1996 - 1997
Assisted in the appraisal of commercial and residential properties, including hotels and strip


B.A., Marketing

                     P RW RA

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