BevNET Announces the Launch of, a New Site for the Craft Beer Category by EON


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									BevNET Announces the Launch of, a New Site for the Craft Beer
September 13, 2010 03:23 PM Eastern Daylight Time  

WATERTOWN, Mass.--(EON: Enhanced Online News) , the leading publishing company for the
non-alcoholic beverage industry, is expanding its coverage platform into craft beer with the official launch of will cover new product introductions and provide reviews of new products. In addition, the site
offers an extensive product description, photo, and brewer database: currently, it includes 7,000 products that are
available in the U.S. market.

Beer is not a new space for; its print publication, Beverage Spectrum Magazine, has been covering
the category since 2003. The company has had advertising relationships with beer brands of various sizes, including
Boston Beer, Heineken, and Anheuser-Busch. Also, the company is a member of the National Beer Wholesalers
Association (NBWA).

While fulfilling industry needs by providing an online platform for suppliers, marketers, distributors and retailers, also features a high level of service for the beer consumer, offering mobile connectivity and strong
integration with Twitter, Facebook, and Four Square. The site also features the ability for users to track what
they’ve consumed and where they purchased it, creating a personalized “Brew Log” of beer experiences. BevNET
plans to aggressively continue the new feature and content development of

“We recognize that most people are not consuming or purchasing beer while they are at their computer, so we’ve
created an easy to use mobile interface. Plus, we’ve made it extremely easy for people to share their beer
experiences with their friends on existing networks, ” said John Craven, President of and
Brewbound. “Craft beer is the most exciting part of the beer category, with double-digit growth over the past two
years. We think the amount of attention it is getting from consumers, both on-premise and at retail, merits a site with
the utility and experience that industry members have come to expect from They will find that through

About BevNET is the leading beverage-oriented media company, producing a web site, print magazine, and live
conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in
a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all
members of the beverage community.

To find out more visit

For questions regarding the site or to submit your product, contact Matt Kennedy or John Craven at

For advertising inquiries, please contact John McKenna at or your BevNET
sales representative

Andrew Guard, 617-715-9681


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