Operations and Management Executive

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drew_sterling@resumemaker.com




Executive

Manager
Manager

                                Gener
al/Operations Management
professional with creative vision and
flawless execution.
                                Prove
n expertise in
                                 expan
ding product/program lines, increasing
revenue streams, and capturing market
share in highly
                                 compe
titive Health and Fitness industry.
fitness clubs expansion (15 greenfields
                                 and 10
acquisitions).                   Key
contributor to market dominance on
East Coast.

                                Hands
-on P&L role in strategic planning and
initiative management, multi-site
operations, recruitment and
                                 trainin
g (60 management and 1000 line
staff), team building, and project
management. Met or exceeded
                                 revenu
e/development expectations for 20+
years. Experienced in:

                                   
Expansion                          
Management                         
                                   
ales & Marketing                   
                                   
Performance                        



EXPERIENCE
                                 FITN
ESS CLUBS INTERNATIONAL,
headquarters)
                                 1984 –
2006
                                 Leade
r in Health & Fitness Industry, ranked
2nd in U.S. and 7th worldwide (based
on revenues) with 365,000
                                 memb
ers at 132 clubs and 7,200 employees.

                                Gener
al Manager                      –
Columbia, MD
                                2003-
2006
                                Full
P&L responsibility for sports club
ranked 1st in suburban-DC market.
Managed 20,000 SF club with 2000
                                  memb
ers, and supervised 40 management
and line staff. Key player in strategic
planning, business
                                  develo
pment, operations, sales and
marketing, brand building, PR and
community relations, customer
                                  servic
e/retention, human resources,
administration, and technology
performance.


                                 Challe
nged in company restructure and
brand-building initiative to deliver
smooth-running, profitable
                                  operat
ions and sales in high-profile fitness
club facility.
“Best Health Club” in DC-Metro area.
                                  Introd
uced new product and service lines,
negotiated cost reductions (from 10%
to cost of item) with vendors,
                                  collab
orated in succession planning and
team building, and led major revenue
and profitability increases
                                  (demo
nstrated by financial metrics below):
                                 Area
Manager – CFC,
                              Colum
bia, MD
                              1999-
2003
                                Overs
aw operations and explosive growth of
suburban-DC clubs.
                                Full
P&L responsibility for Sales and
                                Marke
ting, Systems, Finance, SOP,
Customer Service, Multi-Unit
Management, HR, Initiative
Management,
                                Succe
ssion Planning, Recruiting, Training
and Management Development.
                                      S
tart-up and Acquisition Leader.
Delivered strong revenues and
development results in soft market:
                                      s
pearheaded growth from 1 club with
500 members (starting revenues of
$1.4M) to 6 clubs with 13,200
members and annual revenues of
$14.5M (2003). Clubs ranged in size
from 20,000 SF to 200,000 SF on
                                    2
3 acres. Managed and motivated team
that grew to 550 employees. Chosen as
member of Washington,
DC Mayor’s Health & Fitness Council
Committee in 2003.
Technology Improvements.
                                       P
layed key team role in 2002-2003
rollout of Club Networks, integrated
                                       e
nterprise software solution for sales
reporting with online
point-of-sale/real-time sales, tracking,
                                       f
inancial, and reporting capability. In
2000 successfully launched automated
Fitness Database, as well as
                                       o
nline direct payroll processing IT
system (Kronos).

                           Gener
al Manager – Washington, DC
Fitness Club (DCFC),
                                 Washi
ngton                            , DC
                                 1990-
1999
                                  Direct
ed operations of largest sports club in
DC market (8 locations), with full
P&L responsibility.
                                  Super
vised
                                  30-60
management and line staff, including
recruitment, training and staff
development.

Acquisitions and Revitalization.
Designated Lead Management Trainer
for new Manager Orientation,
                                    i
ncluding Senior Management. Initiated
Employee Cross-Training Programs,
New Employee and
Customer Service seminars, monthly
performance incentives, and SOP
guidelines for training, operations,
maintenance, tracking and production.
Negotiated cost-saving contracts with
outside vendors. Oversaw
multi-million-dollar club renovations.
New Technology and Products.
In 1997 transitioned club from manual
to computerized system for
                                    s
ales tracking (Sales, Leads and
Management System software),
increasing accuracy and turnaround
time
                                         f
or sales reporting. First to introduce
electronic funds transfer.

                                  Previ
ous FCI Career History:
                                  Progre
ssive promotions from Sales
Consultant through Sales Supervisor
to Area Membership Supervisor
                                  (super
vised 36) as company grew from 3 to 9
locations. Set year-over-year (YOY)
sales records, pre-sold and
                                  assiste
d in opening 7 clubs, and initiated
performance improvement processes.


AWARDS


       C:\Program
Files\ResumeMaker\DATA\Samples\
Operations and Management
Executive.htm 9/11/2010
                                Bache
lor’s Degree Program, University of
Maryland, College Park, MD 2000
                                Certifi
cate, Managing Performance,
American Management Association
                                1999
                                Certifi
cate, The Manager’s Role in
Professional Management, AMA1998
                                Intern
ational Racquet Sports Association
(IRSA) Conventions & Seminars
                                1986-
1998


& Sales Awards
                               Servic
e Recognition Award for Outstanding
Achievement in Sales & Marketing
                               1999
                               Certifi
cate of Achievement “Employee
Primer” Award                  1997
                               Certifi
cate of Achievement for “greatest drop
in cancellation percentage”     1996




       C:\Program
Files\ResumeMaker\DATA\Samples\
Operations and Management
Executive.htm 9/11/2010