; eHarmony Brief (1)
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

eHarmony Brief (1)

VIEWS: 31 PAGES: 3

  • pg 1
									                                      THE	
  TRUTH	
  ABOUT	
  LOVE	
  
               A	
  1-­‐min	
  short	
  film	
  competition	
  with	
  eHarmony	
  

eHarmony	
  and	
  LOVE	
  
Over	
   the	
   last	
   ten	
   years	
   eHarmony	
   has	
   focused	
   on	
   one	
   thing:	
   helping	
   people	
   around	
  
the	
  world	
  find	
  deep,	
  meaningful	
  love.	
  	
  
	
  
How	
  do	
  we	
  do	
  it?	
  By	
  bringing	
  people	
  together	
  based	
  on	
  the	
  things	
  that	
  really	
  matter,	
  
like	
  who	
  they	
  are	
  on	
  the	
  inside.	
  	
  We	
  take	
  the	
  time	
  to	
  really	
  get	
  to	
  know	
  our	
  users	
  with	
  
our	
   in-­‐depth	
   questionnaire,	
   so	
   that	
   we	
   can	
   match	
   them	
   with	
   other	
   singles	
   that	
   are	
   truly	
  
compatible.	
  	
  
	
  
One	
   of	
   the	
   ways	
   we	
   help	
   people	
   find	
   their	
   life-­‐long	
   partner	
   is	
   by	
   studying	
   real-­‐life	
  
couples.	
   Through	
   research	
   and	
   observational	
   studies	
   we	
   have	
   identified	
   that	
   couples	
  
whose	
   values,	
   beliefs,	
   attitudes	
   and	
   personalities	
   are	
   similar	
   are	
   the	
   most	
   likely	
   to	
  
remain	
  happy	
  in	
  their	
  relationships.	
  	
  
	
  
What	
  does	
  compatibility	
  mean?	
  	
  
Compatibility	
  means	
  sharing	
  similar	
  traits	
  such	
  as	
  personality,	
  energy	
  levels,	
  outlook	
  on	
  
life,	
   values,	
   sense	
   of	
   humor	
   and	
   passions	
   among	
   other	
   things.	
   It	
   doesn’t	
   mean	
   two	
  
people	
  are	
  identical,	
  and	
  it’s	
  much	
  more	
  than	
  sharing	
  hobbies,	
  or	
  liking	
  the	
  same	
  sport.	
  	
  
	
  
We’ve	
  invested	
  millions	
  into	
  research	
  and	
  observational	
  studies,	
  and	
  identified	
  that	
  the	
  
couples	
   who	
   were	
   happiest	
   in	
   their	
   relationships	
   are	
   compatible	
   across	
   what	
   we	
   now	
  
call	
   the	
   (29)	
   Key	
   Dimensions	
   of	
   Compatibility.	
   	
   These	
   dimensions	
   enable	
   us	
   to	
   match	
  
people	
  at	
  a	
  deeper	
  level,	
  and	
  as	
  a	
  result	
  millions	
  of	
  people	
  around	
  the	
  world	
  have	
  found	
  
the	
  love	
  of	
  their	
  life.	
  
	
  
BRIEF	
  

HELP	
  US	
  REVEAL	
  “THE	
  TRUTH	
  ABOUT	
  LOVE”	
  	
  
	
  
Your	
   Goal:	
   Create	
   a	
   60-­‐second	
   documentary	
   that	
   reveals	
   the	
   dimensions	
   of	
   love.	
   This	
  
could	
  be	
  a	
  moment	
  of	
  connectedness,	
  a	
  moment	
  of	
  magic,	
  a	
  piece	
  of	
  wisdom	
  given	
  by	
  a	
  
couple	
  or	
  couples,	
  a	
  Key	
  Dimension	
  of	
  Compatibility,	
  an	
  insight	
  from	
  a	
  relationship	
  that	
  
has	
  stood	
  the	
  test	
  of	
  time,	
  or	
  from	
  one	
  just	
  starting	
  out.	
  
	
  
Wherever	
   your	
   creativity	
   takes	
   you,	
   be	
   sure	
   to	
   make	
   it	
   real,	
   relevant	
   and	
   honest.	
   You	
  
need	
  to	
  capture	
  in	
  60	
  seconds	
  something	
  which	
  leaves	
  no	
  doubt	
  that	
  this	
  couple	
  is	
  real.	
  
	
  


Rome 2010 / eHarmony Competition Brief
Tone:	
   The	
   films	
   can	
   be	
   humorous,	
   serious,	
   raw	
   or	
   polished	
   –	
   but	
   they	
   must	
   feature	
   a	
  
real	
  life	
  couple	
  and	
  be:	
  	
  
	
  
• Hopeful	
  
• Inspiring	
  
• Genuine	
  
• Warm	
  
        	
  
Intended	
  Use:	
  Films	
  will	
  be	
  used	
  by	
  eHarmony	
  to	
  illustrate	
  compatibility	
  and	
  to	
  help	
  us	
  
celebrate	
  love.	
  If	
  a	
  film	
  really	
  moves	
  us	
  we	
  will	
  do	
  our	
  best	
  to	
  share	
  it	
  with	
  the	
  world…	
  
	
  
The	
  rules:	
  
• You	
  have	
  60	
  seconds	
  to	
  capture	
  your	
  truth	
  about	
  love.	
  	
  
• You	
   should	
   submit	
   a	
   30	
   second	
   and	
   60	
   second	
   cut,	
   but	
   we	
   will	
   be	
   judging	
   the	
   60-­‐
        second	
  films.	
  	
  
• Your	
  film	
  must	
  be	
  shot	
  in	
  documentary	
  style	
  –	
  this	
  is	
  not	
  an	
  ad	
  
• Your	
  film	
  must	
  feature	
  a	
  real-­‐life	
  couple	
  
• There	
  must	
  be	
  no	
  brand	
  or	
  product	
  placement	
  featured	
  -­‐	
  not	
  even	
  eHarmony	
  -­‐	
  
• If	
  the	
  couple	
  in	
  the	
  film	
  were	
  matched	
  by	
  eHarmony	
  you	
  can	
  reference	
  this	
  	
  
• Do	
   not	
   mimic	
   previous	
   eHarmony	
   ads.	
   We	
   want	
   you	
   to	
   deliver	
   a	
   fresh,	
   innovative	
  
        film	
  on	
  love	
  
• There	
  should	
  be	
  no	
  sexual	
  content	
  in	
  any	
  films;	
  think	
  meaningful	
  love.	
  
• SAG	
  or	
  other	
  Union	
  talent	
  cannot	
  be	
  used	
  in	
  this	
  competition.	
  
	
  
What	
  makes	
  a	
  good	
  love	
  story?	
  	
  
Couples	
   in	
   love	
   tend	
   to	
   automatically	
   appear	
   warmer	
   and	
   more	
   at	
   ease	
   than	
   actors.	
  
However,	
  if	
  you	
  find	
  yourself	
  asking	
  a	
  couple	
  to	
  reveal	
  a	
  ‘truth’	
  to	
  you,	
  be	
  sure	
  to	
  ask	
  
them	
  to	
  talk	
  in	
  emotive	
  language	
  and	
  always	
  “in	
  their	
  own	
  words”.	
  
	
  
If	
  you’re	
  filming	
  a	
  couple,	
  magic	
  often	
  happens	
  when	
  they	
  are	
  in	
  familiar	
  surroundings.	
  
	
  
In	
  all	
  instances	
  a	
  good	
  love	
  story	
  is	
  about	
  having	
  a	
  compelling	
  couple,	
  whose	
  energy	
  and	
  
character	
  can	
  translate	
  on	
  to	
  film	
  as	
  this	
  will	
  trigger	
  emotion	
  in	
  the	
  viewer.	
  
	
  
About	
  Us	
  
Before	
   eHarmony	
   launched	
   in	
   2000,	
   the	
   company’s	
   founding	
   research	
   team	
   spent	
  
several	
   years	
   studying	
   the	
   marital	
   satisfaction	
   of	
   thousands	
   of	
   married	
   couples.	
   They	
  
wanted	
  to	
  understand	
  why	
  some	
  couples	
  remain	
  highly	
  satisfied	
  with	
  their	
  relationships	
  
over	
   time	
   and	
   what	
   unique	
   qualities	
   distinguish	
   the	
   most-­‐satisfied	
   couples	
   from	
   all	
  
others.	
  
	
  



Rome 2010 / eHarmony Competition Brief
Their	
  research	
  found	
  that	
  couples	
  whose	
  values,	
  beliefs,	
  attitudes	
  and	
  personalities	
  are	
  
similar	
   are	
   likeliest	
   to	
   remain	
   happy	
   in	
   their	
   relationships.	
   	
   These	
   traits	
   are	
   good	
  
predictors	
  of	
  relationship	
  satisfaction	
  because	
  they	
  remain	
  relatively	
  stable	
  throughout	
  
a	
   person’s	
   adult	
   life.	
   	
   Using	
   these	
   insights,	
   eHarmony	
   developed	
   its	
   patented	
  
Compatibility	
   Matching	
   System®	
   to	
   predict	
   which	
   pairings	
   of	
   single	
   people	
   are	
   most	
  
likely	
  to	
  result	
  in	
  highly	
  satisfying	
  long-­‐term	
  relationships.	
  
	
  
The	
  Key	
  Dimensions	
  of	
  Compatibility	
  are:	
  
Self-­‐Concept	
  
Emotional	
  Status	
  
Emotional	
  Energy	
  
Physical	
  Energy	
  
Obstreperousness	
  
Romantic	
  Passion	
  
Sexual	
  Passion	
  
Character	
  
Kindness	
  
Dominance	
  
Sociability	
  
Autonomy	
  
Adaptability	
  
Intellect	
  
Curiosity	
  
Humor	
  
Artistic	
  Passion	
  
Industriousness	
  
Appearance	
  
Communication	
  Style	
  	
  
Anger	
  Management	
  
Mood	
  Management	
  
Conflict	
  Resolution	
  	
  
Traditionalism	
  	
  
Ambition	
  	
  
Altruism	
  	
  
Family	
  Background	
  	
  
Family	
  Status	
  and	
  Goals	
  	
  
Education	
  	
  
	
  
eHarmony	
  has	
  over	
  33	
  million	
  registered	
  users	
  around	
  the	
  world,	
  has	
  users	
  in	
  over	
  150	
  
countries,	
  and	
  is	
  responsible	
  for	
  more	
  than	
  4%	
  of	
  marriages	
  in	
  America. 	
  




Rome 2010 / eHarmony Competition Brief

								
To top