The challenges facing the air transport industry ?? The Chinese University of Hong Kong Aviation Policy and Research Center in Central yesterday hosted "the economic downturn on the challenges of the shipping industry, the seminar on" operating in Canada and the British Columbia Business School Professor Min Zhang, Department of Logistics believes that the current business environment has deteriorated far more than SARS Type outbreak period. Cathay Pacific representatives claimed, will increase the customer base to reduce fares, increase in oil prices that disadvantage. Min Zhang pointed out that the aviation industry is "expanding the economic cycle," particularly sensitive to the external economic changes, so obviously the current aviation industry is under tremendous impact. He said that the difficulties faced by the aviation industry than in 2003 when the SARS outbreak more severe. He expected the global airline passenger traffic this year, turnover (RPK) is only 3.84 trillion ton-kilometers, down 10.4%, next year is expected to rise 1.8% a year, to 391 million tons km. Given the current plight of the industry attending international affairs manager of Cathay Pacific, said Liu Ying Lian, May and June are traditionally the low season airline industry, coupled with oil prices last week has returned to the level of 60 U.S. dollars per barrel, the company is to maintain a conservative approach, expect limited impact on the final factors. Cathay Pacific continued price reduction She pointed out that the first and business class in the first quarter sales fell by an average three Zhisi Cheng, part of the economy class also price reduction, operating income will inevitably be affected. She said the fare reduction will help restore part of the source, the Shanghai logistics as most airlines have the public choose lower prices, the company has no plans to increase security in the short term gains, but expect the peak season in July to temporary company performance can be improved. Cathay Pacific flights with Air China for joint venture, Ying Liu Lian said that the scheme is a long-term strategy, but which may be scope for collaboration already under way, the company is closely monitoring the changes in demand across its route network, the flexibility to adjust its strategy. In addition, AAT, General Manager Planning and Services Division, said after the meeting, although the Hong Kong airport cargo throughput fell by 28.9% in January to February to April narrowed 19.8% in average, but the freight market could not be established has been to the bottom, can only hope that with the advent of the second half of the season, market performance can be improved slightly. He believed that the volume of transit through Hong Kong airport still room for growth, to those in Taiwan and Singapore and other Asian airports to maintain the competitive edge. He then refers to Hong Kong to remain competitive with the neighboring Pearl River Delta Ying various airports strengthen cooperation, particularly in the Hong Kong-Zhuhai- Macao Bridge and Kong-Shenzhen Airport Railway, after completion of further integration and open up the cargo context, instead of focusing Youguan vicious competition discussion.