The challenges facing the air transport industry

							The challenges facing the air transport industry
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The Chinese University of Hong Kong Aviation Policy and Research Center
in Central yesterday hosted "the economic downturn on the challenges
of the shipping industry, the seminar on" operating in Canada and
the British Columbia Business School Professor Min Zhang, Department of
Logistics believes that the current business environment has deteriorated
far more than SARS Type outbreak period. Cathay Pacific representatives
claimed, will increase the customer base to reduce fares, increase in oil
prices that disadvantage.
Min Zhang pointed out that the aviation industry is "expanding the
economic cycle," particularly sensitive to the external economic
changes, so obviously the current aviation industry is under tremendous
impact. He said that the difficulties faced by the aviation industry than
in 2003 when the SARS outbreak more severe. He expected the global
airline passenger traffic this year, turnover (RPK) is only 3.84 trillion
ton-kilometers, down 10.4%, next year is expected to rise 1.8% a year, to
391 million tons km.
Given the current plight of the industry attending international affairs
manager of Cathay Pacific, said Liu Ying Lian, May and June are
traditionally the low season airline industry, coupled with oil prices
last week has returned to the level of 60 U.S. dollars per barrel, the
company is to maintain a conservative approach, expect limited impact on
the final factors.
Cathay Pacific continued price reduction
She pointed out that the first and business class in the first quarter
sales fell by an average three Zhisi Cheng, part of the economy class
also price reduction, operating income will inevitably be affected. She
said the fare reduction will help restore part of the source, the
Shanghai logistics as most airlines have the public choose lower prices,
the company has no plans to increase security in the short term gains,
but expect the peak season in July to temporary company performance can
be improved.
Cathay Pacific flights with Air China for joint venture, Ying Liu Lian
said that the scheme is a long-term strategy, but which may be scope for
collaboration already under way, the company is closely monitoring the
changes in demand across its route network, the flexibility to adjust its
strategy.
In addition, AAT, General Manager Planning and Services Division, said
after the meeting, although the Hong Kong airport cargo throughput fell
by 28.9% in January to February to April narrowed 19.8% in average, but
the freight market could not be established has been to the bottom, can
only hope that with the advent of the second half of the season, market
performance can be improved slightly.
He believed that the volume of transit through Hong Kong airport still
room for growth, to those in Taiwan and Singapore and other Asian
airports to maintain the competitive edge. He then refers to Hong Kong to
remain competitive with the neighboring Pearl River Delta Ying various
airports strengthen cooperation, particularly in the Hong Kong-Zhuhai-
Macao Bridge and Kong-Shenzhen Airport Railway, after completion of
further integration and open up the cargo context, instead of focusing
Youguan vicious competition discussion.